Mattel Asia Pacific

Mattel is redefining how it connects with fans across Asia-Pacific through an exciting direct-to-consumer (DTC) strategy. “We see our consumers as fans,” says Paul Faulkner, SVP of Mattel APAC. From Barbie-themed hotels and Hot Wheels live tours to e-commerce platforms, we’re delivering immersive experiences that go beyond toys. Tailoring our approach to local markets, we’re blending entertainment and education, particularly with Fisher-Price, which is trusted by parents for developmental play. “It’s about providing the best possible experience, whether online or in-store,” Faulkner adds. By expanding digital games, creating location-based entertainment, and focusing on educational play, Mattel is building lasting memories with consumers while driving innovation in the toy industry. With regional offerings that combine play with learning, we’re unlocking endless possibilities and shaping the future of purposeful play in Asia-Pacific. Learn more about Mattel’s vision in the article below! #PowerOfPlay #MattelAPAC #Mattel

✨ Celebrating Barbie's 65th Anniversary! ✨   Join us at the "Limitless Possibilities" exhibition at Chongqing World Trade Center from July 17 to October 30, 2024. Spanning five vibrant levels, this immersive experience invites Barbie fans to explore a world of imagination—from a pink-themed space and vibrant disco stage to a sky-high observation deck offering breathtaking views of Chongqing. Celebrate Barbie’s legacy with dreamy installations, exclusive souvenirs, and more. This is a must-visit for anyone inspired by the endless possibilities Barbie continues to unlock. #Barbie65 #LimitlessPossibilities #BarbieExhibition #Mattel #ChongqingWTC #DreamBig #BarbieLegacy

We're thrilled to unveil our new administrative office at the recently expanded MMSB plant in Malaysia! Designed with sustainability and wellbeing at its core, this space has earned the Bronze Award for Most Innovative and Sustainable Office Design at the 2024 HR Experience Awards. 🏆 What sets this office apart? 🌱 An open concept that fosters collaboration, abundant natural light to reduce energy usage, water and energy-efficient processes, and eco-friendly features like recycling bins and food composters. Plus, plant boxes around workstations and a unique Plant Adoption Program for employees to nurture their own greenery! 🌿 A huge thank you to our VP/General Manager Chiau Lee Ching, all HODs, and the entire team for their incredible support and contributions in bringing this vision to life. Dayang Hasimah Abang Musawi, Fairuz Nazam, AAINAA ABDUL RAHIM, Yasmin Alodin, Adibah Amani, Azlina Hussain #Mattel #MattelAPAC #Sustainability #HRExperienceAwards2024 #GreenOffice

Mattel's first-ever pop-up store in Shanghai, China, is transforming the way how we engage with a broader consumer base while showcasing a wider array of products for our brands. Situated on the bustling Nanjing Road (3rd floor, No. 546, Nanjing East Road), the store unites all Mattel brands under one roof, offering fans and collectors an immersive experience with iconic names like Barbie, Hot Wheels, Harry Potter, Minecraft, Pokemon and more. This pioneering store offers a direct engagement space and serves as a one-stop destination for our brands’ fans to join our live streams, enjoy the unique experiences and special offers available at the store.   And thanks to our amazing team who made this happen, from conception to execution, in record time. Their teamwork, creative thinking, and dedication embody the culture we foster at Mattel—where play, innovation, and collaboration drive success.  #MattelAPAC #Mattel #Mattelpopup #MatteliShanghai #NeverTooOldToPlay

As the moon shines its brightest, our teams in the region have come together to celebrate this season of togetherness, gratitude, and joy. With festive office decorations, snowskin mooncake classes, a fruit decoration workshop, and a cosplay party adding a fun twist, these joyful moments were filled with creativity, bonding and laughter, which truly brought the spirit of the Mid-Autumn Festival to our offices.🎨🥮 At Mattel, we believe in the power of play, and this festive celebration across our offices in the region perfectly embodies that. Here’s to cherishing the bonds we share and the moments we create together. Wishing everyone a joyous and memorable Mid-Autumn Festival! 🌝💫 #MidAutumnFestival #MattelAPAC #LifeatMattel #CelebrateTogether #TeamCulture #FestiveFun #PlayAndCommunity #EmployeeEngagement

All aboard for excitement at Thomas Land! 🚂 Since its opening in 1998 as the world’s first Thomas and Friends theme park, Thomas Land Japan has continued to delight fans of all ages. This year, Thomas Land at Fuji-Q Highland has unveiled two thrilling new attractions. "Thomas and the Dancing Party" takes you on a spin around Tidmouth Sheds to upbeat music, while "Thomas' Bubbly Splash" offers a splashy boat ride where you’ll encounter Thomas and friends having fun in the water, with bubbles and slides adding to the adventure! And don’t miss the new Thomas-themed restaurant, complete with party rooms perfect for celebrations and birthdays. #ThomasLand #FujiQHighland #FamilyFun #NewAttractions #ThomasAndFriends

🌱 Grow Here, Thrive Here! 🌱 At Mattel, we see growth as a journey. For the second year running, PTMI’s “Grow Here Week” returned bigger and better, offering our team a week packed with activities that fuel both personal and professional growth! 🚀 From dynamic leadership talks to seminars on mental health and intergenerational collaboration, our team was immersed in learning and inspiration. A two-day professional development expo also connected our employees with top universities, bookstores, and educational experts. We’re proud to see our commitment to a growth mindset in action. By investing in our people, we continue to nurture our most valuable asset—our team. 💪 Rajesh Hurkat, GPHR, SHRM-SCP Harry Syahrial Amalia Hardhani Roy Tandean #Mattel #MattelAPAC #GrowHereWeek #ProfessionalGrowth #PersonalGrowth

This August, while the kids were out on summer break, we turned up the fun at Mattel with two back-to-back Family Days in Shenzhen and Hong Kong! 🎉 At our Shenzhen office, the space was transformed into a toy wonderland where families could immerse themselves in a world of Barbie, Hot Wheels, Fisher-Price, and Mega Bloks! Our team led group activities, bringing out everyone's inner child! 🚗🧸🧩 Over in Hong Kong, our office was buzzing with a carnival vibe—game booths, tasty food stalls, exciting workshops, and a lucky draw that kept everyone on their toes. 🎪🍿🎯 We’re thrilled to have welcomed around 500 participants across both days, creating wonderful memories and strengthening the bonds between our team members and their loved ones. 💕 Thank you to everyone who joined in on the fun! We can't wait to host more of these heartwarming events in the future and continue to make Mattel a place where work feels like play. 🎈 #MattelAPAC #MattelFamilyDay #MattelHK #MattelShenzhen #LifeatMattel #WorkingatMattel

Revving up creativity! 🚗💡  The Mattel ANZ Vehicles & Games Business Unit recently took our offsite to the next level with a day full of idea-sharing, insights, and a thrilling Go Karting experience. The adrenaline rush wasn't just for fun—it was the perfect inspiration as we gear up to launch the next wave of exciting toy cars.  Ready, set, innovate! 🏁  #MattelAPAC #MattelOffsite #MattelTeambuilding #TeamMattel #GoKarting #InnovationInMotion