Digital Commerce Global

🏅👀 Discover Who’s Acing Amazon: The Most Admired Brands Revealed   Amazon isn't just a marketplace; it's a behemoth paving the way for how brands interact with shoppers with groundbreaking tech and eye-popping figures. But in a sea of innovation, which brands truly make waves? Digital Commerce Global went on a mission, benchmarking thousands of digital commerce professionals, to bring you the scoop on the Most Admired Brands on Amazon.   Key Highlights From The Leaders: 📈 Full-Funnel Mastery: The top dogs aren’t just participating; they’re playing to win at every step of the shopper journey, creating seamless and unforgettable experiences 👑 Content Kings and Queens: These brands tell stories, not just sell products. They rule with rich media, from snazzy brand stores to video libraries that turn browsing into an adventure 🚀 Innovation at Its Finest: Promotions, Amazon Ads, you name it—they’re not just in the game; they’re changing it. These brands keep their eyes on the prize, ensuring they’re always the first name shoppers think of Download the full report here:  https://lnkd.in/eFtHzt8a #commereexcellence #amazonads #ecommerce #digitalcommerce #digitalcommerceglobal #cpgmarketing #cpgbrands

🏅👀 Discover Who’s Acing Amazon: The Most Admired Brands Revealed   Amazon isn't just a marketplace; it's a behemoth paving the way for how brands interact with shoppers with groundbreaking tech and eye-popping figures. But in a sea of innovation, which brands truly make waves? Digital Commerce Global went on a mission, benchmarking thousands of digital commerce professionals, to bring you the scoop on the Most Admired Brands on Amazon.   Key Highlights From The Leaders: 📈 Full-Funnel Mastery: The top dogs aren’t just participating; they’re playing to win at every step of the shopper journey, creating seamless and unforgettable experiences 👑 Content Kings and Queens: These brands tell stories, not just sell products. They rule with rich media, from snazzy brand stores to video libraries that turn browsing into an adventure 🚀 Innovation at Its Finest: Promotions, Amazon Ads, you name it—they’re not just in the game; they’re changing it. These brands keep their eyes on the prize, ensuring they’re always the first name shoppers think of Download the full report here:  https://lnkd.in/eFtHzt8a #commereexcellence #amazonads #ecommerce #digitalcommerce #digitalcommerceglobal #cpgmarketing #cpgbrands

This week has been quite the week for the DCG team. One post won't cover all of the 'new' intelligence that we have brought to light, but we'll try! Firstly, Declan Kearney had the honour of answering the question 'What does true intelligence look like in Digital Commerce US Grocery?' at Groceryshop Vegas. 𝐓𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫𝐬: 👉 Those organisations that are showing 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬 in capabilities across 𝐒𝐄𝐄𝐂 (Strategy - Enablers - Execution - Culture). With over 250,000 data points (on capabilities alone), our data proves the quantifiable financial value of those organisations that 'have' capabilities versus those that don't. The numbers don't lie! 👉 Those organisations that are taking the time to 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 how they actually 𝐬𝐭𝐚𝐧𝐝 𝐯𝐞𝐫𝐬𝐮𝐬 𝐭𝐡𝐞𝐢𝐫 𝐩𝐞𝐞𝐫𝐬. It's such a competitive, dynamic market that it's not about being brilliant at everything - it's about being stronger than your direct category peers, and being deliberate in building capabilities. 𝐓𝐡𝐞 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: US eGrocery is tracking at 6% lower capabilities versus global peers. The team attending GroceryShop (Declan, Gregor Murray and Laura Cullen) took the opportunity to introduce the 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐈𝐧𝐝𝐞𝐱, revealing the leaders in eGrocery in the US. This is a collaborative initiative bringing together data from DCG, Bazaarvoice, Intelligence Node, Salsify and Shopalyst - just the beginning! Credit to the top 5 of Unilever, L'Oréal, Procter & Gamble, Nestlé and Reckitt. Also credit to the following for their excellence in various sub-capabilities (details available at https://lnkd.in/ex2NSQ75): Barilla Group, Bayer, Beiersdorf, The Clorox Company, Danone, Ferrero, General Mills, The Hershey Company, Kellanova, Kenvue, Mars, Mondelēz International, PepsiCo, Sanofi, SC Johnson, Oh yes, and we re-branded and launched a new website - lots of insights, including DCI Index top performers, and the Most-Admired Brands on Amazon, reasons for admiration and recommended actions: www.dcg.ai. We look forward to expanding our benchmarking community - driving new Digital Commerce standards and intelligence. #ecommerce #digitalcommerce #cpg #fmcg #retail #benchmarking #intelligence

If you are travelling to Groceryshop Vegas, don’t miss the opportunity to hear our latest intelligence on what it takes to lead in Digital Commerce. Declan Kearney will be accompanied by Gregor Murray and Laura Cullen. Stop by our Shoreline space for inspiration, insights from our latest benchmarks, and independent conversations about all things digital commerce. We have exciting plans for 2025 and beyond… looking forward to sharing with our growing community. #ecommerce #digitalcommerce #benchmarking #intelligence #cpg #fmcg

Are you a 𝐁2𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨 with 8+ years of experience? Are you passionate about the retail industry, community building and innovation? In less than 3 years, DCG has been recognised as "𝐚 𝐧𝐞𝐰 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐬𝐭𝐚𝐧𝐝𝐚𝐫𝐝". Boasting an unrivalled list of advocates from global brands including Colgate-Palmolive, Diageo, Mars, Nestlé, L'Oréal, Unilever, Barilla Group, Kenvue, Bayer, Kellanova and many, many more, the established community, driven by DCG's team of experts, presents a phenomenal opportunity for the right candidate. We're looking for a dynamic B2B Marketing Manager to lead and execute our well-defined global marketing plan. What you'll do: 👉 Partner closely with the leadership team on execution of an ambitious marketing plan 👉 Drive strategic marketing initiatives 👉 Lead global campaigns across our expanding ecosystem 👉 Collaborate with our global community of brand leaders If you're ready to make an impact and have a track record of success in B2B marketing, we want to hear from you! Apply here: https://lnkd.in/er_xXWwJ #newrole #careermove #b2b #b2bmarketing #digitalcommerce #ecommerce #benchmarking

Participation in our global independent Amazon benchmark, to date, has exceeded expectations. As a result, to allow for the additional number of markets participating, we have 𝐞𝐱𝐭𝐞𝐧𝐝𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐚𝐝𝐥𝐢𝐧𝐞 to 𝐀𝐮𝐠𝐮𝐬𝐭 9𝐭𝐡. 👉 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬: Over 60 global brand manufacturers 👉 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬: Food & Beverages, Alcohol, Petcare, Consumer Health, Nutrition, Cosmetics & Beauty, Chemical Products, Consumer Electronics, Toys & Games, Homeware, Auto Care 👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: Participating markets include the 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐒𝐩𝐚𝐢𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐔𝐀𝐄, 𝐄𝐠𝐲𝐩𝐭, 𝐈𝐧𝐝𝐢𝐚, S𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞, 𝐓𝐮𝐫𝐤𝐞𝐲 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚 This level of participation enables the DCG team to analyse capabilities across geographies and categories, to determine the key capabilities, and partnerships, that are unlocking the most profitable, sustainable growth on Amazon at a local market level. As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to your business, your brand, your market or a reflection on Amazon. The results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:  👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success  👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support  👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption   Participate now, and share with your Amazon teams to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/eV6ZyheG. Participation is 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. All will be revealed early August.   To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email [email protected].   #ecommerce #digitalcommerce #vendormanagement #retailtech #benchmarking #cpg #fmcg #retail

The 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 has demonstrated that getting ‘Vendor Management’ and ‘3rd Party Seller Management’ right are in the top 5 most critical challenges that brands face when selling on Amazon.    To date, we have responses for the following markets, enabling our team to benchmark at a local level: 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐒𝐩𝐚𝐢𝐧, 𝐒𝐰𝐞𝐝𝐞𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐏𝐨𝐥𝐚𝐧𝐝, 𝐒𝐚𝐮𝐝𝐢, 𝐈𝐧𝐝𝐢𝐚, 𝐉𝐚𝐩𝐚𝐧 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚.   As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to your business, your brand, your market or a reflection on Amazon... Most importantly, the results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions. The largest brands in the world leverage DCG's independent benchmark results and insights to drive decisions. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:  👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success  👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support  👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption    Participate now, and share with your Amazon teams to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/e7VFaBdi.   Participation is 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. All will be revealed early August.    To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email [email protected].    #ecommerce #digitalcommerce #vendormanagement #retailtech #benchmarking #cpg #fmcg #retail

The 2024 Global Amazon Benchmark has demonstrated that ‘𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐫𝐢𝐜𝐞-𝐌𝐚𝐭𝐜𝐡𝐢𝐧𝐠’ and '𝐂𝐡𝐚𝐫𝐠𝐞𝐛𝐚𝐜𝐤𝐬' are the two most critical issues that brands face when selling on Amazon. With ✨ 8 𝐝𝐚𝐲𝐬 𝐭𝐨 𝐠𝐨 ✨ for brand participants, we now have peer benchmarking intelligence in the following markets: 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐒𝐩𝐚𝐢𝐧, 𝐒𝐰𝐞𝐝𝐞𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐏𝐨𝐥𝐚𝐧𝐝, 𝐒𝐚𝐮𝐝𝐢, 𝐈𝐧𝐝𝐢𝐚, 𝐉𝐚𝐩𝐚𝐧 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚. In the light of Prime Day concluding last week, consumer brand manufacturers now have the opportunity to understand the gaps in their Amazon operations and incorporate 𝐢𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭𝐥𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐞𝐝 𝐚𝐜𝐭𝐢𝐨𝐧𝐬 to counter these challenges in their 2025 𝐀𝐦𝐚𝐳𝐨𝐧 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠. Aside from consistent insights into recurring trends from 2023, the Amazon benchmark covers over 150 data points, including: 👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success 👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support 👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption All will be revealed early August. Participate now to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/e7VFaBdi. 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here: https://lnkd.in/eHqh5BgT, or email [email protected].

We are 2 weeks in to the 4-week window for global participation in the 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤.   The benchmark results comprise responses from the world’s largest global brand manufacturers across 15+ Amazon markets.   ‘𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐈𝐬𝐬𝐮𝐞𝐬 𝐂𝐚𝐮𝐬𝐞𝐝 𝐛𝐲 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭’ is the predominant challenge faced by most brands on Amazon.    Addressing the challenges of balancing price with quality and customer loyalty, along with the multitude of related variables such as shipping costs, returns, product specific fees and potentially FBA fees, is a monster of a challenge.    The 2024 Global Amazon Benchmark identifies gaps in commercial and strategic processes, specific to Amazon, to deliver an actionable roadmap to optimise to drive profitable growth on Amazon.    With the conclusion of 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲, and the focus now on Amazon 2025 planning, it is timely for your Amazon markets to participate in this year’s benchmark.    To learn from your peers and unlock the full commercial potential of your Amazon strategy, participate here: https://lnkd.in/eV6ZyheG.  Participation is 𝐟𝐫𝐞𝐞 (brand manufacturers only, ideally 3 participants per market). Each participant will receive a 𝐜𝐨𝐦𝐩𝐥𝐢𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐞 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐫𝐞𝐩𝐨𝐫𝐭.    To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email [email protected].   #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcg #retailpricing

In last year's European Amazon benchmark, 𝐥𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 𝐡𝐚𝐥𝐟 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬 (all from global brand manufacturers) were 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐢𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐝 𝐚 3-𝐲𝐞𝐚𝐫 𝐬𝐚𝐥𝐞𝐬 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧. We ask this same question in this year's global benchmark. Within SEEC, one of the key capabilities that we benchmark is the understanding of your organisation’s and market’s Digital Commerce Objectives, Goals, Strategies and Measures. In the past 12 months, those organisations that demonstrate 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐕𝐢𝐬𝐢𝐨𝐧 𝐠𝐫𝐞𝐰 8.8% 𝐟𝐚𝐬𝐭𝐞𝐫 (in revenues) than those that lack clarity. We are excited to see what the 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 (now global) will uncover. All will be revealed early August. Participate now to have your voice heard: https://lnkd.in/e7VFaBdi. Participation is free (brand manufacturers only). Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. To discover more about our 2024 Global Amazon benchmark and our 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email [email protected]. #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcg