Grammarly for Business
2024 State of Business
Communication
AI’s Potential to Turn Overload Into Impact
This year promises to bring about transformational benefits in the way we communicate and the way we work—for those who seize the opportunity. While some businesses have experimented with generative AI, few have unlocked its full potential. Now is the time for businesses to move toward operational excellence by harnessing the power of AI at scale to improve overall business outcomes through communicating better, not more. We hope this report will inspire and guide you to realize the benefits of effective communication, embrace the possibilities of gen AI, and prepare for the exciting future ahead.
Communication Dominates Work
Every aspect of communication is going up. The volume, the pace, and the channels of communication are on the rise. For professionals, work is becoming synonymous with communication.
People spend almost
their entire workweek (88%)
communicating
19 hours
Workers spend nearly
half of the workweek
on writing tasks
84%
84% of leaders are
communicating in more
channels than ever before
What does this mean for your team?
More Communication
Creates Room for More
Poor Communication
The exponential increase in communication has left the workforce overwhelmed, jeopardizing the quality of communication and quality of life for communicators.
Poor Communication Impacts Most Workers
Increased stress
Lowered productivity
Strained relationships
Missed deadlines
Gen AI Experimentation to Optimization:
Tipping the Scale
This report confirms that, for some, gen AI shows potential to enhance productivity, efficiency, and collaboration. At the same time, it is unleashing new security and privacy challenges and rampant AI fluency gaps. In 2024, businesses will need to move past experimentation to harness the power of gen AI while overcoming the challenges it introduces.
Opportunities
improves the quality
of their work
helps them avoid
miscommunications
professionals one day
a week in productivity
$16.5M
Companies with 1,000 employees can save $16.5M a year in productivity with gen AI
Obstacles
know how to use
AI effectively
their company
was more open to
implementing AI
about gen AI
security
The Path to Better,
Not More
Better communication will not happen passively. Businesses are keen to adopt AI to reap the benefits at scale, but there is one major hurdle: Not everyone is equipped. To move toward operational excellence, business leaders need an enterprise-wide AI strategy that improves overall business outcomes by communicating better, not more.
We hope this report inspires confidence and helps guide leaders to realize the transformational benefits of effective communication, especially in the new world of generative AI.