The results show that consumer arousal is much higher when the model has a smiling facial expression paired with a direct eye gaze, compared to an averted eye gaze. This effect is much stronger for Chinese consumers than American consumers.
Wang, Q., Wedel, M., Huang, L., & Liu, X. (2018). Effects of model eye gaze direction on consumer visual processing: Evidence from China and America.
Oct 22, 2024 · The results show that consumer arousal is much higher when the model has a smiling facial expression paired with a direct eye gaze, compared to ...
Dec 9, 2024 · Purpose The purpose of this paper aims to investigate the effect of a model's eye gaze direction on the information processing behavior of ...
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Re- search has shown that direct eye gaze captures and retains attention to faces, suggesting its significance in human interaction and visual processing ( ...
Dec 19, 2022 · Gaze direction has a profound effect because it serves as a potent social cue that predicts what another individual finds useful or important ( ...
Eye gaze tracking has been used to study the influence of visual stimuli on consumer behavior and attentional processes. Eye gaze tracking techniques have made ...