Swadesh

We are Swadesh—an unwavering voice for the artisans of India, and today is no different. With over 8,000 artists in our community, we’re here to celebrate the skilled hands that keep our roots strong and thriving. On August 7, 1905, Mahatma Gandhi launched the Swadeshi Movement, promoting khadi as a symbol of India’s independence and self-reliance. Beyond its political significance, it also aimed to uplift our local craftsmen, weavers and indigenous groups. Today, we proudly continue that legacy, helping our artisans share their work with the world. Join us and honour the craftsmanship that shapes our heritage. Happy Independence day from our family to yours. #IndependenceDay #Swadesh #MadeInIndia #SwadeshOnline #LiveArtfully

August 7th, 1905, marked the birth of the Swadeshi movement in Kolkata, a revolutionary call for self-reliance and a revival of our cherished crafts. Today, India is home to over 4.3 million handloom weavers. From ethereal silks to robust cotton, we boast over 136 unique weaves, an unparalleled legacy worth celebrating this National Handloom Day. Lovingly crafted by hand, our artisans use age-old techniques and natural dyes to create fabrics that are as rich in texture as they are in history. Swipe to see their intricate details. #SwadeshOnline #NationalHandloomDay2024 #LiveArtfully #MadeinIndia #Swadesh #Fabrics

National handloom day ~ The loom’s steady pace carries the legacy of the Swadeshi movement, which began on this very day—August 7th, 1905, Kolkata. Gandhiji’s vision of self-reliance and preserving local craftsmanship continues to inspire us. Today is a toast to our 8,000+ artisans, whose dedication and skill keeps Swadesh alive and ready to go 🇮🇳 #SwadeshOnline #NationalHandloomDay2024 #LiveArtfully #MadeinIndia #Swadesh #Fabrics

Every masterpiece begins with the right tools—the unsung heroes of mindful craftsmanship. On the happy occasion of National Handloom Day, come along for a deep dive into the instruments behind the creation process 🇮🇳 🧵 Shuttle ~ Small but mighty, it carries weft threads across the loom, weaving them with warp threads. It’s been around since ancient Egypt, a true relic of textile history. 🧵 Loom ~ The heart of the weaving process, it has a legacy that dates back over 2000 years. 🧵 Reed ~ Often overlooked, it pushes weft threads into place, ensuring a smooth, even textured fabric. 🧵 Heddles ~ Originating in the 18th century, they raise and lower warp threads to create intricate patterns. 🧵 Beater ~ It helps to compress weft threads into the fabric—a rhythmic action that is both functional and beautiful to watch. #SwadeshOnline #NationalHandloomDay2024 #LiveArtfully #MadeinIndia #Swadesh #Fabrics

Showstoppers Vicky Kaushal and Rashmika Mandanna ruled the runway at India Couture Week in our Rang Mahal collection. Created in collaboration with Falguni Shane Peacock, each piece dazzled with handcrafted fabrics and stunning designs. Our artisans have showcased true craftsmanship with shimmering kanjivaram silks, textured banarasi brocades, and delicate chikankari embroidery. A heartfelt reminder that when hearts and hands come together, magic happens. #FDCI #FalguniShanePeacock #SwadeshOnline #MadeinIndia #Swadesh #VickyKaushal #RashmikaMandanna #IndiaCoutureWeek

Rang Mahal, our latest collection in collaboration with Falguni Shane Peacock is an ode to India’s textile legacy. From the grand peacock to the delicate swan, it showcases designs inspired by our iconic motifs and royal traditions. Crafted with shimmering kanjivaram silks, textured banarasi brocades, and intricate chikankari embroidery, every ensemble is a feast for the eyes. The grand finale was a dazzling display of heritage and innovation, woven together by the magic of our skilled artisans. Swipe through for the looks and enchanting details. #FDCI #FalguniShanePeacock #SwadeshOnline #MadeinIndia #Swadesh #IndiaCoutureWeek

At India Couture Week, Vicky Kaushal reigns supreme in our bespoke banarasi brocade sherwani - the crown jewel of Rang Mahal, a collection crafted in collaboration with Falguni Shane Peacock. From the grand peacock to the delicate swan, it showcases over forty elements inspired by iconic Indian motifs, historic palaces and royal traditions. The banarasi brocade is a tribute to the skill and dedication of our artisans. #FDCI #FalguniShanePeacock #SwadeshOnline #MadeinIndia #Swadesh #IndiaCoutureWeek

This art form is a magnificent blend of vivid colors and storytelling, a living testament to Andhra Pradesh’s profound artistic legacy. Explore the magic of kalamkari with our bespoke sarees, kurtas, and dupattas—alongside exquisite wall art, lampshades, table runners, cushion covers, and an array of hand painted designs on cotton or silk. Visit our flagship store in Jubilee Hills, Hyderabad, to witness a live demonstration where our master craftsman brings these timeless motifs to life. #SwadeshOnline #Kalamkari #AndhraPradesh #MadeinIndia #Swadesh #Hyderabad #LiveDemonstration

To truly appreciate the artistry of kalamkari, one must meet its masters: Smt. Katti Ramulamma and Shri Katti Charan Raj. At our flagship store, patrons will have the chance to experience a live demonstration of our artisans using natural dyes and traditional tools to create stunning hand-painted designs inspired by Hindu mythology, nature and historical events. We invite you to explore and connect with our skilled artisans who keep these timeless traditions alive. #SwadeshOnline #Kalamkari #AndhraPradesh #MadeinIndia #Swadesh #Hyderabad #LiveDemonstration

Indian art forms transcend mere aesthetics, embodying a rich heritage nurtured by generations of skilled artisans deeply passionate about their craft. Kalamkari, a prime example of this living tradition, involves hand-painting vibrant designs on fabric, inspired by ancient myths and legends. Using natural dyes and intricate patterns, each piece tells a story through its detailed strokes. At our flagship store in the Alcazar Mall, Jubilee Hills, Hyderabad, visitors can witness this craftsmanship firsthand. Patrons will have the unique opportunity to observe Master artisans Smt. Katti Ramulamma and Shri. Katti Charan Raj showcase their precise techniques and delve into the historical significance of the art form. #SwadeshOnline #Kalamkari #AndhraPradesh #MadeinIndia #Swadesh #Hyderabad #LiveDemonstration