The Tenth Man

When Carlsberg (Diageo) hit up The Tenth Man to shine a light on their sponsorship of the Ireland football team ahead of a massive Nations League clash with England, we were delighted to get to work. …And when the FAI hired England slaying Iceland legend Heimir Hallgrimsson, we realised that this appointment needed a big welcome. Taking inspiration from the Icelandic football fans’ famous Viking Thunderclap celebration, we put Carlsberg in the conversation ahead of the September 7th Nations League opener with a hair raising social video welcoming Heimir to the fold, as well as working with photographer Rich Davenport to create Viking Thunderclap inspired OOH & DOOH. Keep your eyes peeled for more Thunderclaps outside and inside the Aviva on matchday. #COYBIG #WelcomeHeimir

We’re expanding our In-House Production team at The Tenth Man and are looking for some superstar producers. We’re currently #hiring for a Creative Producer and a Post Producer, both requiring a minimum 3 yrs' experience. If you think you’re up to the task, send your CV to [email protected] 

All Together Now is always a highlight of the festival calendar and this year did not disappoint. The Guinness Lovely Days Stage had its second year of amazing acts including Confidence Man and The Scratch to name a few. THE T0.0UCAN PUB also landed, bringing Ireland’s first ever non-alcoholic festival bar to the rolling hills of Curraghmore. With Eliza Rose back-to-back with SHEE on Saturday and The Wailers on Sunday, kicking each day off with our N0.0N sets (see what we did there!) Thanks to the Diageo (Guinness Ireland) team for letting The Tenth Man do what we do best and go wild in the fields from curation to content capture, to our agency partners Verve The Live Agency, Wilson Hartnell, Born Social, PHD for helping bring it all together, and to the team Pod Events, Will Rolfe, Helena Burns for putting on an incredible event. We’re already looking forward to building on our successes next year! #LovelyDayForAGuinness

Year three, and things just keep on getting smoother for Jameson Ireland (Irish Distillers) down at All Together Now. THE CIRCLE is back and we worked closely with the Jameson team to create and curate not only the experience down at Curraghmore, but also the campaign around it. A launch film, a collaboration between two of Ireland’s most talent artists and a 100% homegrown line up of the most exciting musicians in the country. When festivals are this good, it Must Be A Jameson.

We’re Bringing It Back for Round 2! We’re delighted to launch the follow-up campaign for Re-turn, Ireland’s Deposit Return Scheme. Since the scheme began in February, Ireland has Re-turned over 150 million plastic bottles and cans, an incredible start to a long-term relationship that’s already making a huge difference to our environment, our society and our future. The Tenth Man Strategy, Creative, Production and Design teams worked closely with Director Lochlainn McKenna and Photographer David Sexton to make magic happen for this ode to those all over Ireland who have embraced the scheme wholeheartedly. From schools to families, Tidy Towners to couples, dog lovers to entire neighbourhoods and beyond, we’re all Re-turning. #BringItBack

When AIG Ireland came to us with the exciting challenge to refresh their direct-to-consumer car insurance offering in Ireland, we knew it was going to give us the perfect chance to make a real impact. The result? A bold new brand platform ‘..It Happens’ – a creative manifestation of AIG's commitment to helping people overcome everyday mishaps and get back to normal life as quickly as possible, set to the iconic ‘Blue Monday’ by New Order. We set to work developing a nationwide campaign across TV, radio, OOH, digital and social, bringing ‘..It Happens’ to life with a bang. Conceived, directed, and produced by The Tenth Man's in-house team, ‘..It Happens’ is more than a campaign – it’s a promise that AIG is there for you, no matter what, and we’re excited to continue to build on it.

On Saturday, for the first time in their 265 year history, our clients Guinness Ireland (Diageo) and Guinness Storehouse opened those famous gates to put on a show and kick summer off in the most epic of ways. Disclosure were INCREDIBLE… and the team to make this happen were legendary. The iconic duo took to the stage in front of thousands in Dublin 8, right after they stopped by O’Donoghue’s for a secret set. Huge props and kudos to our partners Archetype Events for help making this a reality and to everyone who turned out to enjoy the creamy pints on a cracker of a day. Here’s to lots more Lovely Days ahead! #LovelyDayForAGuinness 

Jameson Connects The Circle stage returns to this year's All Together Now, and once again it's bigger and better than the last, with a whole raft of Irish talent on show ☘️ The Tenth Man has curated the full lineup alongside the team at Irish Distillers, as well as creating the full suite of promotional assets in the lead-up to the big weekend, and we couldn’t be more excited to get back to the beautiful grounds of Curraghmore Estate. The stage will be headlined by The Murder Capital alongside an all-star Irish lineup, featuring live electronic, folk, R&B, hip-hop, punk, and Choice Music Prize nominees from over the years across three days (and nights). Stay tuned for more from the campaign over the coming months…

Our very own Bobby Zithelo was selected as a jury member for this year's Emerging Director Awards. 🎞️ The awards celebrate up-and-coming talent, specifically those with less than 5 years of professional experience, in directing, cinematography, editing, and producing. The very best of luck to all those shortlisted at tonight's awards event! 🏆 #EDA2024

Are you ready to experience Guinness magic like never before? Guinness are opening up St. James’s Gate to the public for a first of its kind event, and better yet? They’ve invited global icons Disclosure to headline! Plus, special guests are still to be announced! The Tenth Man are so excited to be a part of this game-changer project, bringing a surge of energy to the historic heart of Dublin. Tickets are free and go on sale next Tuesday. Keep your eyes firmly fixed on @guinness_ireland on Instagram to nab yours. What a lovely day to open the gates! #LOVELYDAYFORAGUINNESS