Accra Brewery PLC

Enjoy like a boss at Afakye 2024! Cape Coast is buzzing with excitement as we gear up for the colorful Fetu Afahye festival on 6th and 7th September 2024! This annual celebration is a time for family reunions, cultural pride, and incredible displays of tradition—from masquerades to boat racing, and of course, the vibrant procession of chiefs and warrior groups.   Accra Brewery PLC is thrilled to once again be part of this iconic celebration. As a responsible corporate citizen, Accra Brewery PLC is using this platform to promote its Smart Drinking Campaign. The campaign encourages all festival-goers to enjoy the festivities responsibly by adhering to the following guidelines: No alcohol for those under 18 years of age Drink in moderation Pacing drinks with water Don’t drink and drive Pregnant women should not drink Let’s make Fetu Afahye 2024 a celebration to remember—safely and responsibly. See you there! #FetuAfahye2024 #SmartDrinking #CapeCoast #ResponsibleCelebration #AccraBrewery #futurewithmorecheers

Accra Brewery PLC recently hosted a successful two-day annual Sales Convention that brought together our Sales & Marketing teams from across Ghana. This event was a platform to align on our strategic objectives for 2024 and chart the course for 2025. A highlight of the convention was the launch of our BEES app, a revolutionary digital shopping platform designed to enhance customer experience and drive sales. Our sales team received comprehensive training on the app, both practical and theoretical, with our global BEES team on hand to provide in-depth explanations and address any queries. This ensured that our team is well-prepared for the app’s rollout, marking a significant step forward in our digital transformation journey. BEES is set to transform the way we do business, offering customers the convenience of browsing and purchasing Accra Brewery products, accessing prices, promotions, and more. With features like a Rewards Programme, Personalized Shopping Recommendations, and Flexible Delivery options, BEES not only facilitates digitization but also aims to boost sales, profitability, and strengthen customer relationships. The convention concluded with a celebratory dinner and Awards night, where we recognized individuals for their exceptional work and dedication. The evening, filled with live entertainment and refreshments, celebrated our collective achievements and reinforced our team spirit under the inspiring theme, " Power of One." We are confident that with the launch of BEES and the unified spirit fostered during this convention, Accra Brewery PLC is poised for even greater success in 2025. #Futurewithmorecheers #SalesExcellence #DigitalTransformation #PowerOfOne #AccraBrewery 

At Accra Brewery PLC, we are proud to celebrate this year's Homowo Festival by empowering our consumers with the "Enjoy Like a Boss: Be a Champion of Moderation" campaign. Between August 23 and August 24, during the Chalewote Festival, we raised our glasses and raised awareness about the importance of responsible drinking. As we honor tradition and community, we are committed to ensuring that everyone enjoys the festivities responsibly, setting the standard for moderation and enjoyment. Cheers to celebrating smart and living well!

Last week, our leadership team from across the Africa Zone came together in South Africa, for our annual Leadership, Performance, and Cheers Conference. Our convention was about embracing the power of leading with “AND”, and how “AND” symbolizes continuous progress through connection and addition. It was an honour to have our Global @ABInBev CEO @MichelDoukeris present our global ambition, alongside our other global leaders @FernandoTennenbaum, @JohnBlood, @DonnaLorenson and @MarcelMarcondes and the Africa Leadership team. We were also privileged to have @LizWiseman speak on the importance of being a leader who multiplies and amplifies the intelligence of their teams to create greater leaders 🚀. A special thank you to everyone who made this event possible and contributed to making it an unforgettable success 🙏 and to all the participants who came from far and wide 🌍, sharing their energy and enthusiasm 💥! The journey ahead is exciting 🚀 #2024AfricaZoneLPC Here’s to a #FutureWithMoreCheers

Accra Brewery PLC (ABL) is proud to announce the rebranding and expansion of its pioneering Retailer Development Programme, now dubbed GRIT, which stands for Growing Retailers Innovatively Together. Originally launched in 2022, this initiative was designed to equip ABL retailers with essential business skills to better manage their finances and support the growth of their businesses. The initial focus of the program was on empowering women retailers by addressing their specific needs through empowerment and education. During the inaugural three-day training, attendees participated in five comprehensive modules that provided them with the relevant business skills needed to increase their sales and revenues. Over the years, the program has evolved, and ABL now extends its training to both female and male retailers. This year, GRIT introduces a new phase with a dual-format approach, offering both in-person and virtual training sessions. This expansion allows ABL to reach a broader audience of retailers, ensuring more individuals can benefit from the program's valuable insights. GRIT represents ABL's ongoing commitment to supporting its valued retailers by providing the tools and knowledge necessary to thrive in today's competitive market. By fostering innovation and growth, ABL aims to empower its retail partners to achieve greater success and sustainability in their businesses. #GRIT#EconomicGrowth#RetailDevelopment#Sustainability#Empowerment 

Accra Brewery PLC is dedicated to brewing excellence and blending tradition with innovation to create the finest beverages for our community. Our commitment to quality goes beyond our products – it extends to the sustainable practices we uphold, the local ingredients we proudly source, and the positive impact we strive to make in our beloved Ghana. In celebration of International Beer Day, we invite you to enjoy our wide range of exceptional brews, crafted with passion and care. Whether you are a fan of our classic lagers, adventurous ales, or refreshing non-alcoholic options, there is something for everyone to enjoy. Commenting, our Country Director, Diaan Kruger, said: "At Accra Brewery, we believe in celebrating the unique flavors and stories of Ghana. Our mission is to bring people together over a shared love of great beer and to support the communities that inspire us every day." Share your favorite Accra Brewery moments with us using #AccraBrewery and #InternationalBeerDay. Cheers to a future filled with more cheers, laughter, and the best brews in Ghana!  

Celebrating the New Look of Eagle Extra Stout: Honoring Ghana’s Heritage and Excellence Accra Brewery PLC (ABL) has unveiled the new look of Eagle Extra Stout in a colorful event in Kumasi. This transformation, featuring a rich, resplendent gold label, is more than just a visual upgrade—it symbolizes the national heritage, wealth, resources, and excellence. By integrating gold into the label, Accra Brewery PLC honors Ghana’s rich cultural heritage and reinforces the premium quality that Eagle Extra Stout represents Vanessa Kavi, Country Marketing Lead, remarked, " Accra Brewery PLC reaffirms its dedication to providing a stout that is the perfect reward for the hardworking people of Ghana. We are confident that this change will further solidify Eagle Stout's position in the market, making it the go-to choice for those seeking a strong, rich, and rewarding full-flavor stout experience." Solomon Ayiah, Legal and Corporate Affairs Lead, added, “Eagles new look reflects our deep respect for our customers and our commitment to delivering a product that is not only of superior quality but also resonates with the pride and identity of our nation.” The event highlighted ABL’s commitment to continuous improvement and attentiveness to their loyal customers' needs and preferences. Accra Brewery PLC has enhanced the visibility of the brand by refining the fonts on the body label, making Eagle Extra Stout more visually appealing and easier to recognize. These changes ensure that Eagle Extra Stout stands out on shelves, catching the eyes of our discerning consumers, who deserve nothing but the best.

Staff of Accra Brewery PLC have participated in the “Homowo clean-up exercise” along Graphic Road. They dedicated their time and effort to cleaning the street, removing litter, and ensuring the area was free of debris. The initiative is part of the annual Homowo festival celebrated by the Ga people of Ghana. It was organized by the Greater Accra Regional Coordinating Council in collaboration with the Ministry of Sanitation and Water Resources, the Ministry of Local Government, the Ministry of Interior, the Ga Traditional Council, and other partners. Plant Manager, Siftan Yiremond, stated: “Our participation underscores Accra Brewery PLC's commitment to community engagement and environmental stewardship. We believe that by taking part in such activities, we not only enhance our surroundings but also foster a sense of unity and shared responsibility among community members. “

Get ready for a sensational taste explosion as Accra Brewery PLC proudly unveils its latest masterpiece: the Brutal Fruit Spiritzer! This exhilarating new addition promises a delectable blend of luscious flavors, perfectly crafted to delight your senses and elevate your drinking experience. With its vibrant taste and refreshing finish, Brutal Fruit Spiritzer is set to become your go-to choice for any occasion. #Futurewithmorecheers

We're more than a beer company—we're a community where innovation and passion thrive. Reimagine with us. link: https://lnkd.in/dUym_rJx #Futurewithmorecheers