Good Ads Matter

A sizzling steak or smouldering forests, anyone? #GoodAdsMatter Robin Wood, a German environmental advocacy group, sheds light on the hidden cost of cattle farming—deforestation. Trees are being chopped down to make room for agriculture across the globe. With profits on their minds, big companies and farmers often overlook the environmental consequences of their choices. Through these strikingly photorealistic illustrations, the campaign serves up a dark look at the cost of culinary pleasures. Peer closer at that juicy meat, and you'll spot the scorched earth and tree logs left behind. So the question remains, would you still cook this if you knew the price nature paid? 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: Germany Year: 2020 Brand: Robin Wood e.V. Agency: Serviceplan Group Creative Director: Luitgard Hagl Copywriter: Jan Cordes Art Director: Michael Lux Illustrator: Fulco S. Photographer: Fulco S. 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatterRoundtableSeason1 #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

When Hinge made us chuckle, we knew it was time to share it with you all! #GoodAdsMatter Hinge’s latest OOH campaign perfectly captures those iconic moments when users realise they've found “the one” and can finally say goodbye to the app. Through humour and relatable dating scenarios, each story on the billboard ends with users doing exactly what Hinge promises—deleting it. It is a clever reminder that, for Hinge, true success means helping you find someone worth leaving the app behind. Now that’s the kind of selfless marketing we love to see! Jackie Jantos, the Chief Marketing Officer at Hinge, elaborated, “We’re excited to keep that momentum as we continue to drive awareness amongst daters further to establish ourselves as the go-to app for intentional dating.” 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Region: Europe & USA Year: 2024 Brand: Hinge Creative Collective: Birthday New York Founder: Corinna Falusi Partners: Jamie Standen & Erik Norin Creative Director: Maite Albuquerque Creatives: yara Dalens & Bénédicte Morin Writers: Tina Blech, Sjo Schütt, Mara Rizzetto, Francesca Musetti, Karly Brooks & Alexander Rehm Design: Kinoto Studio Consulting Partner: Sherri Chambers Strategy: Lisa Cadwallader & James Fraser Project Management: Alexandra Szilagyi Production: Ysabel Knyphausen, Margaux Ravis & Matilda Altho Print Production: Yann REIGNIER 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatterRoundtableSeason1 #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Few mistakes can’t be rectified—especially the ones that happen on the road. #GoodAdsMatter This hard-hitting spot, for New Zealand Transport Agency, shows a brief moment in time before a road accident takes place. As time comes to a standstill, the two drivers face each other and realise what is looming ahead. It is safe to say that their conversation will remain etched in our minds for a long time to come. According to the NZ Transport Agency, 83 people were killed and 408 were seriously injured in speed-related crashes, on New Zealand roads, in 2013. Following this, in 2014, they created a campaign that targets competent drivers who drive ‘comfortably’ fast. The campaign’s aim was to showcase that while a person may be a good driver, they are prone to making mistakes—as is everyone else. Small decisions, on the road, have big repercussions—choose your speed wisely. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: New Zealand Year: 2014 Brand: NZ Transport Agency (NZTA) Agency: Clemenger BBDO Brisbane/ Proximity Executive Creative Director: Philip Andrew Creative Director: Brigid Alkema Art Director: Emily Beautrais & Philip Andrew Copywriter: Emily Beautrais Agency Producer: Martin C. Account Director: Emily Goulden Account Manager: Bethany Omeri Business Director: Annabelle Wilkinson Group Account Director: Linda Major Production Company: Finch Design Company Director: Derin Seale Executive Producer: Rob Galluzzo Producer: Karen Bryson DOP: Stefan Duscio Production Designer: Rob Key Production Manager: Annelise Yarrell Offline Editing Company: TOYBOX (@toyboxnz) Editor: Drew Thompson Visual Effects Company: Fin Design + Effects Visual Effects Supervisor: Stuart White Colourist: Ben Eagleton Sound Design Company: Nylon Studios Sound Designer: Simon Lister 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dvumBG23 ––––––––––––––––––––– 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗼𝘀. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatterRoundtableSeason1 #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Ran out of energy? MG is here to show you how it never does! #GoodAdsMatter One of the biggest questions about going 100% electric is: ‘how far can it really go?’ MG, the iconic British auto brand, is here to answer that question. We’ve all been there, shutting our eyes for a moment, only to find we have reached the destination already. The brand cleverly associates human energy with the car's battery, illustrating how the MG ZS electric outlasts even the most active among us, all while families comfortably snooze inside! Blending real-life scenarios with a touch of humour, this ad effectively drives the point home. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: Mexico Brand: MG Motor AE Agency: Havas HOY Creative Director: Jairo Lezaca, Pablo Naval Escobar Art Director: Norma Carmona, Roberto Cuevas Copywriter: Jairo Lezaca, Pablo Naval Escobar Photographer: Gustavo Duenas 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Just like your favourite playlist, your health deserves regular updates too! #BreastCancerAwarenessDay This Breast Cancer Awareness Day, we shed light on the importance of timely self-examinations with the Breast Cancer Foundation’s 2018 campaign. Breast cancer can affect young women as early as 18 years of age, yet it is often the last thing on our minds. To help bridge this gap, this visually engaging campaign draws clever and engaging parallels with popular coming-of-age moments, reminding young women that newfound freedoms are the perfect time to adopt life-saving breast checks. PS.: This is your reminder to prioritise your health—schedule screenings and perform those monthly checks to stay ahead of breast cancer! 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: Singapore Year: 2018 Brand: Breast Cancer Foundation Agency: DDB Group Singapore Chief Creative Officer: Chris Chiu Executive Creative Director: Thomas Yang Creative Director: Pradeep Savio D'Souza Senior Copywriter: Jasmine Tan Senior Art Director: Roger Tan Art Director: Min Da Chia Junior Art Director: Sharmayne Desiree Ng Illustrator: Elen Winata Group Managing Director: Melvin Kuek Senior Account Executive: Fadzeera Fadzully Account Manager: Sophia Choo 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatter #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Imbalanced steps, leaning on a friend’s shoulder, and a lost focus––is this a marathon or a club on the weekend? 👀 #GoodAdsMatter Michelob Ultra, a light beer brand, is here to toast to marathon runners who choose the track over the club, with a spirited new campaign. For runners, hitting the pavement often means wobbly knees, strained muscles, and friends lending a hand—symptoms that sound a lot like the end of a wild night out! Michelob calls this their kind of party, celebrating fitness as they always do. The visuals are sure to get a chuckle, proving that Michelob knows how to pace themselves for the long run. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: Argentina, Mexico, United States Year: 2024 Brand: Michelob ULTRA Agency : DAVID Buenos Aires Managing Director: Emanuel Abeijon Chief Creative Officers: Pancho Cassis, Ignacio Flotta & Nicolas Vara Copywriter: Agustin Aiassa Art Director: Julián Tedesco Executive Producers: Adrian D. & Diego Dutil Agency Producer: Agustina Pérez Ponce Agency Business Director: Hanna Borresen Regional Director: Juan Pablo García Munévar Client Leads: Fabio Barracho, Alejandro Gutierrez Cuellar, Inés Garza, Estrada Berg, Maria del Carmen Velasco Reyes & Yocelin Delgadillo Ortiz Production Company: LANDIA Buenos Aires Film Producer: Alejandro Panzitta Head of Production: Jimena Oliva Photography: Los Vocalino 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatter #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Life may go in circles, but this shouldn’t be one of them! #GoodAdsMatter In 2019, Amigos for Kids unveiled a startling truth: 1 in 3 abused children are likely to become abusers themselves. Through childlike yet poignant animation, this campaign captures the grim reality of child abuse, depicting a parent and child twirling together in a metaphor for the endless cycle of trauma that is so difficult to break. This campaign poses a crucial question: why is it vital to foster a safe childhood for our kids? Because their experiences today shape the future of our society tomorrow. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: USA Year: 2019 Brand: Amigos For Kids Agency: Republica Havas, Miami, United States of America Chief Executive Officer: Jorge Plasencia Chief Creative Officer: Luis Casamayor SVP, Chief Strategy Officer: Melissa Richter Bartolini EVP, General Manager: Anthony Bianco Creative Director: Michael DeJesus Associate Creative Director: Derrick Muñiz Account Director: Bianca Ruiz PR, Senior Account Manager: Eva Zelaya Director Of Communications: Daniella Biffi Director, Content & Social: Natalie Baj Production House: Dark Side a.s. Illustrations: Estúdio Ícone 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗠𝗮𝘁𝘁𝗲𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 𝗖𝗖𝗢𝘀' 𝗥𝗼𝘂𝗻𝗱𝘁𝗮𝗯𝗹𝗲 𝗼𝘂𝘁 𝗻𝗼𝘄! 𝗪𝗮𝘁𝗰𝗵 𝗶𝘁 𝗵𝗲𝗿𝗲: https://lnkd.in/dvumBG23 ––––––––––––––––––––– 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #GoodAdsMatterRoundtableSeason1 #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

When does gender stereotyping begin? #GoodAdsMatter It is time we ‘draw’ attention to the need for more female role models in children’s lives. Research shows that gender biases are developed at a very young young, hence ‘Inspiring the Future’, a service of the education and employers charity, created a campaign to #RedrawTheBalance. Produced pro-bono by MullenLowe, this film shows 20 children in an art class, who are asked to draw a firefighter, surgeon and pilot. Out of 66 drawings, only 5 turned out to be women. Richard Denney, Executive Creative Director at MullenLowe London, says “It’s our responsibility as working professionals, as well as educators, to encourage and inspire young minds that the majority of jobs and roles today are available for women, and not just men. These young minds are our future.” If knowledge is freedom, then freedom to choose begins at school. Here’s to sketching an equal playing field for future generations! 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: UK Year: 2016 Organisation: Inspiring the Future Agency: MullenLowe UK Chief Creative Officer: Dave Henderson Executive Creative Director: Richard Denney Senior Creative Team: Katrina Encanto, Edgar Galang Additional Credits: Account Director: Isobel Dighe Agency Producer: Lucy Jay Agency Designer: Ryan Self Agency Editor: Martin Bridge Production Company: Burger films Director: Matt Huntley Producer: Alan S Traquair DOP: Tom Wright Line Producer: Simon Brooksbank Editor: Jack Foxton Post Production: UNIT Audio Post Production: UNIT 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose

Lürzer's Archive x Good Ads Matter Ever wondered why Land Rover named their jeep the “Defender”? Here’s your answer. Land Rover, synonymous with modern luxury as well as the undying spirit of adventure, revealed last year why they chose to call their sport SUV the “Defender”, and it is a lot more thoughtful and sincere than you would have thought! Going beyond the mere idea of brand ethos, they decided to track down the very essence of nature, discovery and freedom. This name is not only a reflection of what Land Rover stands for but also a homage to the real “defenders” of nature who went on their honourable journeys with the Defender as their ultimate companion. These authentic images from the archives of various sources tell the stories of these incredible heroes, while proving the brand an enabler of “Defending Nature”. Here’s to real heroism and adventure! __ Lürzer's Archive commemorates a momentous milestone by curating the 40 greatest ads of the past 40 years. In collaboration with Good Ads Matter, we are meticulously selecting from our illustrious archive. Join us in this celebration of creativity and influence. Share your suggestions for potential inclusion in the publication by submitting them here: https://lnkd.in/dTjVdtcn __ Country: Turkey Year: 2023 Brand: Land Rover Agency: TBWA\Istanbul Chief Creative Officer: İlkay Gurpinar Executive Creative Director: volkan karakasoglu Creative Directors: mesut koçarslan & serdar güngör Creative Team: Utku Gümüş & İpek Albudak Copywriter: Sarp Karagemicioğlu Producer: Volkan Alkan Account Team: Onur Yilmaz, İpek Albudak & Kadriye Frehatoglu #LuerzersArchive #GoodAdsMatter #Advertising

Want to catch up over a pint of “Aineken” this weekend? #GoodAdsMatter Heineken, one of the world’s most beloved beers, has also earned the title of the most misspelt beer for the past 150 years. From “Hineken” to “Haneken,” fans have confused it with other German brews. In celebration of their 150th anniversary, Heineken turned this mischief into marketing magic. They rebranded all their bottles with names that are anything but “Heineken,” showcasing the creative history of mispronunciations like “Heiny” and “Hekkenen.” With 22 million bottles hitting the shelves across 153 countries, the brand transformed their identity on streets, trucks, bars, and billboards. This marketing move was met with a remarkable 354% increase in brand recall and a 32% uptick in beer sales––proving that sometimes, freedom from convention is the ultimate celebration. After all, as Shakespeare might say, “What’s in a name?” 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟲𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 -  https://lnkd.in/dg3JEGpK Country: Italy, Netherlands, United Kingdom Year: 2024 Brand: The HEINEKEN Company Advertising Agency: LePub | Milan Design Agency: Design Bridge and Partners Production Company: PRETTYBIRD Agency Executive Producer: Han Schuurman, Ted Thornton & Juliette Larthe Associate Creative Director: Corina Patraucean Chief Creative Officer: Mihnea Gheorghiu, Milos Obradovic, Eldin Fetahovic Creative: Glenn Van Den Herrewegen Creative Director: Rainor Marinho, Sandra Bold, Bruno L. Digital Producer: Vic Krens, Ott Tino Director: Steven Kuijs Director of Photography: Pablo Berron Editor: Enrico Munarini Executive Creative Director: Rico de Lange Global Chief Creative Officer: Cristiana Boccassini Global Executive Creative Director: Andrey Tyukavkin, Eoin Sherry Head of Creative: Thomas Manaton Head of Production: Anna Sica, Kim Trap, Fiona Bamford-Phillips Motion Designer: Lenísio Jardim Post Producer: Paulo Pennings, Lina Joukhadar, Laura Dotto Production Assistant: Lottie Linsday-Beavan Senior Art Director: Giulia Trimarchi, Daniele Tesi Senior Copywriter: Gian Marco Panichelli, Adina Cristea Senior Producer: tania dal pra, Laura Thrower Video Editor: Rocco Tozzi Account Director: Margot Corneloup Account Executive: Francesca Gatti Account Supervisor: Marta Dell'Adami Associate Director of Planning: Shane Roche #GoodAdsMatter #Innovation #Creativity #DigitalMarketing #Advertising #Branding #PurposeStudios #PursuePurpose