In this study, we explore trust as a critical mediator of value creation in virtual com- munities and find evidence that supports an evolutionary strategy where ...
Dec 8, 2014 · Our results suggest a continuum of value creation whereby firms extract greater value as they migrate toward the firm-sponsored model. Keywords:.
We test two models of virtual community to help shed light on the answers to these questions. We hypothesize that in customer-initiated virtual communities, ...
TL;DR: In this article, the authors identify social drivers and mediators of online brand community identification in the context of business models development ...
It is found that value can emerge via both models, but that in a firm-sponsored model, a sponsor's efforts are more powerful than MGI and have a positive, ...
A Test of Two Models of Value Creation in Virtual Communities. Year of publication: 2013. Authors: Porter, Constance ; Devaraj, Sarv ; Sun, Daewon.
We test two models of virtual community to help shed light on the answers to these questions. We hypothesize that in customer-initiated virtual communities, ...
... Sun, Daewon · A Test of Two Models of Value Creation in Virtual Communities · Journal of Management Information Systems · Vol. 30 No. 1 2013 pp. 261-292.
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It is found that different kinds of virtual communities appear as complementary tools to favor value co-creation and enhance members' performance.
(2013). A test of two models of value creation in virtual communities. Journal of Management Information Systems, 30(1), 261-292.