All aforementioned studies show that daily deal promotion can increase the merchants' exposure and attract repeat customers. Compared with the advertising ...

Apr 23, 2014 · Service provider decides whether to do daily deal promotion, and if it does, then decides the discount level. Nature decides Customers decide ...

A high commission rate can facilitate the signalling of the daily deal promotion, and in equilibrium only the high-quality service provider would do daily deal ...

A high commission rate can facilitate the signalling of the daily deal promotion, and in equilibrium only the high-quality service provider would do daily deal ...

A high commission rate can facilitate the signalling of the daily deal promotion, and in equilibrium only the high-quality service provider would do daily deal ...

We find that if the daily deal site adopts a two-part tariff charging scheme, the high-quality service provider can always signal its quality by offering daily ...

Signalling effect of daily deal promotion for a start-up service provider. Zhao, Ming, (2016). Sourcing Contract under Countervailing Incentives. Gan, Xianghua ...

Nov 13, 2012 · A question is that if daily deals can help a merchant to signal its good quality. To answer this question, we present a signaling model, in ...

In this paper, we consider a start-up service provider that decides whether to advertise its service product by offering temporary daily deal promotion.

Signalling effect of daily deal promotion for a start-up service provider ... Positioning through B2B carrier signals: Understanding how service quality is ...