This month, if you’re attending ATS in London or DMEXCO in Cologne, don’t miss the chance to connect with our team. Reach out to Darren Walsh Ben Fenster Nadav Lichtestein Chris Keogh directly or contact us at [email protected] to schedule a meeting 📅 #DMEXCO2024 #ATS2024 #ProgrammaticAdvertising #InGameAdvertising #Innovation
Anzu.io
Advertising Services
Tel Aviv-Yafo, Tel Aviv District 15,856 followers
The world’s most advanced in-game advertising platform.
About us
Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, partnerships with trusted AdTech vendors, and compliant with the industry measurement standards outlined by the MRC and IAB make Anzu the preferred in-game advertising partner for brands and agencies worldwide. Anzu helps game developers monetize their titles with ad placements that complement the gameplay, and by monetizing the entire game session, they benefit from consistent and reliable revenue streams. Supporting all major and custom built game engines, and a full-stack ad monetization solution that provides complete control over ad placements makes Anzu the preferred in-game ad monetization partner for developers worldwide. Backed by Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, WPP, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more at https://www.anzu.io/
- Website
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https://anzu.io/
External link for Anzu.io
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Tel Aviv-Yafo, Tel Aviv District
- Type
- Privately Held
- Founded
- 2017
- Specialties
- 3d app monetization, advertising, 3D ads, immersive technologies, ad tech , native ads, in-game ads, blended ads, in-game advertising, brand experiences, interactive ads, playable ads, gaming, esports, advertising in games, and roblox
Locations
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Primary
20 Lincoln
Tel Aviv-Yafo, Tel Aviv District 65, IL
Employees at Anzu.io
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Guy Ben-dov
Heading BD/Supply @Anzu.io - Generating revenues to game publishers with intrinsic in-game ads. +Volunteering Chairman at GameIS.org.il
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Antonio Avitabile
Venture Capital, M&A, Acqui-hiring…
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David Sable
David Sable is an Influencer -
Chip Austin
General Partner & Co-Founder at Harris Blitzer Sports & Entertainment (HBSE) Ventures
Updates
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Our latest creative report, built on the IAB's best practices, found that having a contextually relevant CTA is incredibly important when designing intrinsic in-game ads. Make sure you remove clickable CTAs and replace them with CTAs that make sense! 👉🏻 For more tips, dive into the full report: https://hubs.la/Q02Lgd0d0
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What an incredible Gamescom 2024! A huge THANK YOU to all our partners, friends, and new connections who made this year’s event unforgettable. Your energy, insights, and collaboration have been truly inspiring 🤩 From insightful conversations to exploring innovative opportunities, we’re excited to keep the momentum going and continue working together to push the intrinsic in-game advertising space 🚀 Let’s take the magic of Gamescom into the future! Guy Ben-dov Irma Harlann Jascha Maijer
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🎃✨ Unleash the power of in-game advertising this Halloween! ✨🎃 Last year, Anzu helped leading brands connect with over 150 million players in the lead-up to Halloween! 🔍 Why Choose Anzu? • Targeted Reach: Connect with audiences who are 34% more likely to shop and engage with Halloween-themed content. • Massive Impact: Over $12.2 billion was spent on Halloween last year. Capture your share with customized campaigns in premium games. • Increased Engagement: Reach players across popular titles featuring Halloween updates. Whether it’s in-game ads, game takeovers, or custom integrations, we offer tailored solutions to make your campaigns spooktacular in the lead up to Halloween! 👻 Get started today: https://hubs.la/Q02M3pvm0 #InGameAdvertising #Anzu #Halloween #DigitalMarketing #Gaming #AdTech
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Wassup, Gamescom? ✌️ Our team is at the venue in Cologne this whole week, and eager to meet up! If you haven't already, reach out to Guy Ben-dov, Irma Harlann and Jascha Maijer or drop us an email at [email protected] to connect ⚡ We firmly believe that non-clickable, non-intrusive in-game ads are the future of immersive experiences, so don't miss this opportunity to see how it can be integrated into your game to generate sustainable revenue streams now 📈 See you around! 👋
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🎮 How Does Intrinsic In-Game Advertising Foster Brand Loyalty? 🤔 Check out our latest article, where Michael Smith, VP of Sales EMEA, reveals how intrinsic in-game advertising taps into the strong loyalty players have for their favorite games. 🎯✨ Learn how an effective in-game strategy builds authenticity and trust, leading to impressive gains in brand image and consideration, with data from real-world campaigns and leading studies. 🚀📈 🔗 Read the blog post: https://hubs.la/Q02LSQ1Y0
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🚀 Debunking common myths about advertising in gaming 🎮 In the dynamic world of digital advertising, gaming is often surrounded by misconceptions that can hold brands back from fully embracing this powerful medium. At Anzu, we're passionate about helping advertisers tap into the potential of in-game advertising, and we're excited to share that we've contributed to an insightful article from the IAB UK that shatters nine of the most common myths. From concerns about audience engagement to questions about brand safety, this article addresses it all, providing clear and concise answers that every marketer needs to know 💡 Whether you're new to gaming or looking to optimize your current strategy, this is a must-read. Let's continue to drive innovation and accuracy in the ad space together! 🌟 👉 Read the full article here: https://hubs.la/Q02LH9_V0 #GamingAdvertising #InGameAds #DigitalMarketing #AdTech #MythBusting
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🔥 Hot off the press! Exciting times ahead for the global gaming industry, says Newzoo 🕵️♂️ According to their 2024 Global Games Market Report, the gaming market is set to grow by 2.1% this year, reaching a staggering $187.7 billion. With over 3.4 billion players worldwide, the industry continues to thrive, driven by significant growth in the PC gaming segment and emerging markets. Key trends include: 📱🖥️🎮 the rise of cross-platform releases 🔓 the evolving mobile app ecosystems 🤗 the increasing importance of community management and early access strategies Find out more: https://hubs.la/Q02L5jxV0 #GamingIndustry #GameDevelopment #MarketTrends #GlobalGamesMarket
Free report: Newzoo's Global Games Market Report 2024 | Free Edition
https://newzoo.com
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How can you deliver creative in-game ads with big purchasing power? 💰⚡ Our latest creative report, built on the IAB's intrinsic in-game best practices, shows that when guiding players towards a purchase, clear messaging and imagery play a key role in ensuring they remember your brand when they’re in-market for your product 💸 👉🏻 Dive deeper into the ultimate guide for achieving creative excellence in-game: https://hubs.ly/Q02Kt3Nz0
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🍪 Google’s delay on cookie phase-out: A win for in-game advertising 🎮 Google’s decision to delay phasing out third-party cookies has sparked debate, with some seeing it as a setback for privacy. However, it’s a chance for the industry to innovate. Intrinsic in-game advertising stands out as a powerful alternative as it operates in a cookie-free environment, and video game engines do not use cookie-based tracking like web browsers. Learn more about the cookie conundrum and in-game's role in the future of privacy-first advertising: https://hubs.la/Q02KWc8B0 #InGameAdvertising #Privacy #DigitalMarketing #Gaming
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