While the non-alcoholic segment has recorded a sizable growth globally — it is now valued at above $13 billion — since the pandemic, it is slower in India. But rising health consciousness is fostering demand among consumers who want to drink less, but still not entirely abstain from alcohol. Navneeta Nandan talks to the Indian brands who are saying cheers to this new trend. Read more: https://lnkd.in/gNVcSBni #NonAlcoholic #Indian #SportsDrink
ET BrandEquity
Internet Publishing
Noida, Uttar Pradesh 64,257 followers
India's premier source of information, news and opinion on the Marketing and Advertising
About us
ETBrandEquity.com is the online avatar of Brand Equity, India's premier source of information, news and opinion on the marketing and advertising industries. ET Brand Equity is the single largest, most reliable source for information on the latest in the Indian marketing industry: from market share battles, account movements and pitches, quarterly performances of leading consumer goods companies, and the latest movements of key industry personnel. It hosts some of Brand Equity's landmark surveys including Most Trusted Brands, the youth-oriented Most Exciting Brands and the Ad Agency Reckoner.
- Website
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https://brandequity.economictimes.indiatimes.com
External link for ET BrandEquity
- Industry
- Internet Publishing
- Company size
- 11-50 employees
- Headquarters
- Noida, Uttar Pradesh
- Type
- Partnership
Locations
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Primary
Noida Greater Noida Expressway
Noida, Uttar Pradesh 201310, IN
Employees at ET BrandEquity
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Satrajit Sen
Head of Product & Community at ET Brand Equity, The Economic Times
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Devesh Gupta
Content Lead - Product & Community, ETBrandEquity.com
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Anirban Roy Choudhury
Journalist | Writing on Media, Advertising and Marketing | Scaling Up ETBrandEquity's Editorial Summits
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Saumya Jain
Updates
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What’s in a name? For brands, it’s everything. So how do auto brands navigate the naming curve? The decision to introduce a sub-brand within a successful automobile category is a strategic call that’s taken keeping in mind factors like recall value, nostalgia and market share, finds Shally Seth Mohile. Read more: https://lnkd.in/gckuxHwK #Auto #BajajAuto #AutoMobile
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A host of brands, many of them from the OTC segment like Iodex, Electral, Dabur Red Balm and others, have travelled the distance with the Pandharpur Wari, a trek that spans 250 kilometres across nearly three weeks in the prelude to the Ashadhi Ekadashi that falls on July 17th this year. What makes brands turn to the pilgrims, called Warkaris year-after-year? Read more: https://lnkd.in/gWX-K8eA By: Prasad Sangameshwaran #PandharpurWari #AshadhiEkadashi
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Excited to join the virtual session on 'Eliminate Busywork with AI' organised by ET BrandEquity & Adobe! 🚀 Dive into the power of generative AI to enhance productivity and efficiency with us at 3:00 pm tomorrow. Register Now - https://lnkd.in/dZhWWEvZ Vidushi Saxena #Adobe #ETBrandEquity #BCI #CreativeCloud #GenerativeAI #ContentCreation
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AI is transforming the way brands connect with and serve their customers. Learn how these AI-powered strategies are transforming the customer experience and driving success for brands. Join Rajesh Sethuraman VP - Brand Experience, Blackberrys Menswear, at The Big Leap Roadshow in Delhi on July 18th to gain more insights. Don't miss out on your invite: https://lnkd.in/dNHrdrFu #TheBigLeap #CleverTap
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Leverage data to deliver customer experiences that matter. Discover how AI is enabling brands to create personalized, impactful interactions that resonate with customers. Gain insights from Samriddh D. Officer, Arata, at The Big Leap Roadshow in Delhi on July 18th. Secure your invite now: https://lnkd.in/dNHrdrFu #TheBigLeap #CleverTap
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IdeateLab, an independent, digital-first, marcom solutions company, has announced the appointment of Ravi Bhaya as its new chief executive officer. This marks as a strategic chapter for the company with Bhaya possessing a wealth of experience in digital acceleration, marketing transformation and driving business growth spanning multiple continents including Europe, Africa and Asia. Read more: https://lnkd.in/gJfNNSJ9 #Marcom #Digital #Marketing
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Susanne Pulverer, CEO and CSO of IKEA India engaged in a discussion with Sagar Malviya, senior editor, The Economic Times to speak about the need for accessibility in modern times and how she has seen the market evolve over the last 15 years. Read more: https://lnkd.in/gMw_bdPE #Ikea #ETBWS
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The role of PR professional has hence undergone a dramatic transformation in recent years. Gone are the days of mere press releases and media briefings. Today's PR professional operates in a dynamic and ever-evolving ecosystem, wielding a powerful arsenal of skills that extend far beyond traditional media relations, says the author. Read more: https://lnkd.in/g69NPW8b By: Jyotsna Dash Nanda #PR #ReputationManagement
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We’re excited to welcome Anika Agarwal, Chief Marketing & Customer Experience Officer, Orient Electric, as our esteemed speaker for #TheBigLeap Delhi roadshow on July 18th. Join her as she shares her knowledge on how brands are leveraging AI to enhance personalization, streamline interactions, and boost ROI. Don’t miss out on these game-changing insights! Last few days to receive an invite to the roadshow: https://lnkd.in/dNHrdrFu #TheBigLeap #CleverTap
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