Jun 15, 2018 · In this paper we propose \emph{Customer Intelligent Agent (CIA)}, a bidding optimization framework which implements an impression-level bidding ...

CIA unifies the benefits of three parties in the marketing ecosystem without changing the classic expected Cost Per Mille mechanism. Our extensive offline ...

CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search · Hao Liu, Qinyu Cao, +3 authors. Jiming Chen · Published in arXiv.org 15 ...

Apr 25, 2024 · Estimating Individual Advertising Effect in E-Commerce ... CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search.

CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search ... e-commerce platform, Taobao helps advertisers reach billions of search ...

Mar 11, 2019 · In this paper, we propose a unified advertiser demands optimization framework called CIA in the e-commerce sponsored search. CIA formulates ...

CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search. As the largest e-commerce platform, Taobao helps advertisers reach billi ...

Oct 29, 2024 · In this paper, we develop a framework to solve the large-scale sponsored search ad allocation problem, consisting of two main parts.

Apr 25, 2024 · CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search. CoRR abs/1806.05799 (2018). [+][–]. Coauthor network.

CIA-Towards a Unified Marketing Optimization Framework for e-Commerce Sponsored Search. Hao Liu. ,. Qinyu Cao. ,. Xinru Liao. ,. Guang Qiu. ,. Sheng Li. ,.