This indicates that when users obtain tourism-related information from like-minded sources through their own efforts, it leads them to believe that the content is high quality and the source is credible, thus inspiring a favorable attitude and then generating intention to follow the information when trip planning.
Oct 3, 2023
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Why social media is important in the tourism industry?
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Therefore, this study investigates the antecedents influencing social media users' intentions to follow tourism-related posts (TRPs) when planning their trips.
PurposeMore people share their tourism experiences on social media today than in the past, and as a result, more people follow these posts in their trip ...
May 13, 2024 · Social media is reshaping the travel industry. See how it influences trip planning, decision-making, and customer interaction.
Social media has a significant role in the travel industry. It helps inspire travellers, influence their travel decisions, and promote various travel ...
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This paper aims to analyze the role of travel influencers and their influence on travelers' decisions, in each stage of their customer journey (Pre, During, and ...
Social media has incredible potential to inspire and impact travel plans. In fact, 52% of Facebook users said friends' photos inspired their travel plans. This ...
Social media provides information for travelers on the destination and the touristic enterprises located at such destination and contains the opinions and ...
Oct 17, 2023 · Social media, through the help of GPS, makes it easier for tourists to check-in on time while sharing their experiences on specific destination ...
With its visual formats and personal touches, social media content plays a significant role as travelers figure out where to go and what to do on their trips.