Farmley

Meet us at The World Food India at Bharat Mandapam, New Delhi from September 19th to September 22nd. Stall Number 10 (Block A) Recognizing the potential of food processing sector in transforming India as the food basket of the world, the Ministry of Food Processing Industries, Government of India is organizing the 3rd edition of this flagship event.

On the occasion of World Heart Day, we will be organizing the first edition of Farmley Snack Run - Move and Munch. We believe that mindful munching and mindful movement go a long way in building our healthier, happier versions. Choose from the 10 km marathon, 5 km marathon, or 5 km walkathon—there’s something for everyone. It’s time to lace up, break a sweat, and snack your way through the day! Date: September 29th (Sunday) - 6 AM onward Venue: Jaypee Hospital, Sector 128, Noida Registration Link: https://lnkd.in/g46RpaUZ

Nobody will remember what you ate but, YOUR BODY WILL!

Quick commerce has been a booster shot for the FMCG startup ecosystem. We started working with Blinkit approximately 2 years ago. The jury was still out there, writing them off and drawing parallels from markets where the model had failed. I still remember me and Akash Sharma taking that bold call in a meeting room to commit large budgets to this channel starting from blinkit which meant deprioritising other channels at that time. Over the last 2 years, we have seen the quick commerce ecosystem assert its presence as something that is here to stay and has fundamentally altered buying behaviors. We have enjoyed working with Albinder Dhindsa and his team at Blinkit. The culture, the operational efficiencies, and the category understanding that they have developed is just top class. We are excited to work with this team as we unlock further growth and market access. Here's a shout-out to Anish Shrivastava Mayank Rastogi Devesh Chaudhary Payal Batra Manika Bhatia Mridu Choudhary for being an amazing team to work with.

Farmley's Seed Mix is a perfect blend of five nutrient-packed seeds: Chia Seeds, Pumpkin Seeds, Flax Seeds, Watermelon Seeds & Sunflower Seeds. This unadulterated mix is a natural energy booster, free from preservatives, making it an ideal choice for adding that spoonful of health to all your meals. Thoughtfully curated, this versatile mix can be seamlessly integrated into various recipes - sprinkle over smoothies, garnish desserts, enhance healthy meal bowls, or add to oats and daliya for a nutritional punch. With endless possibilities, our Seed Mix is your go-to solution for elevating flavour, crunch and wellness in your everyday meals.

We're thrilled to announce the release of our latest mini-ad in collaboration with Blinkit, showcasing how Farmley's Makhana Munchies are the perfect solution for those midday hunger pangs at the workplace. The ad highlights the "healthy chugalbandi" that our munchies create among employees, bringing a tasty and nutritious snack option right to their desks. With Blinkit's speedy 10-minute delivery, grabbing a wholesome snack has never been easier or quicker! This collaboration marks a significant step in deepening our association with Blinkit. By bringing our delicious and healthy snacks closer to our customers, we aim to meet their growing demand for quick, convenient, and nutritious options. Together, we're not only addressing the needs of busy professionals but also promoting a healthier snacking culture in the workplace. Anugrah Gopinath Mridu Choudhary Devesh Chaudhary Mayank Rastogi Anish Shrivastava Albinder Dhindsa Anish Acharya Shot & Produced By : Dhindora Media Jai Sahni

Had an inspiring and wholesome discussion with Aadit Palicha last week at Zepto's office. Was thrilled to see the kind of growth they envision over the next 2 years. We partnered with them at a very early stage and have seen tremendous growth on the channel and are super excited for the next journey of growth. We explored innovative ways to enhance the healthy snacking experience for our customers and how do we grow the category faster than the platform itself. Our conversation delved into potential collaborations, developing new products that align with the rapidly growing categories in the market. By leveraging each other's strengths and expertise, we aim to create a wider variety of offerings that not only meet but exceed customer expectations. Together, we believe we can drive significant change and innovation, setting the stage for a healthier future for all our customers. Devendra Meel Pankaj B More Suraj Sipani Himanshu Kishore Akash Sharma Pankaj Goyal

Farmley's Trail Mix is a handpicked blend of 7 premium dry fruits, nuts, dried berries, and seeds. Bringing together the goodness of - Almonds, Blackcurrant, Cashews, Sunflower Seeds, Blueberries, Pumpkin Seeds & Cranberries, it's a perfect on-the-go snack. This wholesome mix provides a natural energy boost without any adulteration and is rich in protein and omega 3. Packed with antioxidants, it promotes overall wellness while satisfying your taste buds. Versatile and delicious, our trail mix can either be enjoyed straight from the pack or sprinkled over yogurt, or incorporated into recipes for an extra nutritional boost.

We are thrilled to share that our recently organised first Healthy Snacking Summit has garnered wide media coverage, highlighting our commitment to contributing towards a healthier and better India. The summit, along with the unveiling of our in-depth Healthy Snacking Survey, has been featured in numerous well-known publications, showcasing the significant traction it received. We are proud to see our efforts recognized and appreciated on such a grand scale. The summit was a monumental event for us, aimed at making a relevant mark in the healthy snacking industry. It brought together industry leaders, experts, and enthusiasts to discuss and explore the future of healthy snacking. The Healthy Snacking Survey unveiled during the summit provided unique insights into snacking habits and trends. The extensive media coverage underscores the importance and impact of our mission. We extend our heartfelt thanks to all our customers, investors, partners, and employees who have contributed to bringing our brand to where it is today. Your unwavering support and dedication have been instrumental in our journey. Together, we are paving the way for a healthier future, one snack at a time. #FarmleyIndianHealthySnackingSummit #IHSS #IndianHealthySnackingSummit #FarmleyHealthySnackingReport Revant Himatsingka (Food Pharmer) Phani Kishan Addepalli Arjun Vaidya Hariharan Premkumar

56% of India’s disease burden comes from unhealthy eating. Like it or not, healthy snacking has to be a reality… 70% of us enjoy snacking while having our evening tea or coffee. But, some of this is seriously affecting us. We’re now the second largest diabetes population and the third largest obese one in the world. Yes, the Indian snacks market is expected to double by 2032 to ₹95K crore. But, even today, for most Snacks = Deep-fried or Palm Oil filled foods like chips, pakodas, samosas, etc. So, clearly we need a change. Last week, I was at the India Healthy Snacking Summit organized by my friends at Farmley. We deep dived into trends and they also unveiled an interesting report on trends going forward. Here’s what I learned: → Reading the label is becoming a habit 🏷 73% Indians now check ingredients before choosing their favorite snack. Yes, Revant (on stage with me) has a lot to do with it. I’m already seeing brands actively spreading awareness about their production practices and labels . This wasn’t part of the marketing stack before. We need to do it more, and we need to do it at scale. → The price gap needs to get smaller 💸 58% Indians identify high costs as the biggest obstacle to adopting healthy snacking options. I believe there’s still a lot of whitespace to build a better priced products. We learned the magic number in food is 20% higher. Price above that and the consumer may go back to their old habits. → Traditional snacks dominate ☕ 67% Indians opt for dry fruits, makhanas or other indigenous recipes as snacks over biscuits, chips, noodles etc. primarily because of the local taste palette. I’ve already said this before, and I’ll say it again: Indianisation and contextualisation is crucial in every product that really wants to penetrate :) For me, the future of snacking in India will be based on creating a win-win – taste and price that doesn’t compromise on health. I also asked a question that I don’t have the answer for yet. So I’ll ask you… What is the real meaning healthy snack? Something slightly better i.e. a bhujia which uses vegetable oil instead of palm oil. OR A low calorie baked version I think we’re on a journey and so we’ll start with the former and eventually reach the latter. You? Data source: Farmley’s Healthy Snacking Report, 2024 #healthysnacking #food #foodandbeverage #d2c #consumer