Apr 27, 2014 · In multiplicative bidding, the effective bid on a particular search auction is the product of a base bid and bid adjustments that are dependent ...
In multiplicative bidding, the effective bid on a particular search auction is the product of a base bid and bid adjustments that are dependent on features of ...
People also ask
What is bidding in digital advertising?
What is bidding in online work?
How does real time bidding work in advertising?
What is a bidding auction system in relation to digital marketing?
In multiplicative bidding, the effective bid on a particular search auction is the product of a base bid and bid adjustments that are dependent on features of ...
[PDF] Multiplicative bidding in online advertising | Semantic Scholar
www.semanticscholar.org › paper
The study of the multiplicative bidding language adopted by major Internet search companies is initiated, and a foundational optimization problem is ...
In multiplicative bidding, the effective bid on a particular search auction is the product of a base bid and bid adjustments that are dependent on features of ...
A bid multiplier is an AI-driven approach to get the most out of your real-time bidding (RTB) ad spend on contextual and non-contextual ads. Using bid ...
Use bid multipliers to automatically increase or decrease a line item's fixed CPM bid based on different criteria.
In multiplicative bidding, the effective bid on a particular search auction is the product of a base bid and bid adjustments that are dependent on features of ...
In this paper, we initiate the study of the multiplicative bidding language adopted by major Internet search companies. In multiplicative bidding ...
MohammadHossein Bateni, Jon Feldman, Vahab S. Mirrokni, Sam Chiu-wai Wong: Multiplicative Bidding in Online Advertising. CoRR abs/1404.6727 (2014).