Post de McCann Canada

Who doesn't love melted cheese?! The Swiss have always known the magic of raclette, and now the cheese is growing in popularity among consumers worldwide. Learn more from expert judge John Jaeggi of the Center for Dairy Research about this new class in the 2024 Contest.

A comprehensive opportunity to immersive yourself is all things vitamin, weight management and sports nutriton. At this ECRM session brands and buyers will come together to discuss category line reviews/planning, sourcing, product innovation and consumer trends. Some breakthru prodyct trends include: magnesium glycinate, berberine, electrolytes/hydration, mushrooms, readytodrink, GLP1 innovation, creatine, powders, gummies, food as medicine & protein. #Vitamins #WeightManagement #SportsNutrition Check out the program details in the post below.

Interesting info graphic from the smart folks at SponsorUnited on the growing non-alcoholic beer #sponsorships market. I never would have guessed that NA specialty brand Athletic Beer is more active than the big boys like The HEINEKEN Company and Anheuser-Busch. The article is linked here https://lnkd.in/ggfx_NKw #sportsmarketing #beerindustry

Unlocking exponential growth with a Fractional CMO: See how our tailored strategies are driving measurable results for our clients. #FractionalCMO #MarketingExcellence

An excellent start to the morning meeting some FEOHull members and hearing their stories of success and resilience. Thanks for hosting and the breakfast Peter Aarosin and April Madden! #peernetwork #peersupport #sharingstories #feo #businessowners #resiliance #overcomingadversity #hrconsultancy #hrsupport #dynamicpeoplesolutions

As if Anheuser-Bush doesn't have enough bad publicity, in today's WSJ comes news that AB has been accused of abusing its Clydesdale horses. Apparently, AB has been bobbing its horses tails for cosmetic reasons. This entails (get it), removing most or all of the bones extending from the horses rear end. Those who are opposed to this practice say that it causes horses lifelong pain, affects their balance, and leaves them unable to brush away flies. I particularly relate to this last one, since I can't imagine how annoying it must be for a horse not to be able to use his tail to swish flies off himself. Although PETA was involved in bringing this complaint to the public, the practice of removing horses tails for cosmetic reasons has been banned in 10 states and in most of Europe because it is considered cruel. As a cat aficionado, I would put this in the same category as declawing. Another practice done by people for their own convenience, but which cripples the cat and affects its ability to engage in cat activities. For its part, AB says that it has stopped the practice of removing the tail bones from its Clydesdales, saying "the safety and well-being of our beloved Clydesdales is our top priority." So why did you do it in the first place? The admission that AB has agreed to end a practice that was harming its Clydesdales comes as the company is trying to bounce back from the Mulvaney debacle. Probably not the best publicity for the company as their share of the U.S. beer market continues to be well below what it was before it got into the culture wars.

Guinness seems to go from strength to strength in the On Premise even here in APAC 🍺 and becoming the sponsor of the Premier League demonstrates the brand's significant growth at a global level. CGA by NIQ OPUS consumer research in key APAC markets, shows high penetration levels and large increases for Guinness brand consumption across Beer drinkers in 2024; Australia: +5pp vs 2023 South Korea: +4pp vs 2023 and No. 4 rank in International Beer brands Japan: No. 2 rank in International Beer brands 2023 New Zealand: No. 6 Rank in International Beer Brands 2023 For work, I recently visited the UK and one of my oldest friends took me to what he described as the "hottest venue in London right now". It turned out to be an Irish Pub called The Devonshire in the centre of London which according to him served "the best pint of Guinness outside London". It was packed... and the only drink being drunk as far as I could see was a Guinness. It wasn't a surprise to learn that Guinness in 2023 was the most popular beer in the UK On Premise and shows the headroom for other markets. The sporting occasion plays a key part in On Premise consumption in both live sports viewing in venues and actual Stadium consumption with a strong product-market fit for beer. Additionally, in times of uncertainty, consumers flock to quality and trusted brands to reduce risk in choice and provide known value. Guinness is capitalising on this through the consistency of their messaging and brand equity built over decades and the sports sponsorship will only cement this position globally. #OnPremise #Beer #Insights #Guinness #CGAbyNIQ #OPUS Tom Graham Samiksha Chopade Jaepil Sohn Kotaro Katayama

Moving North. Between 1974-2020, France lost 441,500ha of vineyards (-37%), half of which in Languedoc-Roussillon (-216,000 ha, -50%). The only winners are in the north of France, Champagne (+55.8%), Burgundy (+43.9%), and Alsace (+41.4%). https://lnkd.in/enbicHyQ

Climate change effect or wine market effect? #vineyards #vine #viticulture #vineyards #viticultura #climatechange #climatchange #clima #climateresilience

Jan 12, 2024 CNN article. This is interesting as ABInBev will be the official beer sponsor of the upcoming Olympics, with a NON-ALCOHOLIC beer; Corona Cero/Zero. This just shows the validity of the non alcoholic sector when a major beer company is willing to pay the high sponsorship fees (amount was not disclosed) and will provide awareness for the Non-Alcoholic sector. This comes on with other major NA brands doing sponsorships with Formula 1 like Heineken 0 & Peroni 0, but this is by far the biggest Non-Alcoholic brand sponsorship and indicative of what major bev/alc companies feel that the NA sector will grow so investing in promotion. Corona Cero/Zero will be the official beer at the 2024 Summer Paris, 2026 Winter Milan, and 2028 Summer Los Angeles games. https://lnkd.in/eQxjJm97