StartUpStory

Founded in 2024 by @Kartik Dhingra and @Srijan Bhatia , Space Coffee is more than just a brand; it's a passion project born out of our love for specialty coffee. Our journey began with a simple desire to make high-quality coffee accessible and affordable for everyone, especially after facing the reality of how cost can deter enthusiasts. Based in the picturesque hills of Chikkamagaluru, Karnataka, known as the coffee land of India, we take pride in sourcing the finest beans to craft our signature dip bags and Nespresso pods. In addition to traditional blends, we offer adaptogenic coffee infused with Reishi, Cordyceps, Lions Mane, and Chaga mushrooms, enhancing both flavor and wellness benefits. Today, I'm thrilled to share that Space Coffee has reached breakeven and is achieving an average monthly revenue of INR 3 Lakh. This milestone fuels our ambition to expand our presence nationwide through an omnichannel approach, ensuring more coffee lovers can experience our blends firsthand. Join us as we continue to redefine specialty coffee culture in India, blending innovation with tradition to deliver a coffee experience that's as enriching as it is delicious. #SpaceCoffee #SpecialtyCoffee #D2C #CoffeeLovers #IndianCoffee #StartupJourney #EntrepreneurLife #CoffeeCulture #Omnichannel #SEOTips

Founded in 2023 by Malvika Jain, SEREKO is carving a niche in the skincare industry with its innovative approach to psychodermatology. Recognizing the profound link between mental well-being and skin health, SEREKO offers a range of products designed to alleviate stress and improve overall skin health. At SEREKO, we believe in addressing the root causes of skin issues, with a focus on mental health care. Our lineup includes clarifying cleansers, toners, serums, hydration sunscreens, and night creams, complemented by calming candy tabs and anti-anxiety fizzy blend sachets. Driven by a personal commitment to bridging the gap between mind and skin, I spent two years researching and developing our brand before launching. It's heartening to see the impact we're making, especially knowing that a significant portion of dermatology patients in India face underlying mental health challenges. While profitability remains a goal on the horizon, SEREKO has achieved an average monthly revenue of INR 30 Lakh, largely through online marketplaces and our website. Looking ahead, we're excited to expand our product line, launch into retail, and capitalize on the growing trend of quick commerce. SEREKO is not just about skincare; it's about holistic well-being. Join us on our journey as we continue to innovate and empower individuals to nurture both their skin and their mental health. #SEREKO #Psychodermatology #SkincareInnovation #D2C #Entrepreneurship #StartupLife #SkinHealth #MentalWellness #HolisticHealth #QuickCommerce #SEONews

Founded in September 2020, Origins Nutra is on a mission to revolutionize preventative healthcare for chronic diseases such as cholesterol and diabetes. With a comprehensive approach that includes health supplements, expert consultations, and educational content, Origins Nutra is empowering health-conscious individuals to take proactive steps towards better health. Dr. Rajani Chinni and Surya Tej Chinni, the founders of Origins Nutra, identified a crucial gap in the market. Coming from a family deeply rooted in pharma and nutraceuticals, they recognized the need for an evidence-based approach to preventative healthcare. Their vision materialized in the form of Origins Nutra, which bridges this gap by offering high-quality supplements designed to fill dietary nutrient gaps and support energy and recovery, especially for athletes. Origins Nutra’s product range includes one-a-day tablets, capsules, and soft gels, made with clinically-sourced ingredients like ashwagandha, lichen extracts, and algal calcium. The startup takes pride in its in-house manufacturing capabilities, ensuring quality and consistency in every product. To cater to the diverse needs of its customers, Origins Nutra provides a product recommendation quiz and access to over 200 health experts for personalized consultations. This customer-centric approach has contributed to the company’s impressive growth, with a 20% month-over-month increase and an average monthly revenue of INR 11 Lakh. Notably, the company enjoys a 35% repeat customer rate, reflecting high customer satisfaction and loyalty. In December 2023, Origins Nutra underwent a rebranding and launched several new products, further strengthening its market position. Looking ahead, the focus for 2024 is on expanding the community of health experts to over 500 and serving more than 30,000 customers. Origins Nutra’s journey is a testament to the power of innovative thinking and a commitment to health and well-being. As the startup continues to grow, it remains dedicated to providing effective, science-backed solutions for preventative healthcare. #PreventativeHealthcare #ChronicDiseasePrevention #HealthSupplements #OriginsNutra #Entrepreneurship #HealthAndWellness #Startups #Innovation #Pharma #Nutraceuticals #HealthyLiving #SEONews

Founded in 2019 by Rohit Khurana and @GK Jaju , GIKSO LEARNING PRIVATE LIMITED has emerged as a prominent D2C brand in the children's publishing sector. Driven by a passion for enriching young minds, Khurana, a seasoned entrepreneur in the publishing industry, sought to extend the positive impact of books on children through GIKSO's innovative offerings. GIKSO specializes in high-quality children’s books that encompass a variety of non-academic activities, puzzles, and arts and crafts. The brand provides a diverse selection of books in both English and Hindi, all proudly published in India. GIKSO's collection also includes titles covering fundamental subjects such as basic math and language skills, as well as engaging puzzles designed to stimulate young minds. The startup has successfully positioned itself on leading online marketplaces like Amazon, achieving a significant milestone with an average monthly revenue of INR 6 Lakh. Impressively, GIKSO is profitable, reflecting the market's positive reception to its unique product offerings. Looking ahead, GIKSO has ambitious plans to expand its catalog with more interactive and educational books. Additionally, the brand aims to enhance its direct-to-consumer reach by bolstering its website, ensuring a seamless and enriched customer experience. Key Highlights: Founders: Rohit Khurana and GK Jaju, with Khurana bringing his extensive experience in the publishing industry. Product Range: High-quality children's books, including non-academic activities, puzzles, arts and crafts, basic math, and language skills. Market Presence: Active on online marketplaces like Amazon. Financial Performance: Average monthly revenue of INR 6 Lakh, currently profitable. Future Plans: Expanding book repertoire and boosting the brand's website for better customer engagement. GIKSO's journey reflects a successful blend of innovation and commitment to fostering a love for reading among children. As the brand continues to grow, it is set to leave a lasting impact on the landscape of children's literature in India. #ChildrensBooks #D2CBrand #EducationalResources #InteractiveStorybooks #PublishingIndustry #StartupSuccess #Entrepreneurship #ReadingForKids

Founded in 2023 by Aman Patial, K9 Vitality has emerged as a dedicated D2C brand specializing in high-quality dog supplements. Patial’s passion for canine health and wellness led to the creation of K9 Vitality, a brand committed to treating dogs like family. The product lineup includes probiotics and hip and joint supplements, essential for maintaining the overall health and vitality of dogs. K9 Vitality has strategically partnered with Innomalous®, a Noida-based pet food manufacturer, to ensure the highest standards of product quality. This collaboration has been instrumental in delivering effective and reliable supplements that pet owners can trust. The brand’s commitment to excellence is reflected in its impressive 4.3+ rating on Trustpilot and the prestigious Judge.me Diamond Transparency Badge (100%). Beyond product excellence, K9 Vitality is also committed to social responsibility. The company donates a share of its profits from each purchase to support street dogs, aligning its business goals with a noble cause. Financially, K9 Vitality is on a growth trajectory. The brand currently clocks in around INR 6.4 Lakh in monthly sales and has already achieved profitability. Looking ahead, K9 Vitality aims to reach INR 30 Lakh in monthly sales by mid-year, with an ambitious target of hitting INR 60-90 Lakh by year-end. Key Highlights: Founder: Aman Patial, driven by a passion for dog health and wellness. Product Range: Probiotics and hip and joint supplements for dogs. Partnership: Innomalous, a Noida-based pet food manufacturer. Customer Feedback: 4.3+ rating on Trustpilot and Judge.me Diamond Transparency Badge (100%). Social Responsibility: A share of profits is donated to support street dogs. Financial Performance: Current monthly sales of INR 6.4 Lakh, aiming for INR 30 Lakh by mid-year and INR 60-90 Lakh by year-end. K9 Vitality’s dedication to improving canine health, combined with its strong ethical stance and strategic partnerships, positions it as a leading player in the pet supplement industry. As the brand continues to expand, it remains committed to delivering top-tier products that enhance the lives of dogs and support broader community welfare. #DogHealth #PetSupplements #D2CBrand #CanineWellness #StartupSuccess #PetCare #SocialResponsibility #TrustpilotRating #AnimalWelfare #PetIndustry

Founded in 2020 by Sumant Agarwal, Hustle. [ HUSTLECULTURE.com ] has quickly established itself as a trailblazer in the Indian D2C market for sneakers, streetwear, and accessories. With five years of experience in the B2B textile industry, Agarwal identified a unique opportunity to tap into the burgeoning sneaker culture in India. His vision materialized into a dynamic platform where customers can both buy and sell premium sneakers and contemporary apparel. HustleCulture’s journey began on Instagram, where it swiftly garnered a substantial following. The platform now boasts over 3,000 loyal customers spread across India. Although HustleCulture has recently launched its dedicated website, Instagram remains a significant driver of its business. Financially, HustleCulture is thriving. Such robust figures underscore the brand's resonance with the youth market and its effective penetration into the streetwear and sneaker niches. Looking ahead, HustleCulture has ambitious plans to broaden its horizons. The immediate focus is on launching an in-house apparel label, which promises to bring fresh, innovative designs directly to its growing customer base. Additionally, the startup is in the process of setting up a new office, signaling its transition from a digital-first brand to a more established physical presence. Key Highlights: Founder: Sumant Agarwal, leveraging five years of B2B textile industry experience. Product Range: Sneakers, streetwear, and accessories. Market Presence: Strong presence on Instagram; recently launched a dedicated website. Customer Base: Over 3,000 customers across India. Future Plans: Launching an in-house apparel label and setting up a new office. HustleCulture's innovative approach and keen understanding of contemporary fashion trends have positioned it as a key player in the Indian streetwear scene. As the brand continues to expand, it remains committed to redefining men's fashion and making high-quality, stylish apparel accessible to a wider audience. #Streetwear #SneakerCulture #D2CBrand #FashionStartup #MensClothing #IndianFashion #ECommerce #StartupSuccess #InnovativeDesigns #YouthFashion

Since its inception in 2016, BharatRohan®- Revitalizing agriculture, founded by Amandeep Panwar and Rishabh Choudhary, has been at the forefront of agricultural innovation in India. Emerging from the founders’ passion for aeronautical engineering and a deep-rooted desire to solve the pressing challenges faced by Indian farmers, BharatRohan is transforming the agricultural landscape with its cutting-edge drone technology. Tackling Agricultural Challenges with Technology BharatRohan was born from the realization that traditional methods of pest and disease detection were insufficient and often too late to prevent significant crop damage. The founders, while conducting drone tests during their aeronautical engineering studies, discovered the potential of this technology to revolutionize pest and disease management in agriculture. Introducing CropAssure: A Game Changer for Farmers BharatRohan’s flagship solution, CropAssure, is a drone-based decision support system that enables early detection of pests and diseases. By providing timely and accurate data, CropAssure helps farmers minimize crop losses and optimize their yields. This innovation is a game-changer, ensuring that farmers can take proactive measures to protect their crops, thereby enhancing productivity and profitability. Sustainable Farming and D2C Excellence In addition to technological innovations, BharatRohan has launched a direct-to-consumer (D2C) brand offering spices, pulses, and oilseeds cultivated using sustainable farming practices. These products undergo rigorous quality control to ensure they are residue-free, and a unique QR code traceability system allows consumers to track their food’s journey from farm to table, ensuring transparency and trust. Strong Financial Backing and Impressive Growth BharatRohan has attracted significant investment, raising $2.3 million from esteemed investors such as Villgro Innovation Foundation, Caspian, RevX, and Venture Garage. With an average monthly revenue of INR 3 crore, BharatRohan stands out as a profitable venture, demonstrating the viability and success of its innovative approach to agriculture. Pioneering a New Era in Indian Agriculture Through its drone-based solutions and commitment to sustainable farming, BharatRohan is not just addressing the immediate needs of farmers but also paving the way for a more resilient and prosperous agricultural sector in India. The company’s dedication to innovation and quality sets a benchmark for future agricultural startups aiming to make a significant impact. BharatRohan’s journey is a testament to how technology and entrepreneurship can converge to solve real-world problems, driving growth and sustainability in the agricultural sector. #BharatRohan #Agritech #DroneTechnology #SustainableFarming #CropAssure #AgriculturalInnovation #D2C #FarmToTable #Entrepreneurship #AgricultureRevolution #TechForGood

In a financial landscape teeming with competition, U GRO Capital, founded in 2018 through the acquisition and rebranding of CHOKHANI SECURITIES LIMITED, has redefined success with an impressive 200% surge in net profit for FY24. This remarkable growth is a testament to the company’s innovative approach and strategic vision. A Strategic Start and Innovative Approach From its inception, U GRO Capital took an unconventional route. Unlike many startups that burn cash in their early years, U GRO was profitable from Day 1. This was made possible through a proprietary tech stack designed for loan underwriting, which has enabled the NBFC to compete effectively against formidable competitors. Financial Milestones and Technological Investment U GRO’s profit after tax (PAT) soared to INR 119 Cr in FY24, a significant jump from INR 40 Cr in the previous financial year. With an asset under management (AUM) exceeding INR 9K Cr in FY24, the company has established itself as an institutional powerhouse. This growth was supported by partnerships, including a notable INR 650 Cr lending from SBI, and substantial annual investments exceeding INR 58 Cr in technology development. Proprietary Credit Scoring Model One of U GRO’s standout innovations is the GRO Score, India’s first small business credit scoring model utilizing GST, banking, and credit bureau data. While several banks and NBFCs have shown interest in deploying this model, U GRO has chosen to keep this proprietary tool in-house to maintain its competitive edge. Balanced and Diversified Portfolio Strategy Maintaining a credit cost band of at least 2% is crucial for lending institutions, a balance U GRO has achieved through a diversified portfolio strategy. This approach has been instrumental in the company’s sustained growth and stability. Navigating the Public Market and Future Prospects As a listed entity, U GRO has been meticulous in managing public funds, unlike VC-backed startups that often rely on heavy cash burns. The company has strategically utilized INR 861 Cr of its equity capital in the public market, ensuring robust financial health and steady returns. Founder’s Vision and Market Impact Shachindra Nath, U GRO’s founder, has successfully navigated the often-contentious niche loan segment, positioning the NBFC as a critical player in credit intermediation. NBFCs account for 30% of the total bank credit in India, highlighting the crucial role U GRO plays in this ecosystem. U GRO Capital’s journey is a compelling example of how strategic innovation, technology investment, and a balanced portfolio can lead to extraordinary financial success. As the company continues to grow and evolve, it sets a benchmark for other NBFCs aiming for sustainable and profitable growth. #UGROCapital #NBFC #FinancialGrowth #TechInnovation #CreditScoring #SMELending #StrategicInvestment #Entrepreneurship #ProfitSurge #FinancialSuccess

In a market dominated by giants like Aashirvaad and Fortune, Floryo, founded by Manohar Kumar in 2022, is making waves with its commitment to traditional stone mill processing. As health-conscious consumers increasingly shun ultra-refined products, Floryo's fresh, minimally processed flour offers a nutritious alternative that resonates with modern dietary needs. Floryo's Rapid Growth and Aspirations Floryo's journey began with a clear mission: to keep the traditional stone mill culture alive, ensuring that every grain of flour retains its nutritional value. This mission has fueled impressive growth, with the startup's top line soaring from INR 1 Cr in FY23 to INR 4 Cr in FY24. With a target ARR of INR 36 Cr by March 2025, Floryo is poised for exponential expansion. Key Differentiators and Consumer-Centric Approach Floryo's made-to-order flour is described by Kumar as "far superior in taste and texture" compared to packaged alternatives. This is achieved through a consumer-first approach, prioritizing quality over cost and margins. The brand offers a variety of whole grain flours, including multigrain, single grain, and gluten-free options, catering to diverse nutritional needs. Strategic Expansion and Technological Integration Starting with its website, Floryo expanded to Amazon in February 2023, joined the ONDC network in June 2023, and recently partnered with bigbasket.com Daily and other quick commerce platforms. This strategic expansion underscores Floryo's commitment to accessibility and convenience. Floryo’s tech-enabled “responsive manufacturing” leverages IoT and AI to ensure fresh, high-quality products. This method preserves the nutritional integrity of grains by using traditional stone mills, setting Floryo apart from competitors using high-speed steel rollers. Overcoming Challenges and Future Plans Distribution in India's vast market and educating value-conscious consumers about the benefits of minimally processed flour remain significant challenges. To address these, Floryo plans to enter the offline market, targeting large format stores, modern trade outlets, and supermarkets. By December, the startup aims to be in 200 stores in Bangalore, scaling to 500 stores across Bangalore and Hyderabad by March 2025. Founder’s Insight and Market Potential Kumar's deep understanding of the food category, honed during his tenure at Licious and Arvind Brands, has been instrumental in Floryo's success. His vision is to expand beyond flour, entering the entire staples category, including rice, millet, processed oil, and ground masala. Floryo's commitment to quality, transparency, and consumer health positions it as a formidable challenger to legacy brands. As the startup continues to grow and innovate, it aims to reshape the Indian staples market with its fresh, nutritious offerings. #Floryo #TraditionalMilling #HealthyLiving #D2C #FoodTech #StartupGrowth #InnovativeApproach #ConsumerFirst #NutritionalIntegrity #MarketExpansion

Founded in 2022 by Venus Dhuria and Aneesh Rayancha, Phot.AI is pioneering the future of visual design. This innovative platform leverages Generative AI (GenAI) to empower users and brands to create stunning images and design concepts from mere text inputs. Catering to both B2B and B2C markets, Phot.AI is a game-changer in the visual design landscape. Phot.AI's capabilities extend beyond simple image generation. The platform allows users to enhance their images and transform their "PDF" documents into any desired format, showcasing the versatility and power of GenAI. This functionality is invaluable for businesses across various sectors, including e-commerce, packaging and branding, advertising and marketing, media, and BFSI. A standout feature of Phot.AI is its AI training module. This tool enables end-users to train their own AI models, providing tailored solutions that meet specific business needs. This bespoke approach ensures that businesses can leverage AI to its fullest potential, driving innovation and efficiency in their operations. Noteworthy clients like Shiprocket, Fashinza, and Dukaan® have already embraced Phot.AI's cutting-edge technology, highlighting its impact and credibility in the market. Despite being bootstrapped, the two-year-old startup has made significant strides without external funding, demonstrating resilience and a strong value proposition. Phot.AI's journey is a testament to the transformative power of AI in visual design. By democratizing access to advanced AI tools, Phot.AI is enabling businesses to push the boundaries of creativity and efficiency. As the demand for innovative design solutions continues to grow, Phot.AI is well-positioned to lead the charge in redefining the visual design industry. #GenAI #VisualDesign #AIInnovation #StartupSuccess #Entrepreneurship #B2B #B2C #Ecommerce #Branding #Advertising #Marketing #Media #BFSI #TechRevolution #AITraining #PhotAI