Mintel

Last week, Mintel unexpectedly lost a cherished member of our community, Zac Churchill. Zac came to Mintel from his beloved University of Iowa as an Account Executive, rose through the ranks, and had recently been elevated to managing a global team as the VP of Strategic Client Partnerships. He was a pillar of Mintel, having spent the past 22 years building and nurturing relationships with clients and colleagues, many of whom came to call him a friend. Mintel's culture is what it is because Zac helped create and foster it. There are many employees, clients and partners who have never known a Mintel without Zac. Zac was kind, caring, rooted harder for his colleagues than anyone else, and was a dedicated leader, mentor, and coach. His smile lit up a room, just like his jackets at the holiday parties. His karaoke prowess, motivational sayings, love of the Chicago Cubs and Iowa football, and the joy he brought to everything he did are the stuff of legends. As we remember Zac and celebrate his life, our thoughts are with the people who knew him best: his family. Thank you for sharing him with us. He will be missed.

The challenge: agency client BBDO New York was looking to save significant time on market research. They wanted to get answers faster, and stay ahead of the curve. The solution? Mintel Leap - a prompt-based AI tool, utilizing the Mintel consumer and product data that they know and trust. BBDO is now able to find the insights they needed to support their clients 💥 8x faster 💥. “It used to take us half a day to find answers to our questions. With Leap, it’s more like half an hour.” Steve Viglione, EVP and Head Of Marketing Science 🚀 Book a demo now to see for yourself! https://bit.ly/4c8rcVD

Best way to beat the heat (even in September)? Ice cream, obviously. 🍦 Our Future of Ice Cream report is a wealth of knowledge for brands who want to know what's next for one of the coldest sweet treats out there. Understanding the future of the ice cream industry has never been so simple: https://bit.ly/3AJ623f

🌍 The world’s leading – and largest – consumer sustainability study, our Global Outlook on Sustainability: A Consumer Study 2024-25 is AVAILABLE NOW! 🍃 This report serves as a gateway for brands to be more informed and resilient to possibly the most critical subject matter affecting their future. 🌱 It isn’t just data. It’s your decisive edge in charting a course for commercial success in a sustainably-conscious world. 👉 Find out more and order now: https://bit.ly/4cQdKWy

A new Mintel office is officially open! 🎉 Last week, our APAC team celebrated the opening of our Kuala Lumpur office, our newest and largest office space in Asia Pacific. It's an exciting milestone for our teams in Malaysia, the entire APAC region, and globally 🇲🇾 ⭐ A huge thanks to all the different people who had a part to play in shaping the culture of the new office - what an amazing space! #LifeAtMintel #OfficeTour

Unveil the future of APAC's food and drink scene! From the rise of women's health awareness and tailored nutrition for menstrual wellness, to new opportunities in maternity dairy and indulgent flavors in SEA, this report is packed with insights to keep you ahead. Download now to explore these key themes and discover what's next in the industry! https://bit.ly/3Z01CPn

🚨 Special guest alert! 🚨 Krista Phillips, CMO of Consumer Lending at Wells Fargo recently joined the Mintel Little Conversation podcast. One of the industry's leading figures, she and host Andrew Davidson discussed the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions. Listen now wherever you get your podcasts 🎧 and follow Comperemedia for more credit card insights like this!

Last week, our team in the UK came together for Unity in Diversity - a Mintel event championed by the Colours of Change, reaffirming our commitment to diversity, equity, and inclusion. We heard inspiring insights from our colleagues, including Peter Haigh’s opening remarks, Adiat Baker on Mintel's dedication to diversity, Narmada Sarvanantha on trend drivers "Rights" & "Identity," Francesca Smith on British consumers' attitudes towards DEI, and Richard Cope on the opportunities immigration offers. This event was a meaningful reminder of our responsibility to foster an inclusive environment where everyone feels valued and heard. At Mintel, DEI isn’t just an initiative—it’s a core value that shapes how we operate and connect with the world. In a joint effort together with Mintel Gives, we’ve also raised £833.50 each for the charities Turn2us - Tackling Financial Insecurity Together and RMC: THE REFUGEE AND MIGRANT CENTRE. Thank you to everyone who made this event impactful. Together, we continue to build a more inclusive future. #DiversityandInclusion #LifeAtMintel #DEI

ONE WEEK left to pre-order the Global Outlook on Sustainability and get the 15% discount! Want to know what the report covers and why you should order it? Author and expert Richard Cope breaks it all down for you in this video ⬇️ Learn more and download the executive summary here: https://bit.ly/3XithK4

Happy International Dog Day! 🐶 🐕 Another great chance to share some of the cutest members of the Mintel family 🤗 Share a picture of your dog in the comments! Then, please tell your dog that we say hi 👋 10/10, they're all VERY good dogs. Want to know more about pets, pet food, or how their owners shop? Check out our Pets and Pet Foods Market Research library! https://bit.ly/3WTQ3rG #InternationalDogDay #Dogs #LifeAtMintel