The essay looks at characteristics that affect consumer behaviour, the types of decisions that co... more The essay looks at characteristics that affect consumer behaviour, the types of decisions that consumers make while making a purchase, the components of the decision-making process, as well as recommendation for marketers
The essay looks at characteristics that affect consumer behaviour, the types of decisions that co... more The essay looks at characteristics that affect consumer behaviour, the types of decisions that consumers make while making a purchase, the components of the decision-making process, as well as recommendation for marketers
Uploads
Papers by Asad Jan