Find out how Privacy Enhancing Technologies (PETs) can help protect your customer data. ✅ Safeguard sensitive information ✅ Ensure compliance with global data regulations ✅ Empower your organization with PETs Book your FREE demo today and discover how to minimize privacy risks for your business 👉 https://lnkd.in/enpAWw3X #PrivacyTech #DataProtection #PETs #RiskManagement #DataSecurity #PrivacyEnhancing
About us
Founded by Mastercard and IBM in 2018, Trūata specializes in privacy-enhancing technologies for privacy risk assessment, de-identification, and true anonymization of data. We were one of the first companies in the EU to receive independently accredited ISO 27701 certification, the international standard for data privacy management. In 2023, Mastercard acquired full ownership of Trūata with Trūata continuing to operate as an independent entity. With a team of cross-specialism experts from the worlds of tech, legal and data science, we are able to deliver products and solutions that empower organizations to do more with their data at scale.
- Website
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http://www.truata.com
External link for Trūata
- Industry
- Data Infrastructure and Analytics
- Company size
- 51-200 employees
- Headquarters
- Leopardstown, Co Dublin
- Type
- Privately Held
- Specialties
- GDPR, Data Analytics, Big Data, Anonymisation, De-identification, Data compliance, Analytics, Privacy enhanced technologies, PETs, Pseudonymization, Data management, Data governance, Machine Learning, AI, Artificial Intelligence, Data modelling, Data , Privacy by design, Privacy, Data collaboration, and Data sharing
Locations
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Primary
South County Business Park
Leopardstown, Co Dublin D18 T9P8, IE
Employees at Trūata
Updates
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Trūata's Michael Fenton outlines the need for a privacy-by-design approach when implementing Privacy-Preserving Federated Learning systems in this new GOV.UK article. 🔗 Read more: https://lnkd.in/eNt6-c8N #PPFL #AI #DataPrivacy #FederatedLearning #MachineLearning
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🔒 "Privacy-focused and privacy-first". Check out Mohamed Abdelsadek's interview on Beet.TV.
Ensuring the highest standards in data privacy and use is at the core of how we operate at Mastercard. We believe the data is the consumers data. They own it, they should control it and benefit from it. Our job is to protect it. That is also true in media and advertising. I appreciated the time to discussed this at the Beet retreat Beet.TV To learn more about how we can help you better measure ad ROI visit Mastercard Data & Services or explore our leading work in privacy at Trūata https://lnkd.in/de9-MXn4
Cardholder Data Drives Business Outcomes for Brands: Mastercard’s Mohamed Abdelsadek
https://www.beet.tv
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💡 We're Hiring: Lead Data Engineer Are you passionate about Big Data, AI, and leading a talented team? Join us as a Lead Data Engineer and take charge of driving innovation! As a key leader, you'll: ✅ Lead a team of Data Engineers and Analysts ✅ Implement cloud-native Big Data Analytics ✅ Develop advanced AI applications ✅ Ensure GDPR compliance across all systems If you're experienced in cutting-edge data technologies and ready to make an impact, we want to hear from you! Apply now 👉 https://lnkd.in/e4YtVMur #DataEngineer #AI #BigData #GDPR #TechJobs #Hiring
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In today’s data-driven business landscape, organizations face the challenge of leveraging data for business intelligence while ensuring data privacy compliance. This on-demand webinar will provide a comprehensive deep dive into a new data ecosystem that enables privacy-enhanced business intelligence 👇 https://lnkd.in/eUQWEf_b #BI #DataEcosystem #BusinessIntelligence #PETs #Privacy
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🔊 Always a good listen - why not check out the latest Privacy Advisor podcast from IAPP - International Association of Privacy Professionals focusing on AI's risks and impacts. #AIBias #ArtificialIntelligence #AI
🎧 New episode of The Privacy Advisor Podcast out now! Listen to Jed Bracy and Reva Schwartz (National Institute of Standards and Technology (NIST)) in "Assessing AI's risks and impacts: A conversation with NIST's Reva Schwartz": https://bit.ly/3X1pssF
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Due to the sheer size and depth of information contained in today’s data assets, the majority of risks are indirect risks created by “quasi-identifiers” – and most technologies fail to address these hidden dangers. Trūata Calibrate empowers businesses to conduct automated, in-house de-identification that addresses both the direct and indirect risks in datasets at speed and at scale. Tap the link to read more: https://lnkd.in/eZSAsD5v #PrivacyRisks #PETs #PII #CustomerData
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In today's business landscape, the value of data continues to grow exponentially but it is also more vulnerable than ever before. Securing data pipelines and protecting personal data is business critical. Here are 5 steps to protect your data supply chains 👇 https://lnkd.in/e_Nb2t2G #DataProtection #PrivacyByDesign #PETs #PrivacyTech #Data
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⚖ Analytics can help businesses gain valuable insights into customer behavior and preferences but collecting and using personal data can also pose serious privacy risks. Achieving the right balance can build trust with their customers, enhance their brand reputation, and deliver sustainable long-term growth. Read more - https://lnkd.in/ei7NACxq #CustomerAnalytics #Insights #Privacy
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🥇 Go for gold and discover how to fast-track your data! Accelerating the speed to insight across an organization is critical for business growth and informed decision-making. In this on-demand session, we look at how to operationalize your data in a privacy-compliant way and the importance of data agility. https://lnkd.in/eUW58psj #DataAgility #CustomerInsights #Analytics #Data #PETs #Privacy
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