Uncover the future of PR with one simple report
The top PR trends
Stay ahead of the curve with our in-depth exploration of the PR landscape in 2024. Gain valuable insights, explore the data, and delve into expert commentary as we decode the top PR trends that will shape the industry in the coming year.
Budget investment for PR in 2024
Start your journey to ROI success by delving into strategic budgeting and forecasting insights. Access up-to-date market commentary to make informed, data-driven decisions about your future investments.
The biggest challenges for the PR industry
Anticipate the major challenges awaiting PR Pros in 2024 and gain tools and tips to overcome them. Read the latest research and insights from PR experts to feel secure that your strategy is prepared for any industry changes.
A sneak peak of the data you’ll find in the study
#1
challenge identified as information overload and standing out
37%
of PR Pros see nurturing partnership as the best budget investment in 2024
36%
of respondents identified AI Content Generation as the top PR trend
31%
view Twitter/X being a must-have platform as a trend to leave behind
Download the report to read the latest industry insights into the shape of PR for the coming year
Discover exciting PR insights shared by industry experts
About Prowly
We help PR Pros save time on everyday tasks, reach more journalists, and report
on brand performance.
For the past 10 years, Prowly has been used by over 7,000 customers from more than 70 countries. Our platform provides access to a media database of more than one million journalists, the easy distribution of press releases, advanced media monitoring, and coverage reporting tools.
Learn moreAbout the survey
Our survey was conducted on a sample of 300 PR practitioners who’ve worked at companies ranging from 1 to 500+ employees (including non-profits, PR agencies, in-house teams and others) and was distributed at the 2023 ICON Conference, the 2023 ICCO event, as a query on the HARO platform and within Prowly and Semrush’ database.