Promote.

Apna apna sambhalo.

Choose your career wisely! Why do you think I left my software job to hold a board daily on LinkedIn!? 😂😂

Nothing much just casually catching up with Aamir Khan at special dinner hosted by YouTube CEO Neal Mohan. Had an amazing time at the YouTube Creator Summit 2024 in Delhi! 🎉 I connected with hundreds of influencers and celebrities, and the highlight was interviewing YouTube CEO Neal Mohan on behalf of the creator community. From fantastic meet-ups and delicious food to invaluable insights, it was a whirlwind of fun and inspiration! 🚀 #YouTubeCreatorSummit2024 #YouTube #CEO #Influencers #Interview #Food #Travel #CreatorSummit #Delhi #AamirKhan #Explore #ExplorePage

Early in my career I was wooed away from a PR agency I genuinely liked working for by another agency that was looking to add top talent. The recruiter sent me a cold email and floated a pretty big salary number. 💰 She clearly had done her homework. I could tell they researched me and my work history. I was, and I quote, "exactly what we're looking for." The interview process was quick and they made an offer just a few days after they initially contacted me. Nearly twice my existing salary, incredible benefits, a sign-on bonus, four weeks of vacation time... how could I say no? I did all the stuff you might expect from someone who just doubled their salary overnight. I bought a new car, upgraded some appliances in the house, and planned an elaborate vacation with my family. I was walking on water. For two months. Things came to a screeching halt when I was asked to share a list of client contacts and new business leads from the agency I just left. On the one hand, I was being paid handsomely by a company that put its money where its mouth was to get me to join. On the other hand, my integrity was on the line. I chose integrity. Then, like someone flipped a switch, I suddenly couldn't do anything right. I was fired a few weeks later, just a few days before Christmas. It became clear that I was nothing more than a means to an end for that agency. It was worth paying me if I was willing to stoop to their level; when I declined, I no longer had any value for them. It's a shitty way of doing business. To this day I have no regrets. I doubt I'd feel the same way if I'd traded my integrity for the promise of job security. My family survived and thrived in spite of it all. You can't buy integrity, but you can sell it pretty easily. But be careful; without integrity, you have nothing.

An Idea could be lurking anywhere and no consumer touch point is too small. Here's one such excellent reminder. Our Young Turk Utkrishat Vineet recently partnered with our good friends at Zepto to play Britannia's iconic sonic signature everything a consumer adds a bit of exciting goodness to her cart. A Britannia alumna was kind enough to share this snippet. Prabakaran Kandan Akshay Gangrade

If you work in Australia, you can now ignore your boss's calls and emails How would such a law work in India? PRmoment India reached out to PR professionals to get their views. #worklifebalance #workculture #indianews #pr #publicrelations Thank you, Aviyukta Adlakha | Tilak Amitava Chowdhury | Sumedha Kanwar | for sharing your views. 🔗 https://lnkd.in/gmhTdk5h

You know, I write a lot. Probably more than is healthy for someone in advertising, where words are currency, and we’re often asked to make do with just a handful. Yet here I am, putting my thoughts out there, like a street performer juggling spoons in a town full of people who prefer knives. I don’t have too much to fear. No more monsters under my bed. I throw my words into the world and learn from whatever comes back. Sometimes it’s applause, sometimes a polite cough, and sometimes a swift kick to the ego. But it all counts. They make me better. Perhaps, that’s the only way to improve. And why I keep writing. Especially when I don’t have anything earth-shattering to say about the industry. Or a new campaign to share that’s tipped to win the Platinum Otter Award. Well, that’s simple. My pen is all the spade I use to dig through my mind, find the odd truffle of an idea, dress it up, and send it out to see the world. It may not always bring home metal, but it will always bring back a lesson. Writing is what I bring to the table. It’s my thing - my thang, if you will. Everything else begins and flows from there. I write every day. Sometimes here, sometimes elsewhere. Like a bowler who practices daily, even when there’s no game in sight. Wake up early morning, go to the nets, and just keep continuously bowling at the stumps. You don’t need a batsman to get your bowling muscles and tendons to behave. Or even a coach. Your pen can’t be a knife that’s been in its sheath too long - grindstones and sparks are what will keep it sharp. You got to bleed. Advertising doesn’t always let me show off my love for long copy. Wrong profession these days for those who love spelling and grammar. No bloody school taught me emoticology and memephenia. This business would rather I write less and less. They have an anathema for the written word. We are raising zombies all around. But I do it anyway. I keep practising. I keep writing. It’s a habit, maybe even an obsession. Scary, but true. It sharpens the mind and the nib, both of which, I hope, will one day be sharp enough to cut through the noise and make someone say: “Hey, that was worth a very good Friday minute. Thank you.” Until then, I’ll keep writing. There’s a lot of ink left in me. #advertising #writing #adagency #copy #writing #friday #longcopy #bitm #banginthemiddle

New data from Muck Rack shows 50% of PR pros considered quitting this year due to burnout. 44% previously left a job due to burnout. Impossible goals, unrealistic deadlines, getting pulled in too many directions, and a lack of understanding and appreciation by executives and other team members all contribute to the burnout that is too common in PR. People will tell you that’s just the way it is in the industry and excuse it. They view burnout as being part of the job description. But it’s not. It doesn’t have to be that way. PR can be fun, challenging, and successful—without burning you out. Don’t accept a Comms team culture that normalizes burnout.