IAB Tech Lab Standards
IAB Tech Lab produces global technical standards and solutions to build and support a healthy and sustainable digital media and advertising industry.
Our key areas of focus are:
- Creating a portfolio of technical standards to balance consumer privacy and addressability through our work related to identity.
- Developing technical standards that are needed to accelerate the ongoing growth of Advanced TV.
- Advancing and producing technical standards to combat ad fraud, supply chain transparency, and enhanced security.
Below you can find a full list of digital advertising standards, initiatives and products mapped to their area of focus.
To learn more about the companies who are adopting and adhering to these standards, view our Specification Adoption Program
IAB Tech Lab Standards
IAB Tech Lab produces global technical standards and solutions to build and support a healthy and sustainable digital media and advertising industry.
Our key areas of focus are:
- Creating a portfolio of technical standards to balance consumer privacy and addressability through our work related to identity.
- Developing technical standards that are needed to accelerate the ongoing growth of Advanced TV.
- Advancing and producing technical standards to combat ad frauf, supply chain transparency, and decurity.
Below you can find a full list of digital ad standards, initiatives and products mapped their area of focus.
To learn more about the companies who are adopting and adhering to these standards, view our Specification Adoption Program
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