IAB Hong Kong

📢 IABHK C24: Impact AI - The New Marketing Paradigm | 26 Sep 2024 Are you ready to revolutionize your marketing strategy with AI? Join us at C24 and discover how AI is reshaping the future of marketing! 💡 Highlights: • 1,000+ marketers • 50+ speakers from tech giants & global brands • 10 specialized AI & Digital Marketing Trainers • 20+ exhibitor booths showcasing cutting-edge AI tools • Network with 250+ brands 🗓 26 Sep 2024, 9:30 AM - 6:30 PM HKT 📍 Hong Kong Convention and Exhibition Centre 🎤 Featuring insights from: BytePlus | Carousell Media Group | Crypto.com | Cathay Pacific | DFI Retail Group | foodpanda | Google | HKT | HSBC | Klook | Meta | Microsoft | Netflix | Omnicom Media Group | Prudential plc | Quora | South China Morning Post SCMP | The Trade Desk | Visa | Xiaohongshu | WPP | 9GAG and more! 🏷 Early Bird 30% OFF (ends 31 Aug): IABHK Members: HK$980 (reg. HK$1380) Non-Members: HK$1380 (reg. HK$1980) Don't miss this chance to stay ahead in the AI-driven marketing landscape at this major marketing event of the year! ✏ Register: https://bit.ly/JoinIABC24 Enquiries: [email protected] #IAB #IABHK #C24 #AIMarketing #DigitalTransformation #FutureOfMarketing #AI #Conference #exhibition

📣 IABHK C24 Early Bird Offer Extended to 6 Sep Due to Overwhelming Demand - Tickets Selling Fast! 🎉 Great news! Due to overwhelming demand, we're extending the Early Bird Tickets for C24, the major AI marketing event, until this Friday 6 Sep! This is your last chance to secure your spot and save up to 30%. 👀 We've been thrilled by the incredible response, with many eager to learn from our lineup of heavy-weighted innovators and experts. Get a sneak peek at the exciting panel topics and speakers lined up for C24! Join us now and stay tuned for more updates. 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥Audience: 1000+ C-suites and Marketers in person and more online 🏷 Early Bird Ticket by 6 Sep: IABHK Members: HK$980 each (Door price at HK$1380) Non IABHK Members: HK$1380 each (Door price at HK$1980) 👉 Register now: https://bit.ly/JoinIABC24 📩 Enquiries: [email protected] #IABHK #C24 #ImpactAI #EarlyBird #Discount #HongKong #DigitalFutureTogether #AI #DigitalMarketing

📈 IABHK C24 Adtech Panel: The Future of Retail Media: Leveraging O2O Data for Omnichannel Success   In this panel, industry experts will explore the pivotal role of O2O data in shaping retail media's future and discuss strategies for collecting and leveraging cross-channel data to achieve omnichannel success. Join to learn how to create seamless customer experiences and maximize O2O data potential in the evolving retail media landscape.   Discussion Highlight: 🔐 O2O data collection and application strategies, balancing first-party and third-party data while navigating privacy regulations 🕵️♀️ Leveraging cross-channel insights to drive conversions and create seamless omnichannel journeys 📈 Transforming data into actionable retail media strategies, from supply to demand side   Details: 📅 Date: 26 Sep 2024 (Thu) ⏰ Time: 2:40 PM - 3:20 PM HKT 📍 Venue: Main Stage, N201 🎤 Language: English   🌟Panelists: 🔸Joe Chang, Director, Enterprise Partnership & Solutions, BytePlus 🔸JJ Eastwood, Managing Director, Carousell Media Group 🔸Lyubomir Minkov, Head of Retail Media, DFI Retail Group 🔸Ryan Lai, Chief Executive Officer, foodpanda Hong Kong 🔸Moderator: Ben Chien, Managing Director, Greater China, AnyMind Group ------------------------------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥Audience: 1000+ C-suites and Marketers in person and more online   ✏️Register now: https://bit.ly/JoinIABC24  📩 Enquiry: [email protected]      #IABHK #C24 #DigitalFutureTogether #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing

🚌 Catch C24 on the Road! 🎉 C24 is back on September 26, and we're excited to launch our first-ever C24-branded buses! A big thanks to our media partners, Citybus Limited and Bravo Media. 🏙 Spot our bus cruising on the island side and snap a picture to win a ticket to the event! How to Participate: 👀 Spot the CityBus with the IABHK C24 ad. 📸 Take a picture of the bus. 🤳 Post it on Facebook or LinkedIn and tag @IAB Hong Kong. ⏱ Winners will be selected based on posting time. The first 5 winners will receive C24 tickets, while the next 15 will get IABHK-branded water bottles or cutlery sets. IAB Hong Kong reserves the right to make the final decision in case of any disputes regarding the game or prizes. 💡 IABHK C24 is the major AI marketing event of the year, themed "Impact AI: The New Marketing Paradigm." Join leading industry experts and discover cutting-edge technologies and insights to thrive in today’s evolving landscape. 📆 Date: September 26, 2024 (Thu) ⏰ Time: 9:30 AM - 6:30 PM HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥 Audience: 1,000+ C-suites and marketers in person, plus more online 🏷 Grab Early Bird tickets by August 31: IABHK Members: HK$980 (Door price: HK$1,380) Non-Members: HK$1,380 (Door price: HK$1,980) ✏️ Register now to save 30%: https://bit.ly/JoinIABC24 📩 Enquiries: [email protected] #IABHK #C24 #ImpactAI #AI #Marketing #EarlyBird #Discount #Event #HongKong #Inspiration #Connection #Empowerment #Innovation #Technology #Futureproof #CatchC24 #C24ontheRoad

⏰ Last Call - Secure Your Early Bird Pass at IABHK C24 by 31 Aug! 📢Marketers, the clock is ticking. The early bird window for IABHK C24, the major AI marketing event of the year, is about to close. Don't miss your chance to save big and be at the forefront of the AI marketing revolution. 🚀Themed "Impact AI: The New Marketing Paradigm," this premier event will equip you with the strategies, technologies, and connections to drive unprecedented growth. Hear from industry luminaries, discover cutting-edge technologies, and gain the insights needed to harness AI as your competitive advantage. Don't miss your chance to: ✔️ 10 trainers - Explore the power of AI in your sales and marketing operation  ✔️ Steller lineup of 50+ speakers - Connect with leading AI innovators and industry experts. ✔️ 20+ booths - Discover cutting-edge AI tools and technologies. ✔️ Network with 250+ brands and build lasting connections. ------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, HKCEC Wanchai 👥Audience: 1000+ Marketers in person and more online   🏷 Early bird Pass with 30% discount IABHK Members: HK$980 each (Door price at HK$1380) Non IABHK Members: HK$1380 each (Door price at HK$1980) ✏ Grab your early bird ticket by 31 August: https://bit.ly/JoinIABC24  📩 Enquiry: [email protected]   #IABHK #C24 #DigitalFutureTogether #ImpactAI #AI #Marketing #EarlyBird #Discount #Event #HongKong #Inspiration #Connection #Empowerment #Innovation #Technology #Futureproof

📈 IABHK C24 Content Marketing Panel: Building Customer Loyalty and Growing Your Business Through Community Engagement In today's competitive landscape, building customer loyalty and driving growth requires more than just quality offerings. This panel will explore how community engagement is key to fostering lasting customer relationships and brand loyalty. Expert marketers will share strategies for creating meaningful connections through social media, events, and customer feedback to cultivate a loyal base, drive brand advocacy, and grow the business. Join to learn how an engaged community can become a valuable asset for sustainable success. Discussion Highlights: 🌟 Identify monetization opportunities within the community 📊 Quantifying the costs of building and maintaining the community to determine the potential return on investment 🤝 Strategies for balancing community empowerment with company interests to foster a mutually beneficial relationship   Details: 📅 Date: 26 Sep 2024 (Thu) ⏰ Time: 11:30 AM - 12:10 PM HKT 📍 Venue: Main Stage, N201 🎤 Language: English / Mandarin 🌟Panelists: 🔸Karen Cheng, Head of Social, 9GAG 🔸Frankie Ng, Creative Strategist, Greater China, Meta 🔸Joann Ngai, Head of Marketing Partnerships, South East Asia & Greater China, Netflix 🔸千月, Head of Global Business Solution, Xiaohongshu 🔸Moderator: Charlene Ree, CEO & Founder, EternityX  ------------------------------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥 Audience: 1000+ C-suites and Marketers in person and more online 🏷30% off early bird ticket before 31 August: IABHK Members: HK$980 each (Door price at HK$1380) Non IABHK Members: HK$1380 each (Door price at HK$1980) ✏Register now to get your early bird ticket for a saving of 30% before 31 August: https://bit.ly/JoinIABC24    📩 Enquiry: [email protected]   #IABHK #C24 #DigitalFutureTogether #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing #CustomerLoyalty #CommunityEngagement #BusinessGrowth #Networking

📢 IAB HK 2024 Apprentice Program: Final Seminar and Certificate Presentation Ceremony 🤝 👏 IAB HK is excited to announce the successful completion of our 2024 Apprentice Program! 🎓 The Final Seminar and Certificate Presentation Ceremony took place at the Meta Office, on 23 August 2024. This event featured an engaging Meta Company Tour, insightful discussions from our esteemed panelists, and a presentation of the IAB HK 2024 Apprentice's Certificate. ✨ 💖 A huge thank you to Meta for their warm welcome and engaging environment that made our final certificate ceremony truly special. 👏 Let’s give a round of applause to our outstanding speakers who shared their knowledge on measurement and marketing strategies: 🔶 Zoe Cheng, Commercial Director APAC, Ekimetrics  🔶 Ivan Yuen, Expertise and Innovation Manager, fifty-five   🔶 Joseph Lam, Founder & CEO, Ignite Vision 🔶 Dave Ng, Associate Performance Director, Omnicom Media Group  🔶 Moderator: Queenie Chung, Deputy General Manager, Hong Kong, Vpon Big Data Group ✏ Congratulations to all the 2024 apprentices who have dedicated their time and effort this Summer to begin their journey as digital marketers. Through the valuable insights shared by industry experts, participation in practical internships, and the challenging Self-Learning Challenge, we are confident that you will make significant contributions to the future of digital marketing.💪 🙌 Special thanks to the Measurement Committee (Agnes Chan and Timmy Kwok), Commerce Committee (Jason Wong) and the Career Committee (Ivan Leung, Human Lam, Roni Chik, Chapman Ho and Simon Sha) for their insightful sharing. #IABHK #ApprenticeProgram #Internship #Student #Education #DigitalFutureTogether #DigitalMarketing #Measurement #Agency #AdTech #Brand #Platform

🎉 Welcome Smartly in joining IAB Hong Kong👏 [New Member Introduction] Smartly https://www.smartly.io/ Business Category: Adtech Company Profile: Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best. Target audience: Brands & Agencies looking for media & creative management in 1 platform. Agencies looking to save cost and time on managing marketing campaigns Unique selling proposition & competitive advantages: All-in-One AI-Powered Advertising Platform. Smartly is an advertising technology company with three suites of solutions, built to transform the ad experience: Creative, Intelligence and Media Suite #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #technologycompany #newmember #Smartly

🏆 IAB HK Digital Awards 2024: Most Efficient Use of Budget Campaign 🆕 💡 In today's challenging economic landscape, businesses face tighter budgets and shifting priorities, making resourcefulness more important than ever. That is why we highlight marketing innovation with our NEW category at the IAB HK Digital Awards 2024: Most Efficient Use of Budget Campaign. 💰 💫 This award celebrates the clever creatives and savvy strategists who achieve maximum impact with limited resources. If you've launched a high-performing campaign on a budget under HK$500,000, we want to celebrate YOUR digital brilliance! ✊ --- 🤔 Curious about how to craft a winning entry? Learn more at our exclusive awards briefing session! 💡 📅 3 Sep 2024 (Tue) 🕓 4 - 6 PM 📍 Meta Office @ 47/F, One Taikoo Place, 979 King’s Road, Quarry Bay, HK 🗣️ Cantonese 👉 Register Now: https://lnkd.in/gqryk9bT The session will offer: 1️⃣ Detailed information on award categories, eligibility criteria and the judging process 2️⃣ Expert advice from our esteemed Judging Panel through an engaging Fireside Chat 3️⃣ Introduction of a special offer for first-time submissions 📩 Enquiry: [email protected] #IABHKDigitalAwards #IABHK #Awards2024 #BriefingSession #DigitalMarketing #DigitalFutureTogether #MarketingExcellence #Digital #Brilliance

📈 IABHK C24 Adtech Presentation: The Future of Marketing with Generative AI   As the marketing landscape continues to evolve, the rise of "Generative AI" is poised to revolutionize the future of the industry. This Adtech presentation will explore the transformative potential of AI integration, while emphasizing the importance of a thoughtful approach. Attendees will learn to navigate the hype and harness AI-driven tools to drive innovation, enhance customer experiences, and achieve sustainable growth. Striking the right balance between technological advancement and human ingenuity will unlock the value of "Generative AI" and position businesses for long-term success in the evolving marketing landscape. Speaker: Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group   Details: 📅 Date: 26 Sep 2024 (Thu) ⏰ Time: 2:20 PM - 2:40 PM HKT 📍 Venue: Main Stage, N201 🎤 Language: English ------------------------------------------------------ C24 - Impact AI: The New Marketing Paradigm 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 👥Audience: 1000+ C-suites and Marketers in person and more online   🏷30% off early bird ticket before 31 August: IABHK Members: HK$980 each (Door price at HK$1380) Non IABHK Members: HK$1380 each (Door price at HK$1980) ✏Register now to get your early bird ticket for a saving of 30% before 31 August: https://bit.ly/JoinIABC24  📩 Enquiry: [email protected]      #IABHK #C24 #DigitalFutureTogether #AIMarketing #DigitalTransformation #HongKongEvents #BigData #Innovation #DigitalMarketing #AI #FutureOfMarketing #DigitalPrivacy #AIPredictiveModeling #DataQuality