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How to Be Black Paperback – October 30, 2012

4.5 4.5 out of 5 stars 1,064 ratings

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“Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over.... Reading this book made me both laugh and weep with poignant recognition.... A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” — Melissa Harris-Perry

The Onion’s Baratunde Thurston shares his 30-plus years of expertise in being black, with helpful essays like “How to Be the Black Friend,” “How to Speak for All Black People,” “How To Celebrate Black History Month,” and more, in this satirical guide to race issues. Audacious, cunning, and razor-sharp, How to Be Black exposes the mass-media’s insidiously racist, monochromatic portrayal of black culture’s richness and variety. Fans of Stuff White People Like, This Week in Blackness, and Ending Racism in About an Hour will be captivated, uplifted, incensed, and inspired by this hilarious and powerful attack on America’s blacklisting of black culture: Baratunde Thurston’s How to Be Black.

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Editorial Reviews

Review

“Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over.... Reading this book made me both laugh and weep with poignant recognition.... A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” — Melissa Harris-Perry

“A hilarious blend of razor-sharp satire and memoir. . . . Using his own story and humor, Thurston demonstrates that the best way to ‘be’ anything is to simply be yourself.” — Publishers Weekly

“Terrific...How to Be Black is an assault on nostalgia--a satirical, biographic attack on the idea that ‘blackness’ or any label should be derived from historical description.” — Fast Company

"Struggling to figure out how to be black in the 21st century? Baratunde Thurston has the perfect guide for you...Fans of Stuff White People Like, This Week in Blackness and other blogs that take satirical shots at racial stereotypes are sure to love How to Be Black." — The Root

“A hilarious look at the complexities of contemporary racial politics and personal identity.” — Booklist

“One of the smartest and funniest books I’ve ever read.” — Christian Lander (via Twitter)

From the Back Cover

  • Have you ever been called "too black" or "not black enough"?
  • Have you ever befriended or worked with a black person?
  • Have you ever heard of black people?

If you answered yes to any of these questions, this book is for you. Raised by a pro-black, Pan-Afrikan single mother during the crack years of 1980s Washington, DC, and educated at Sidwell Friends School and Harvard University, Baratunde Thurston has more than over thirty years' experience being black. Now, through stories of his politically inspired Nigerian name, the heroics of his hippie mother, the murder of his drug-abusing father, and other revelatory black details, he shares with readers of all colors his wisdom and expertise in how to be black. Beyond memoir, this guidebook offers practical advice on everything from "How to Be the Black Friend" to "How to Be the (Next) Black President" to "How to Celebrate Black History Month."

Product details

  • Publisher ‏ : ‎ Harper Paperbacks; First Paperback Edition (October 30, 2012)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0062003224
  • ISBN-13 ‏ : ‎ 978-0062003225
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.31 x 0.61 x 8 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,064 ratings

About the author

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Baratunde Thurston
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Baratunde is a comedian, author and former director of digital for The Onion. His responsibilities included producing the “War For The White House” 2008 election coverage, helping the company adapt its storytelling to new digital platforms such as smartphones and social media, and expanding The Onion’s public voice as well as relationships with the technology community. Baratunde is a best-selling New York Times author of How To Be Black. He regularly engages in “digital performance art” including being @The_Swine_Flu, running a real world campaign for his Foursquare mayorship and “live hate-tweeting” all Twilight movies. He’s been a standup comedian for more than 10 years and is a highly sought-after public speaker addressing topics related to the media, politics, technology and marketing. Also black people. He was named one of the 100 Most Creative People in Business by Fast Company magazine and has worked with the White House Office of Public Engagement as a digital advisor.

Customer reviews

4.5 out of 5 stars
1,064 global ratings

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Customers say

Customers find the book humorous and witty. They describe it as an excellent and important read that doesn't disappoint. Readers appreciate the insightful and relatable content. The writing style is described as well-written and powerful. The pacing is described as serious yet lighthearted, with the author getting serious when necessary. The autobiography aspect is also appreciated, blending biographical details with sanguine observations. Overall, customers find the book interesting and enjoyable.

AI-generated from the text of customer reviews

159 customers mention "Humor"154 positive5 negative

Customers enjoy the humor in the book. They find it entertaining and insightful, providing comic relief for all races. The book offers a humorous perspective on racism and provides comic relief for readers of all races.

"...The book itself is charming and funny and raucous and sincere. It is humorous to the point where you laugh out loud and then people on the bus want..." Read more

"...It was an intelligent read with a lot of depth wrapped in wit, sarcasm and humor...." Read more

"Part autobiography, part irony rolled up into a whole lot of very wise social commentary...." Read more

"...thoughts....part, memoir, part political/cultural essays, part humor. Well written, straight-forward, and poignant and timely...." Read more

119 customers mention "Readability"114 positive5 negative

Customers find the book engaging and entertaining. They say it's an important read that is well worth the time. Readers mention it's a must-read for all, with compelling humor analysis and wonderful stories. Some readers also mention it should be required reading for high school seniors.

"...And, there are the wonderful stories and recommendations...." Read more

"...It is an awesome read and I would recommend it to anyone trying to understand the "r" word and what it means to be "Black" in our time...." Read more

"Part autobiography, part irony rolled up into a whole lot of very wise social commentary...." Read more

"...Well written, straight-forward, and poignant and timely...." Read more

105 customers mention "Insight"105 positive0 negative

Customers find the book insightful and relatable. They appreciate the author's thoughtful suggestions about how black people can shape their lives. The book is described as part personal narrative, part history lesson, and part thought-provoking.

"...It it also serious and sometimes poignant. Mr. Thurston had an amazing mother and life experiences...." Read more

"...I loved this book, highlighted some things and laughed my way through it...." Read more

"...Thurston makes some very insightful observations about the way that people exist and thrive in multiple worlds...." Read more

"If you've ever wondered what a well-adjusted, political astute, educated, happy, comedic Black man would have to say if he wrote a book...this is it!..." Read more

34 customers mention "Writing style"31 positive3 negative

Customers find the book well-written and engaging. They appreciate the author's ability to tackle difficult topics with humor and good-naturedness. The writing style is described as witty, intelligent, and presented in a straightforward manner. Readers also mention that the book is a nice balance between being realistic and humorous.

"...Well written, straight-forward, and poignant and timely...." Read more

"Well written, comprehensive, and very informative. It was also interesting and entertaining, with many helpful suggestions...." Read more

"...But ultimately, this book is funny, it's (for the most part) well written, and worth a buy for its amazing cover alone...." Read more

"...own in a way that is not angry or confrontational, but with a discerning intellect, and presented in a very slice of life way, with a big spoon full..." Read more

17 customers mention "Pacing"14 positive3 negative

Customers appreciate the book's pacing. They find it funny and serious at times, with humor and human statements. The author is described as personable and draws readers in with his humor and personable style.

"...It it also serious and sometimes poignant. Mr. Thurston had an amazing mother and life experiences...." Read more

"...This book was thoughtful and refreshing, humorous and good natured. Highly recommended." Read more

"...Black is a humorous book, and a satirical book, but it is also a very serious book...." Read more

"...issues, racial insensitivity, comedy, wit, humor, just a fantastically personable man really drawing in his audience and making us all feel welcome...." Read more

16 customers mention "Autobiography"16 positive0 negative

Customers enjoy the autobiography. They find it a mix of humor, autobiography, and essay, using details from the author's life throughout. The book fuses biographical notes with sanguine observations and absurdist humor. Readers appreciate the sense of humor and interesting life story. The author is well-educated and bright. They like that the author involved a diverse panel to provide their insights in addition to his own to give the book a well-rounded view.

"Part autobiography, part irony rolled up into a whole lot of very wise social commentary...." Read more

"While this book is timeless, it's prudent that it has dropped in a major election year...." Read more

"Thurston tells a fascinating tale of his upbringing, while bursting a lot of racial preconceptions...." Read more

"...a thoughtful social commentary, using humor and details from the author's life throughout...." Read more

10 customers mention "Interest"7 positive3 negative

Customers find the book interesting. They say the stories are interesting, but the read is disjointed.

"Well written, comprehensive, and very informative. It was also interesting and entertaining, with many helpful suggestions...." Read more

"thought the title was intriguing so I bought it. The book is simply written, either you get it or you don't...." Read more

"There is no 'story' as this is a book of non-fiction. Read it for book club in honor of Black History month. Funny but informative...." Read more

"...Some of the stories are interesting, but the read is disjointed...." Read more

Disappointing update.... although what I've read has been great.
1 out of 5 stars
Disappointing update.... although what I've read has been great.
Update.............. although this book is an excellent read, I now have a problem with the seller. I'm sitting at my dining room table right now trying to read the book, and as you can see by my pictures I've gotten to page 84 which abruptly skips to page 95 because an entire section of the book was ripped out! how can I truly read the book for what it is if there is an entire section missing, not to mention that when I went to see what part of the book was missing, pour the contents it's an entire section that starts between how to be the black friend and how to speak for all black people. This is extremely unacceptable to say that I paid for a book that I can't completely finish. I hope the seller sees this and responds accordingly. after looking forward through out the rest of the book, I found that there are multiple sections and pages that are have been ripped out of the book. This is extremely unacceptable and disappointing! From what I've been able to read I give the actual book five stars but since I can't continue I have to give the seller one star based off of the missing sections....
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Top reviews from the United States

  • Reviewed in the United States on August 10, 2012
    OK, so I didn't know what to expect from the book, but I have been following this guy on Twitter for a while. I didn't know also that he was the "Jack Turner" behind the "Jack & Jill Politics" blog that I followed. (I don't pay attention to all that much, I guess.)

    But this guy's name kept popping up on my Twitter feeds--another guy I follow kept posting about him and recommending him, and then his book kept appearing as well, so I picked it up.

    First off, the book cover is fairly aggressive. It makes it difficult to read in public, because some random white guy sitting on a bus reading a book with six-inch-high bold letters announcing the title "HOW TO BE BLACK" can be a little weird. There are more than a few black Americans who ride the bus with me, and there was no scenario I could work out where I could explain what it was I was doing reading that book. So in an act of brilliant reasoning but perhaps moral cowardice I simply removed the dust jacket and read the book so as not to expose the spine too often.

    The book itself is charming and funny and raucous and sincere. It is humorous to the point where you laugh out loud and then people on the bus want to know what you're reading (which then means you have to tell them "Well, there's this book I'm reading for research on what this all _means_, but you know, I'm not actually reading it seriously, but I'm also not reading it because I am making fun of anybody, and besides, I'm really a nice guy..." Well, you can see why it can be a difficult book to read in public.)

    It it also serious and sometimes poignant. Mr. Thurston had an amazing mother and life experiences. There are so many moments when you are happy for the ways things work out for him--rather ordinary things, really, like planning for a college or figuring out a career--that take unavoidable importance due to the nature of being someone a lot of people just don't expect to have around. It doesn't seem to be something he avoids or something he uses as a badge: it just is, and he deals with it as it is.

    And, there are the wonderful stories and recommendations. For those of you expecting a true guidebook with bullet points, lists, and exit criteria on How to Be Black, he provides them. For the Black Friends Auxiliary, he also gives helpful points. It is funny, it makes you laugh, and then you have to check yourself: Do I act like this around my One Black Friend?

    What a mess we've made in America of race and people and color and skin. It has caused a lot of grief and pain and heartache. But we can still look at directly, think about it, talk about it--and sometimes laugh at the absurdity, even the absurdity of owning a book you're not comfortable reading in public on a bus.
    19 people found this helpful
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  • Reviewed in the United States on February 16, 2012
    First, 5 stars are not enough to rate Baratunde Thurston's "How To Be Black". It was an intelligent read with a lot of depth wrapped in wit, sarcasm and humor. Baratunde narrates his life vividly and there is a laugh on every page.

    Second, this book is one of the best books on the "r" word I have ever read! The topic, though applicable on many levels (still!) today, cannot be discussed honestly and openly on any side because of our collective inability to look within, right wrongs and truly take ownership of the word. People either throw the term around willy nilly at anyone who breathes too hard in their direction (not taking the time to ponder that perhaps the person has asthma) or others refuse to accept what they are and look at their own words, behaviors and/or thoughts (somehow suggesting that "r" doesn't exist anymore and that they are not the problem or at least part of the problem). The way Baratunde (I'm on a first name basis in this review with him now) explains prejudice towards African Americans as well as within the African American community towards each other is done with so much parody and playfulness, how could anyone take offence?

    I loved this book, highlighted some things and laughed my way through it. It is an awesome read and I would recommend it to anyone trying to understand the "r" word and what it means to be "Black" in our time.

    Thanks, Baratunde! You do us ALL proud!

    p.s. If you get the chance to see Baratunde on YouTube or as an MSNBC commentator you won't be disappointed. A sharp, cute, super funny guy!
    6 people found this helpful
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  • Reviewed in the United States on March 5, 2013
    Part autobiography, part irony rolled up into a whole lot of very wise social commentary. Thurston makes some very insightful observations about the way that people exist and thrive in multiple worlds. I suspect that this book holds a lot that is familiar to anyone who is a member of a minority group. That group need not be ethnic or racial in nature. There are in effect, a minimum of two worlds in every interaction between different people. There is the other person's perception of your world and there is your own perception of your world. In this particular book there is an example of how being black is perceived to be by non-blacks, contrasted by how being black is to Thurston. The thoughts, feelings and emotions about what it is to be black to Thurston, are shared by many of us who are black (hence the success of the book). The caveat is that Thurston is describing the experience of what it is like to be black in a white, middle-class, American environment. Underlying this is a theme about how those of us who are "different" are actually ambassadors for those differences; helping to shape, sharpen and maybe even change the perceptions of others. I think the real brilliance of this book is the acknowledgement that these differences in perceptions exist at all. This book was thoughtful and refreshing, humorous and good natured. Highly recommended.
    12 people found this helpful
    Report

Top reviews from other countries

  • An Amazon Revivewer
    5.0 out of 5 stars its a good book
    Reviewed in Canada on April 13, 2023
    really good book, please read!
  • Susanne
    5.0 out of 5 stars A must read
    Reviewed in Germany on April 13, 2015
    I found this book as a recommendation on TED and I devoured it within a few days. The author Baratunde Thurston did a great job talking about this very delicate topic in a humorous way. It makes you want to know more but also makes you wondering, why certain inequity is still so predominant. I totally recommend this book to anybody how is interested in understanding why cultural differences are still such a big deal! I hope there are more people like Baratunde out there who tell their story to make a difference!
  • Edgar
    5.0 out of 5 stars Good read.
    Reviewed in the United Kingdom on August 11, 2013
    It is a great read. The first half is definitely better than the second half. It has the great lesson that Martin Luther King mentioned: Don't let the colour of your skin determine anything you do, don't do, think or say. It does not shy away from the realities of being black but puts an incredibly spin on it and makes it funny. I frankly recommend it to anyone regardless of ethnicity, gender or nationality. The title is misleading, its more a book about how to be yourself, your real self!
  • D. A. Fraser
    5.0 out of 5 stars A Great Read!!
    Reviewed in Canada on October 30, 2013
    As it is patently obvious that far too many BLKs are marginialised in our society, for totally illogical reasons, it is great to read a book which strives to restore the balance. This book does precisely that. Clearly written, well-phrased, and often witty it ought tom be read by a wide range of people, one covering the spectrum of races, but that is probably a forlorn hope as far too many, ensconced as they are in a racial/racist pigeon-hole, are satisfied with the status quo.
  • Naomi
    5.0 out of 5 stars A great book
    Reviewed in the United Kingdom on November 17, 2013
    Thought provoking and funny. When people come round and see it on my shelf, they raise their eyebrows at me and say 'you don't need this book. It sounds dumb', but then I make them read it and they get it. Lots of laughs, and also epiphanies about race/the world, have been caused by this book. Love it.