Jun 30, 2008 · This paper examines the consequences of country of origin and ethnocentrism in developing and underdeveloped countries. This survey-based study, ...

This paper examines the consequences of country of origin and ethnocentrism in developing and underdeveloped countries. This survey‐based study, with 173 ...

The major purpose of this study is to examine how COO and ethnocentrism evaluations influence Taiwanese and Cambodian respondents' perceptions of price, quality ...

This paper examines the consequences of country of origin and ethnocentrism in developing and underdeveloped countries. This survey-based study, with 173 ...

Dec 1, 2022 · This research examines how consumer ethnocentrism (CET) and product failure type affect consumers' attitudes toward domestic and imported product failures.

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Sep 14, 2020 · The results revealed that consumer ethnocentrism negatively influences attitude towards the foreign brand, country of origin effect positively influences ...

Oct 12, 2022 · The findings show that Pakistani students are more ethnocentric and have a lower intercultural willingness to communicate than Chinese students.

The article aims to define the role of the ethnocentric attitude of purchasers in their integration with offerors through prosumption.

This study aims at identifying the behavioral and neural correlates of Consumer Ethnocentrism in the field of brand preference, using event-related potential ( ...