This state-of-the-art review seeks to provide a comprehensive analysis of web personalization research, giving special attention to user-centric aspects, ...
The authors extend prior reviews of web personalization by discussing current areas of interest, research gaps and future directions.
Web personalization is viewed as a subtopic of personalization research and can be described as the process of individualized matching to consumer needs and ...
A systematic review of literature related to the marketing issues of web personalization published in academic journals during the period of 2000 and 2016, ...
Although web personalization has been examined by earlier literature reviews, an updated analysis of recent advances in the field is needed.
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Although web personalization has been examined by earlier literature reviews, an updated analysis of recent advances in the field is needed.
Apr 13, 2016 · Web Personalization : The State of the Art and Future Avenues for Research and Practice ; dc.contributor.author, Karjaluoto, Heikki ; dc.date.
May 14, 2024 · Want to know more about website personalization? Definition, results and best practices: we explain it all!
Web personalization studies are supported by recommendation computer systems and address data collection, analysis, and production of tailored content.
Oct 22, 2024 · This article provides a vast overview on personalization literature with a special focus on e-commerce (eg recommender systems).