Observe that the first ad shown has a steep increase in memory in the first few seconds and the second ad shown does not. Yet both show that increasing exposure time increases memory.
Our results suggest that for exposure times of up to one minute, there is a strong, causal influence of exposure time on ad recognition and recall, with the ...
This work aims to model the basic relationship between ad exposure time and the probability that a viewer will remem- ber an advertisement.
recall and ad recognition. Thus the central focus of this work is to study if and how exposure time affects memory for advertisements. 2. RELATED WORK. Dreze ...
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This work aims to model the basic relationship between ad exposure time and the probability that a viewer will remember an advertisement, and finds that ...
The impact of exposure to ads depends on any prior memory and experiences the viewer has about a brand. First Exposure. New brands can benefit from TV ...
The first seconds of exposure caused a steep increase in the memory for an ad, and further exposure time had a smaller, albeit still increasing impact on ...
The effects of exposure time on memory of display advertisements. In Proceedings of the 12th ACM conference on Electronic commerce, EC. '11, pages 49–58, New ...
Sep 5, 2022 · Being exposed to advertising thus has pronounced effects on the memory and guessing processes underlying source attributions.
Sep 5, 2022 · Being exposed to advertising thus has pronounced effects on the memory and guessing processes underlying source attributions.