Paradyes

We are #hiring! Are you a dynamic leader with a passion for operational excellence? We’re looking for experienced Factory Manager to join our team at our Ankleshwar location! At Paradyes, we are committed to fostering a collaborative and innovative work environment where your skills and ideas will thrive. If you’re ready to take on a challenging and rewarding role, we want to hear from you! #Hiring #FactoryManager #Ankleshwar #CareerOpportunity #Manufacturing #Leadership #JoinOurTeam #Paradyes #urgenthiring #newopening #hiringnow #jobsinankleshwar Click the link below to apply: https://lnkd.in/eaAvvw9T

Growth a̶t̶ a̶l̶l̶ c̶o̶s̶t̶s̶ while staying PROFITABLE, this sale season. July is significant for all brands, with major sale events like Amazon Prime Day and Nykaa's Hot Pink Sale capturing the spotlight. We set ambitious goals each year, and this July was no exception. Achieving our growth targets while maintaining profitability involves more than just marketing or branding; it requires a company-wide effort. I’m excited to share how this July compared to last year and what made it such a standout success for us. 1. Improved Planning: Operating as both a manufacturer and a brand often feels like running two different companies simultaneously. This makes planning and forecasting crucial; we can’t just place an order with a vendor and wait for delivery. Our team orchestrates every detail, from raw material sourcing to production planning and timely delivery. For a bootstrapped company like ours, heavy inventory planning ties up a significant amount of cash. This July, we took a calculated risk by increasing inventory and securing key warehouse slots ahead of time. 2. Revised Pricing Strategy: We learned that higher revenue from bigger discounts is a short-term thrill. This year, we made a strategic decision to limit our discounts, setting a maximum discount of 10% on hero SKUs. While this caused a temporary slowdown in growth (JFM)—since everyone loves discounts—the decision paid off significantly during the July sale season. We increased discounts up to 45% on certain SKUs, resulting in a 5x growth across both channels (Amazon and Nykaa) and a 4-5x improvement in ROAS. A significant win for a bootstrapped company! 3. Introduction of New SKUs: Product is the cornerstone of growth. By engaging with our hair coloring community and understanding their needs, we launched our new HAIR TINTS. These provide vibrant results on virgin Indian dark/black hair without bleaching and offer two SKUs for grey coverage without chemicals like PPD, commonly found in many leading brands in India. These products were well-received and added substantial value during the sale. Establishing a strong Product-Market Fit (PMF) before the sale and focusing our strategy around these new launches helped build momentum for the event. Largely, the success of this sale season was due to our customers continuing to choose Paradyes. We achieved significant growth while maintaining profitability, all without overspending on ads or additional discounts. I hope these insights provide a glimpse into how we achieved this success. After witnessing 5x growth in the past 12 months in overall business, ab lagta hai 100 Crore dur nahi 😅

Hey everyone! I've got some very exciting news to share – we just launched our new Timeless Hair Tints for grey coverage at Paradyes! 🎉 It’s been a journey for us, and I’m so proud of what we’ve created. Available in two shades, Natural Black and Dark Brown, these tints are free from harmful chemicals like PPD and RESORCINOL. These chemicals are not only harsh on your hair but can also cause severe allergic reactions, skin irritation, and even more serious health issues with prolonged use. It's shocking how many brands, even those claiming to be “natural” or “organic,” still use these toxic ingredients. Just read the labels! I've been inspired by the #LabelPadhegaIndia movement in the food segment, where people are becoming more aware of what they’re consuming and the impact of harmful ingredients like palm oil. We need the same level of awareness in the hair color industry, and we’ll try our best to make it happen. Did you know some big brands actually have PPD and resorcinol-free variants, but they don’t sell them in India? I honestly feel we deserve better, and that's why launching these products was so essential to me. One more reason this launch is close to my heart: our customers who started their hair coloring journey with Paradyes in their early twenties are now noticing a few greys as they join the work-force. We’ve got their back! Whether they’re going through their rebellious phase with blue hair or looking to cover those first greys and feel youthful again, Paradyes is their BFF for life. 👯🤗 So here it is – Timeless Hair Tints for grey coverage, made with love and care for your hair and health. Let’s make healthier, safer choices together. 💇♀️💚 #NewLaunch #TimelessHairTints #Paradyes #GreyCoverage #HairColorRevolution

Hey Connections, We are #hiring #purchase officer. Hit the link below to apply or send your resume on [email protected] Paradyes https://lnkd.in/d9NxNEbJ #hiringnow #purchasemanager #hiringalert