Jun 3, 2021 · This research explores the content of marketing communications on the Web in their dialogic and data aspects. Bringing together theories ...
This research explores the content of marketing communications on the Web in their dialogic and data aspects.
Request PDF | On Apr 19, 2021, Teodora Petkova published Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications ...
Feb 27, 2022 · My dissertation is dedicated to semantic technologies and dialogical theory with a view to the theoretical research and practical applications ...
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Apr 19, 2021 · This research explores the content of marketing communications on the Web in their dialogic and data aspects. Bringing together theories ...
In this chapter I present the various aspects of the Semantic Web and, above all, identify it as a key factor for digital marketing communications and the ...
Marketing communications are the means by which a supplier of goods, services, values and/or ideas represents itself to its target.
Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications. Conference Paper. Apr 2021. Teodora ...
2021. doi dblp · Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications · Teodora Petkova · Companion of The Web ...
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“Marketing Communications and the Semantic Web: Theoretical Intersections and Practical Implications.” Companion Proceedings of the Web Conference 2021 ...