Jun 15, 2020 · We strive to determine an optimal strategy to manage customer sentiment on social media sites such as Twitter.
The primary goal is to determine an optimal strategy to manage customer sentiment on social media sites such as Twitter. We also aim to identify factors and ...
In recent years, managing customer sentiment—particularly on social media—has become crucial as more customers use social media to seek help from firms.
In recent years, managing customer sentiment—particularly on social media—has become crucial as more customers use social media to seek help from firms.
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Mousavi et al. (2020) explores the factors and external events that can influence the effectiveness of customer care. They focus on the telecom industry and ...
Jun 15, 2020 · The Voice of the Customer: Managing Customer Care in Twitter. Reza Mousavi,a Monica Johar,b Vijay S. Mookerjeec a Information Technology Area ...
Sep 3, 2020 · We strive to determine an optimal strategy to manage digital customer care such as Twitter," said Vijay Mookerjee of the University of Texas at ...
The Voice of the Customer: Managing Customer Care in Twitter. Mousavi, R; Johar, M; Mookerjee, VS. INFORMATION SYSTEMS RESEARCH, 2020; 31 (2): 340. Abstract.
Defining the customer service experience consists of five components: establishing the brand voice, delivering relevant content, optimizing response timing and ...
Voice of the customer (VoC) tools are a powerful category of such offerings designed to help companies make sense of the feedback they regularly receive.