🤝Meet The Marketing Scientist Peter Hammer & tune in to the latest podcast to hear us talk about the enduring strength of traditional TV and the surprisingly consistent behaviours across age groups and so much more. 🔗 Episode is linked in the comments ⤵ In a genius move while working at the Ehrenberg-Bass Institute for Marketing Science Peter claimed the domain "The Marketing Scientist". Leveraging his work with major global brands like Paramount, Sony, and Warner Bros Discovery Peter now consults with brands across the globe to help marketers, media businesses and advertisers to make evidence-based decisions to grow their brands. 🌍 I am passionate about global market dynamics, so it was great to get Peter's perspective on the importance of understanding regional content preferences, while recognising universal audience behaviours to unlock powerful marketing strategies. ⛹🏾♀️🏌🏾♂️🚴🏻 We get into the science of sponsorship too and Peter shares insights into how to seamlessly integrate brands into content and how that can skyrocket ad recall and audience engagement. 🗃️Peter's emphasis on evidence-based decisions and robust measurement tools is a reminder that while trends may come and go, the foundation of successful marketing lies in data-driven strategies. 🎙️ Check out the episode, links shared in the comments. ⤵ 💡 If you enjoy the episode or disagree with it please do leave a comment. And if you can rate, review or share it is much appreciated. #MarketingPodcast #ContentStrategy #MarketingInsights #SponsorshipScience #GlobalTrends
About us
Marketing Podcast and Consultancy. That's What I Call Marketing is all about curiosity. I am incredibly curious about marketing, how we think it works and the latest evidence that suggests we may be right or we may be wrong. This podcast interviews the best and brightest marketing minds to talk to them about their views on marketing today. What Guests have to say: "I love going on podcasts. This was one of the most enjoyable where I was asked questions by the host Conor Byrne that got me saying things that are a bit more open and candid and useful than the things I normally find myself saying." James Hurman
- Website
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https://www.thatswhaticallmarketing.com
External link for That's What I Call Marketing
- Industry
- Marketing Services
- Company size
- 1 employee
- Headquarters
- Dublin
- Type
- Self-Employed
- Founded
- 2022
Locations
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Primary
Dublin, IE
Employees at That's What I Call Marketing
Updates
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"Every Big Brand Was A Small Brand Once" - listen to the full episode to hear James Hurman share his perspective on how brands grow. 🔗 ⤵ Links in the comments to watch and listen #marketingpodcast #marketingleadership #smallbusiness #marketing Previously Unavailable Tracksuit
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😩 Enterprise product launches, when you need to talk about SOC2 Compliance, are mind numbingly boring, right?! ❌ Well not if you are Canva. 🎤 They decided to have a rap battle when they were unveiling their enterprise solution at their conference in May. And product launches should never be the same again. Here Jimmy Knowles from Canva explains how the idea came about and the genuine reaction everyone had when CEO Melanie Perkins came up with it. With leadership like this, is it any wonder Canva is a rocketship. 🚀 Check out the episode, links in the comments.
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That's What I Call Marketing reposted this
Creativity, Innovation, Advertising Effectiveness, Kindness. Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks and Caffeine. Programme Director of the Master of Advertising Effectiveness.
Great to be on the That's What I Call Marketing podcast to talk creativity, how to improve the performance of performance marketing, AI, why Galloway is wrong about modern brands and advertising, and the obvious question Mark Read didn't ask Elon Musk. Thanks Conor for having me :-) Hope I shilled Tracksuit and Master of Advertising Effectiveness in an effective yet subtle way. Epic interview with Canva's Jimmy Knowles in the ep too.
S3 Ep33: The Cannes Sessions with James Hurman and Jimmy Knowles
https://spotify.com
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🏁 We have reached the final episode of the Cannes Sessions and it is another bumper two parter featuring James Hurman of Previously Unavailable and Co-Founder of Tracksuit followed by Jimmy Knowles of Canva. 🔗 ⤵ Links in the comments to watch and listen 1️⃣ Part One: James Hurman returns as a guest to chat about how Future Demand has really captured the imagination as an important way to reframe conversations about growth. James explains the implications of recent research (between Tracksuit & TikTok) this research and how the study concludes that brand awareness significantly impacts growth efficiency and conversion rates & how high brand awareness correlates with better performance marketing results, emphasising the importance of building brand awareness to sustain profitable business growth. I also ask James his views on smaller brands remaining small (which was something that came up when I met Mark Ritson), so tune in to hear James's different take on this and so much more. 2️⃣ Part Two: I meet the man behind the, now infamous, Canva Rap Battle Jimmy Knowles. Jimmy heads up experiential at Canva and we talk about the Canva rocketship and its 10 year overnight success, how the culture at Canva allows for ideas that seem off the wall and how Jimmy and the team at Canva are approaching and thinking about global expansion and the challenges that come with that. A great to get an insight into how Canva thinks about continuing to disrupt the market. Connor Archbold Matthew Herbert Mikayla Hopkins Lauren Gell Dan Fleming Elly Strang Caitlin Filmer Hamish Mathieson Erana D. Sanchaya Soundhar Chris Paykel Junia Ooi Zach Kitschke Brian Hackett Ciara Brady Cliff Obrecht Lachlan Stewart Amanda Zafiris Kristine Segrist Fenot Tekle Cameron Adams Jennie Rogerson Melanie Perkins Kevin Freedman Katie Roberts. The Cannes Sessions are brought to you by Freedman International #marketingpodcast #marketingleadership #marketing #internationalmarketing
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🧠 One of the things I try do with That's What I Call Marketing is get to the big issues in marketing and tackle them head on. 🎙 In my interview with Jon Lombardo & Peter Weinberg of Evidenza I get straight to the point about one of the most outrageous and controversial points they made when they recorded an episode of the Uncensored CMO with Jon Evans of System1. Turns out to all be pandering. Sorry Jon 😂 🔗 in comments for the full episode where we actually do discuss some of the big issues in marketing!
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💪 ✔ "Strong Like. These guys know their onions" - that's what 👓 Mark Ritson had to say about this episode. So if you haven't tuned into the latest episode of That's What I Call Marketing with Jon Lombardo & Peter Weinberg this is some of what you are missing. ⤵ 🔗 Link to watch or listen in the comments
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🎙️ Exciting New Episode! 🚀 An incredible podcast episode with marketing legends Jon Lombardo & Peter Weinberg. If you're passionate about B2B marketing, AI, and cutting-edge market research, you won't want to miss this! Get ready to dive deep into the transformation journey of these two marketing giants—from their impactful work at LinkedIn's B2B Institute to co-founding their revolutionary startup Evidenza. 🌟 In this episode, we discuss: 👉 The challenges and opportunities in B2B marketing 👉 The importance of brand consistency and global marketing insights 👉 How AI and synthetic research are reshaping the future of marketing 👉 Effective financial marketing plans and much more! 🔥Catch all the insights, laughter, and expert advice. 🔥 ⤵ ⤵ Listen now, links in the comments and elevate your marketing game! ⤵ ⤵ #MarketingPodcast #B2BMarketing #ArtificialIntelligence #MarketResearch #BrandStrategy #Evidenza #LinkedInPodcast #MarketingInnovation #BusinessGrowth The Cannes Sessions are brought to you by Freedman International
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❓ Is it ok for there to be WhatsApp messages at 9pm on a Friday night between client and agency? ✔ Yes, when you both care deeply about the work that you are doing, are fully invested in growth and success. 😲 I remember once being away for holidays and coming back into the agency I was working in. The client had come in and there was a review of the work that was due to go live later that week. I stunned everyone when I said I didn't think it was right (and yes I did give some reasons) and I thought we should re-work it. 🤑 The agency wasn't going to make any more money from this. The client was missing a deadline. But it was the right thing to do. Getting to this point where, if someone was to walk into the room, they wouldn't know who was the client and who was the agency, takes time and a real investment in the relationship. 🍺 Mark Noble of The HEINEKEN Company Ireland and Peter Dobbyn of Publicis Dublin have built this trusting relationship and it has paid off. They walked away from The Cannes Lions International Festival of Creativity with a truck load of awards for the Pub Museum Campaign. They joined me on the latest episode of That's What I Call Marketing to talk all about it. 🔗 ✍ Link in the comments. #marketingtips #marketingpodcast #advertising #media #cannes The Cannes Sessions are brought to you by Freedman International