From #transparency issues to #data accuracy, this piece dives into the complexities we all need to consider when tackling identity solutions in a cookie-less world. Ian Trider Basis AdExchanger
Just read Ian Trider article on ID bridging in #RTB from AdExchanger. While bridging itself isn’t the issue, the lack of transparency and potential misuse is. Misrepresented IDs can harm targeting accuracy, frequency capping, and conversion attribution—ultimately lowering campaign performance. The solution? Clear disclosure of bridged IDs, distinct from traditional fields like 'buyeruid,' to maintain trust between buyers and sellers. The IAB’s proposed specs are a step forward, but we need more industry-wide accountability. Transparency in ID handling is key to ensuring ethical and effective programmatic advertising. Read the full article HERE: https://lnkd.in/dENSPJEs BRAVE #AdTech #ProgrammaticAdvertising #RTB #IDTransparency #DigitalAdvertising #EthicalAdvertising #SSP #DSP #IABTechLab #DataIntegrity #IDBridging