Through our partnership with Improvado, we're making marketing data more accessible. Imagine your essential metrics consolidated into one neat package. 📦 That's what our new Cross-Channel Attribution dashboard can do. With our new dashboard, expect great things: • Un-siloed marketing stack • Full performance picture • Better budgeting decisions Learn more about our partnership and its perks here: https://bit.ly/452xMuE
AdRoll, a division of NextRoll
Software Development
San Francisco, CA 7,825 followers
AdRoll is a marketing and advertising platform that helps marketers grow revenue & save time.
About us
AdRoll is a marketing and advertising platform that helps brands grow revenue and save time on one streamlined platform. Make web ads, social ads, and email work together and more effectively run, measure, and optimize your marketing efforts. Powered by industry-leading automation and personalization, the AdRoll platform's machine learning analyzes real-time advertising data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 140,000 brands since 2006. AdRoll is a division of NextRoll, Inc. and is a remote-friendly company headquartered in San Francisco, CA.
- Website
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https://www.adroll.com/
External link for AdRoll, a division of NextRoll
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- digital advertising, programmatic advertising, display advertising, social advertising, multi channel attribution, omni channel marketing, revenue marketing, ecommerce advertising, forex advertising, crypto advertising, hospitality advertising, and marketing attribution
Products
AdRoll
Retargeting Software
AdRoll offers a powerful marketing and advertising platform to grow your business quickly and intelligently while building relationships with customers. Email marketing, AI-driven product recommendations, and cross-channel measurement.
Locations
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Primary
2300 Harrison St.
2nd Floor
San Francisco, CA 94110, US
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1 Burlington Plaza, Burlington Road
Dublin, Leinster 4 IE, IE
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386 Park Ave S
New York, New York 10016, US
Employees at AdRoll, a division of NextRoll
Updates
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#ICYMI: Making sense of your attribution data starts at a high level. What trends do you see? In our latest webinar, we went over auditing your attribution, choosing a model that works for your #marketing strategy, and using your data for better multichannel campaigns. 🎥 It's not too late to catch Building a Strong Attribution Strategy. You can watch on demand here: https://bit.ly/4cWo6oR
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Customer data is essential to targeted #advertising, but third-party cookies are about to be toast. 🍞 Thankfully, you still have ways to personalize #marketing campaigns with zero- and first-party data. In our guide, we dive into how industry leaders are future-proofing important strategies like #retargeting with these options. 👀 Take a look: https://bit.ly/4clU6C1
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There's still time to prepare! We've put together a library of resources to help you navigate a post-#3PC world: 🍪 What cookies really are 💬 How to talk to ad providers about 3PC ♟️ How 3PCs impact #marketing strategy 💡 Preparing for a post-3PC world Our guide can take you from confused to confident: https://bit.ly/3zeYVyy
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What was your favorite cereal as a kid? 🥣 For many of us, the answer draws back to advertisements plastered on Saturday morning cartoons. A famous athlete from our favorite team endorsed it, 🏀 or a colorful mascot told an imaginative story about the cereal’s origins. 🐰 These are examples of branding campaigns. Unlike direct response ads, branding ads don’t require a clear call to action to entice an audience — they sell a unique value proposition and build a long-term relationship with the viewer. Without the clear-cut KPIs direct response campaigns use, what can you expect to get out of brand #marketing? Our latest blog posts details the answer: https://bit.ly/3xR11o2
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How effective is your marketing data management? We partnered with WBR Insights US to survey #retail and ecommerce leaders about their data. Most of them agree: there's room for improvement. Companies are struggling to collect data and turn it into usable customer insights. 📊 This underscores the importance of responsible data management — if you can use your data, you'll be ahead of your competition. You can read more insights in our Data Best Practices in Retail & Ecommerce resource: https://bit.ly/3VP9WhO #marketing #whitepaper
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AdRoll, a division of NextRoll reposted this
𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐓𝐫𝐚𝐯𝐞𝐥 𝐆𝐚𝐦𝐞: 𝐒𝐚𝐥𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐂𝐗 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞 ✈️ Increasing sales and bookings while enhancing customer experience (CX) is a dynamic duo in travel advertising. 🌍✈️ Our latest report with AdRoll, a division of NextRoll surveyed 100 leaders from U.S. and Canadian travel and hospitality organizations, revealing key trends you can't afford to miss. -34% of respondents aim to boost sales and bookings through digital transformation in the next two years. -22% prioritize improving CX as their chief objective. From our LinkedIn survey, 50% of you also identified enhancing CX as your main goal for digital transformation. This focus not only drives revenue growth but also fosters customer loyalty and positive word-of-mouth. In an increasingly competitive market, innovative strategies are essential to attract and retain customers. Dive into our report to discover how top companies are navigating these challenges and winning the race: https://bit.ly/4ehyZmf Ready to transform your approach? How is your company balancing sales growth with customer experience? #TravelIndustry #CX #DigitalTransformation #WBRInsights
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Attribution modeling shows where you've been so you can tell where you're going. 🧭 Choosing an attribution model for your #marketing campaigns is an important decision. Your model will determine which marketing activities are important to your business. Learn more about multi-touch attribution models in our blog post: https://bit.ly/45ZM67D
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UTM parameters can be confusing at first. 😵💫 But when you get in the groove of writing UTMs, they can answer some of marketing’s trickiest #attribution questions: 🚦 Where is my web traffic coming from? 🗺️ How do my different #marketing touchpoints interact with each other? 📺 Which marketing channels should I invest more heavily into? Our guide teaches you how to compose #UTMs and implement them fast: https://bit.ly/3VXThtw
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Get ready to win at The Lead Summit 2024! We can’t wait to connect with #retail and #marketing innovators and learn from the best next week in #NYC. It’s not too late to join us, grab your ticket here: https://bit.ly/441jI39 #TheLead #HeyAdRoll
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