Qoruz

On the festive day of Dussehra, may the triumph of good over evil inspire strength and determination in all your endeavors. Wishing you a joyful celebration filled with success and happiness. Happy Dussehra from the Qoruz team! 🏹✨ #Qoruz #Dussehra

Product Update #2 Two new updates we released in September: 1. Live Report Link Tracking - Track influencer performance in real-time 2. Improved Influencer Search - Easy and fast way to find the right influencers What's in it for brand managers, influencer marketers, and CMOs? With report link tracking, track key metrics such as the number of clicks (both human and bot), and insights like operating systems, browsers, and top-performing locations. Also, directly target your audience based on key metrics like audience credibility, age, gender, and location, helping you fine-tune campaigns for better results. Curious to know more? Watch the video below for a full rundown of how these updates can level up your influencer marketing game. #influencermarketing #productupdate

A Warm Congratulations to the Latest Winners of the ET Martech+ Awards 2024! 🎉 Let’s celebrate the Martech pioneers who have showcased exceptional innovation: 📊 Customer Data Platform 🥈 WebEngage – Silver 🏅 ReBid – Gold 📈 Influencer Marketing Tool 🥈 Qoruz – Silver 💡 Innovative Customer Experience Management Solution 🥈 CleverTap – Silver 🏅 Netcore Cloud – Gold 🎯 Marketing Personalisation Tool 🥈 CleverTap – Silver 🏅 WebEngage – Gold 🚀 Marketing Automation Platform 🥈 Netcore Cloud – Silver 🏅 CleverTap – Gold 📱 Mobile Marketing Platform 🏅 RevX – Gold 👏 A big shout-out to these game changers for their contributions to marketing technology! Know more: https://bit.ly/3xTtdH4 #ETMartechAwards #MarketingInnovation #MartechExcellence #IndustryLeaders #TechTrends #Networking

We thank Ernst & Young (EY) and The Economic Times Brand Equity for recognizing Qoruz as India's Best Influencer Marketing Platform. Krishna Guha Roy, Deepali Naair Ruchira Jaitly Uttiya Dey Sujay Rachh, Suresh Mandalika, Sumeet Singh, Himanshu Mishra, Nitendra Rajput, Manisha Puri, Samir Sethi, Harshit Jain, Neelima Burra, Tarun Pandey, Manav Sethi, Sujay Sen, Chiranjeet Shah, Divya Batra, Gayatri Prabhu, Namita B., Prateek Tomar, Nandita Uppal, Nishant Nayyar, Monika Mishra, Nidhi Rastogi #infuencermarketing #martechawards

Diwali is approaching and how can you ensure your influencer campaigns deliver maximum impact? CMOs and Brand Managers: Make data-driven decisions this festive season Our latest report analyzes successful Diwali influencer campaigns, offering actionable insights to inform your strategy: • Optimal influencer numbers by category • Impact of promo codes on conversion rates • Effective cultural storytelling techniques • Breakdown of ₹3.75 lakh crore Diwali spending by brands • Top-performing influencers based on key metrics • Regional content strategies (53% of shoppers prefer local language) • Benchmark-setting campaign examples Download our free report and optimize your Diwali influencer strategy: https://lnkd.in/gWrKdvGM #influencermarketing #diwali2024 #creatoreconomy

Qoruz is phasing out competitor analysis to help you enhance your influencer marketing efforts. We would like to invite you to our upcoming webinar on September 25, where you’ll learn how to benchmark your performance against competitors in influencer marketing. Here’s what you’ll learn: 🟩 How to benchmark key performance indicators 🟩 How to analyze the influencers your competitors are using 🟩 Insights into which content has performed well for them Join the webinar on September 25 at 3 PM IST. https://lu.ma/pd7ln9xs

Calling all brand marketers and influencer marketing managers!! How do you evaluate influencers for your campaigns? -Average Likes -Follower Count -Average Comments -Follower Growth rate -Average video view -Engagement rate However, evaluating influencers on every single one of these individual metrics is a time-consuming job. Introducing Creator Authority Score - a benchmark that evaluates an influencer's impact. Get one comprehensive score combining all the relevant metrics. The goal? Help marketers make better choices and save time for their campaigns. Find more: https://lnkd.in/dyi_CTUT #influencermarketing #creatoreconomy #marketing

Do not overcomplicate. Crafting an informed marketing strategy isn't about reinventing the wheel - it's about understanding the competitive landscape and staying ahead of them. SAVE this checklist for the future. #influencermarketing #qoruz

Influencer marketing is evolving rapidly, and software solutions are a complete game-changer. While the trend has already taken hold in Western markets, there's a huge opportunity for brands and agencies in India to leverage software for influencer campaigns. Our data reveals that the influencer marketing industry was valued at INR 1900 crore in 2023 and is expected to grow at a CAGR of 25% in India. Read an insight-driven article our founder Praanesh Bhuvaneswar has shared with Campaign India. Read the full article: https://lnkd.in/dtD8DU3t #influencermarketing #qoruz

More followers are never equal to a higher impact. . . Niched communities have proved to be more impactful than mass audiences. What do you think? Share your thoughts in the comments. #influencermarketing #qoruz