Teads

Advertisers and media companies have been leaning into generative AI tools, such as shoppable advertising. Teads CMO Natalie Bastian shared her insights on the latest trend on CNBC written by Lillian Rizzo: Across the ad industry, the growth of AI is “revolutionizing how brands reach audiences. The integration of AI is driving measurable outcomes, maximizing media effectiveness, and improving return on ad spend across the industry." At Teads, our AI Creative Program showcases how AI can be leveraged to enhance various stages of the creative process, from asset diagnostics to dynamic creative optimization (DCO) at scale. As AI continues to evolve, it will not only determine the best ad placements but also identify the most fruitful media channels, making a big difference for brands navigating the traditional media landscape.” Read more on how AI tools are advancing shoppable advertising on CNBC: https://lnkd.in/gY7su8sh #ai #commerce #shoppableads #augmentedreality #dco

We are thrilled to announce that Teads Japan will be participating in Advertising Week Asia 2024, which kicks off on September 17! Join us on Thursday, September 19, for a panel discussion featuring esteemed guests: Subaru Corporation and 株式会社 サイバーエージェント. We'll be diving into Forester’s digital campaign strategies, with a special focus on how Teads' AI technology influences ad creativity and the impact of AI-driven analysis. Our speakers will share insights from both the brand and agency perspectives, including SUBARU’s experience with Teads' AI analysis services. The session will be moderated by our Sales Manager, Ryuji Sato. This session is designed to explore cutting-edge AI innovations and digital campaign approaches, offering new ideas and insights that can elevate your business. Looking forward to seeing you there! Advertising Week 2024 website: https://lnkd.in/gbmCw4gz

In our latest Talks With Teads episode, Brian O'Kelley, co-founder & CEO Scope3, joins Natalie Bastian, Teads' Global CMO, to explore how data and creativity are reshaping the advertising landscape. Key insights include: • Data-Driven Creativity: Using data to craft personalized messages that resonate with diverse audiences. • AI-Driven Campaigns: Enhancing efficiency and personalization with real-time optimization through AI. • Connected TV (CTV): Combining precise targeting with linear and digital strategies for measurable outcomes. • Creativity in a Privacy-First World: Building consumer trust with transparency and innovation. Tune in to learn how brands can stay ahead in a privacy-first world. > https://hubs.li/Q02N61DG0

We’re thrilled to announce that Nissan Motor Corporation + Teads have been named a finalist for the 2024 AdExchanger Awards! Nissan's "Get Your Own Electrified Superpower" omnichannel campaign has been shortlisted in the Best Data-Driven TV Campaign category, highlighting our innovative integration of premium media, CTV video, Mixed Reality (XR) InRead units, and cross-screen experiences for impactful reach. The winners will be announced live on stage at the AdExchanger Awards Gala, which will take place on Tuesday, September 24th, in New York during Programmatic I/O. https://lnkd.in/eG4p4FQP #CTV #Omichannel #MixedReality #FlashMovie #ProgrammaticIO #AdExchanger #Auto #Automotive

Fanta Expands Brand Presence with CTV Native Omnichannel Campaign in Romania Fanta in partnership with EssenceMediacom and Teads, has launched an omnichannel campaign designed to enhance brand exposure across multiple screens. The campaign strategically places CTV Native Units directly on Smart TV home screens, including brands like LG and Hisense. This enables Fanta to reach a broader audience in the intimate setting of the living room, ensuring the brand's visibility in premium, brand-safe environments. Alongside these CTV placements, Teads’ InRead formats on mobile, desktop, and tablets provided a seamless extension of the campaign, maximizing reach and engagement. Amalia Necula, Senior Digital Account Manager at EssenceMediacom, shares:  “We set out to amplify the presence of the Fanta brand in an innovative way, through premium, well-targeted ads, focusing our marketing mix on InRead and connected TV (CTV) formats for a richer experience offered to the public. We are excited to be one of the first companies to test these new CTV channels and to reach our audience on various devices, in ultra-premium, brand-safe environments". Check out the press release for more insights from the campaign here: https://lnkd.in/dnmD-DeE #fanta #essencemediacom #teads #omnichannel #ctv #casestudy #bestinglassadvertising

The advertising industry is constantly evolving, especially when it comes to measurement. The recent shift beyond traditional metrics like clicks and views has been transforming how brands can engage with their audiences. In the latest episode of IMA’s Real Talk podcast, Steven Sambrooks, Creative Strategy Director at Teads UK, explores the power of emotional connections in advertising, explains how creatives make a difference in driving attention, as well as the role that attention plays in enhancing brand growth. Learn more: https://lnkd.in/ezQsUcYX #Advertising #AdTech #DigitalMarketing #Creative #Attention #Measurement #AdTech

The 2024 Paris Olympics captured global attention like never before! 🌍 🏅 With viewership up 79% to 34.5M, these Games broke records and sparked conversations. Our Teads Media Barometer analyzed data from 3,000+ premium content partners to reveal top insights: • Tokyo vs. Paris: Engagement comparison • Opening Ceremony: More attention than the Closing • Younger audiences: High engagement • Top athletes: Most pageviews • Most enthusiastic viewership nations • Most talked about champions • Emerging sports and defining moments Get the full 2024 Teads Olympics Roundup now! https://hubs.li/Q02MDXh70 #Paris2024 #Olympics #MediaInsights #2024ParisOlympics #Contextual

Teads and Outbrain’s merger signals a major leap in bridging performance marketing with branding excellence. Industry leaders are already highlighting the potential of this alliance to reshape the Open Internet landscape, unlocking new opportunities for both publishers and advertisers. As Jessica Jones Studholme, EVP of Sales and Revenue Operations at BDG, puts it: “With Teads and Outbrain’s client bases complementing each other, it opens up a bigger opportunity for Bustle Digital Group.” Stay tuned for more updates as we approach the next chapter in this exciting journey. Read the news >> https://hubs.li/Q02JJrRW0

Where do viewers engage first when they turn on their TVs? 📺✨ With smart TV home screens dominating the primary point of entry for 38% of audiences, CTV Native ads offer a massive awareness opportunity for brands to make a powerful first impression right in the living room. Why does this matter? The TV home screen has become the new front door for engagement. CTV Native seamlessly integrates high-impact ads directly into smart TV interfaces, enhancing visibility without disrupting the user experience. With premium placements on leading TV OEMs, this is where awareness meets precision—right as viewers turn on their screens. Learn more about leveraging CTV Native Home Screen placements to connect and own the moment across the glass. https://hubs.li/Q02M9vBR0 #CTVNative #SmartTVAdvertising #Omnichannel #Homescreen #Awareness

In a refreshing twist on the typical tech and media interviews, Teads’ Global CMO, Natalie Bastian, recently sat down with TVREV for their “Explain it to a Teenager” series. In the segment, Natalie discussed how Teads revolutionized digital advertising by introducing video in-read ads to premium online publishers like Sports Illustrated and Vogue, offering brands a way to reach consumers through engaging content. She also emphasized the importance of clear messaging in marketing and how it drives success for companies across the globe. Through the eyes of a teenager, Natalie made complex concepts accessible, underscoring the crucial role marketing plays in every business's success. She highlighted Teads' ability to connect global brands with consumers through thousands of premium publishers, utilizing advanced technology to target audiences effectively. Her advice to young people? Dive into marketing early—it's a field that touches every industry and is essential for any business to thrive. Watch the full interview to learn more about how Teads is making waves in the ad tech industry and why marketing is a vital skill for the future. >>> https://hubs.li/Q02LvxXy0