This strategy is known as customer relationship management (CRM). As enterprises pursue CRM strategies, they become aware that the costs and benefits of CRM ...

Request PDF | On Jan 1, 2004, Qingliang Meng and others published Neural Networks Based Integrated Evaluation Method for the Effectiveness of CRM.

Results of simulation of the cost-effectiveness analysis process of building relationships with customers using the neural network model. Customer features.

A new method based on Neural Network is used for integrating decisions between CRM and Enterprise Resource Planning activity production. It has two phases.

The paper presents development of customer relationship management system in e-commerce based on BP neural network. The experiment shows BP is superior to RFCA ...

Sep 4, 2024 · The integration of Customer Relationship Management (CRM) with Artificial Intelligence (AI)- based predictive modeling of degradation behavior ...

This approach implemented in the literature provides a broad array of research regarding measuring the effectiveness of e-business projects (Lee and Morrison, ...

A new method based on Neural Network is used for integrating ... Chen, “Neural Networks Based Integrated. Evaluation Method for the Effectiveness of CRM”,.

Nov 5, 2019 · This study seeks to achieve three main goals with respect to customer-relationship management (CRM): (1) analysis of the relationship ...

This study presents a review of literature on the usage of artificial neural networks (ANNs) architecture contribution method and structural equation ...