Privacy Policy

12. YOUR CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you may have rights to the information we collect that identifies, describes, or is reasonably capable of being associated with you (“Personal Information”).

We do not sell dental products or provide services directly to patients. Instead, we receive patient data directly from dental providers in the course of providing our products and services to the dental providers. To the extent you are a dental patient and we received your information from your dental provider, you do not currently have rights under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (“CCPA”). Your dental provider may be required to provide you certain privacy rights under federal and state law. If you would like a copy of your privacy rights under federal and state law, please contact your dental provider directly.

To the extent you are a resident of California who is not a dental patient, you may have the following rights:

Right to Request More Information

You may have the right to request information about how we have processed your Personal Information, including:

• The categories of Personal Information we collected;
• The categories of sources from which we collected that information;
• Our business or commercial purpose for collecting that information;
• The categories of third parties with whom we shared that information; and
• The specific pieces of Personal Information we collected about you.

Right to Delete

You have the right to request that we delete the Personal Information we collected about you. Not all requests to delete can be fulfilled. If we are unable to comply with your request, we will provide a response explaining why your data cannot be deleted.

Right to Correct

You have the right to request that we correct inaccuracies in your Personal Information.

Right to Opt-Out of Sales/Sharing

California residents may have the right to opt-out of “sales” or “sharing” of their Personal Information under the CCPA. CCPA defines a “sale” as disclosing or making Personal Information available to a third-party in exchange for monetary or other valuable consideration. CCPA also defines “sharing” as disclosing or making available Personal Information to a third party for purposes of cross-context behavioral advertising. While we do not disclose Personal Information to third parties in exchange for monetary compensation, we may “sell” or “share” (as defined by the CCPA) Personal Information, such as identifiers and internet and electronic network activity information to third-party ad networks. We do so in order to improve and evaluate our advertising campaigns and better reach customers and prospective customers with more relevant ads and content.

To opt out of the sharing or sale of Personal Information collected through advertising cookies, please click on the “Do Not Sell or Share My Personal Information” Link on the bottom of the website homepage. Please note that submitting an opt out request will only opt you out of disclosures that are considered “sales” or “sharing” under the CCPA, but it will not opt out of other disclosures, such as to our service providers.

You may also opt-out of “sales” and “sharing” of your Personal Information through the use of an opt-out preference signal. If our website detects that your browser or device is transmitting an opt-out preference signal, such as the “global privacy control” or “GPC” signal, we will opt that browser or device out of cookies on our website that result in a “sale” or “sharing” of your Personal Information. Please note, if you come to our website from a different device or a different browser on the same device, you will need to opt out, or use an opt-out preference signal, for that browser and/or device as well.

We do not sell or share sensitive Personal Information, nor do we sell or share any Personal Information about individuals who we know are under sixteen (16) years old. We do not provide your Personal Information to third parties for their direct marketing purposes.

Right to Limit the Use and Disclosure of Sensitive Personal Information

We do not use or disclose sensitive Personal Information for any purpose that would require us to provide you with a right to limit the use of your sensitive Personal Information under the CCPA.

Right to Non-Discrimination

We will not discriminate against you for exercising any of the rights described in this section.

Exercising Your Rights

If you want to exercise any of these rights, please use one of the following methods:

Submit a data privacy request online

Phone: 1-888-530-1066 

Verification

Before we can respond to your request, we must first verify your identity using your Personal Information. If we are unable to verify your identity after a good faith attempt, we may deny the request and, if so, will explain the basis for the denial.

Response Timing and Format

We will endeavor to respond to your request within forty-five (45) days of receipt. If we require more time (up to 90 days total), we will inform you of the reason and extension period in writing. If we cannot respond to your request, either fully or partially, we will also explain our reasons. For data access requests, we will deliver the data in a readily, useable format. Where permitted under the CCPA, we may charge you a reasonable fee to process your request.

Designating an Authorized Agent

You may designate someone to submit requests and act on your behalf (an “Authorized Agent”) using our web form. To do so, you must provide us with written permission to allow your Authorized Agent to act on your behalf.