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Jan 31, 2017 · The reference quality effect is an important factor that influences consumer purchasing behavior. To investigate how firms should ...
The reference quality effect is an important factor that influences consumer purchasing behavior. To investigate how firms should incorporate the reference ...
This paper focuses on a supply chain consisting of a supplier and a retailer where the retailer can be an offline store, a pure online store or a ...
Abstract: The reference quality effect is an important factor that influences consumer purchasing behavior. To investigate how firms should incorporate the ...
Jan 31, 2017 · The reference quality effect is an important factor that influences consumer purchasing behavior. To investigate how firms should ...
This paper first constructs a demand function affected by product quality, service quality, reference effect and quality competition.
He, Y.Y., Zhang, J., Gou, Q.L. and Bi, G.B. (2018) Supply Chain Decisions with Reference Quality Effect under the O2O Environment. Annals of Operations ...
Thus, a supply chain under the O2O environment should introduce dynamic reference quality effect to develop a more practical decision framework when setting up ...
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Nov 4, 2022 · The increase of reference effect is conducive to improving the quality of products and services, but it may also lead to higher production costs ...
The increase of reference effect is conducive to improving the quality of products and services, but it may also lead to higher production costs in the case of ...
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