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Connecting citizens and journalists with YouTube Direct
November 17, 2009
(Cross-posted from the
YouTube Blog
)
Every day, people with video cameras are changing the ways we get our news. We see it during
elections
. We see it during
earthquakes
,
fires
and other
natural disasters
. We see it on our
freeways
, in our
schools
and in our
public spaces
. Almost any event that takes place today has a chance of being captured on camera. As YouTube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they can broadcast this footage and bring it to a larger audience.
That's why we created
YouTube Direct
, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users. Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.
Though we built YouTube Direct to help news organizations expand their coverage and connect directly with their audiences, the application is designed to meet any organization's goal of leveraging video content submitted by the community. Businesses can use YouTube Direct to solicit promotional videos, nonprofits can use the application to call out for support videos around social campaigns and politicians can use the platform to ask for user-generated political commercials. The opportunities to use the tool are as broad as the media spectrum itself.
Already, we've seen
ABC News
, the
Huffington Post
,
NPR
,
Politico
, the
San Francisco Chronicle
, the
Washington Post
and
WHDH-TV/WLVI-TV
in Boston using YouTube Direct. We look forward to seeing many more organizations to do the same.
To get started, visit
youtube.com/direct
.
Posted by Steve Grove, YouTube News and Politics
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