Vincent Mayet

Did you know that 48% of French online stores leverage the power of online social networks by linking to at least one Facebook profile? This underscores the role social media plays in e-commerce strategies, highlighting the importance of omnichannel presence and engagement. #France #OnlineStore #ecommerce #SocialMediaAdvertising #SocialMedia #WebTrends #TechTrends #WebData #Dataprovider #DataNuggets

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Marketers often rely on first-party data for media and attribution strategies, but this approach has its challenges ⚠ : 📊 Complexity and Privacy Costs: Managing a mix of modelled and deterministic data while handling privacy concerns inflates costs and reduces media spend. 📈 Mismatch with Brand Growth: First-party data falls short in reaching new customers, leading to reliance on second-party data and look-alike modelling, which varies in accuracy. 💸 High Overheads: Privacy management and data modeling add significant costs, impacting budget efficiency. 🔗 Sample Bias and De-Duplication: Using multiple data sources creates sample bias and de-duplication issues, leading to inconsistent projections. 📉 Inefficient Media Planning: Prioritizing media with data matches overlooks more effective options like radio. 📊 Synthetic Data as a Solution: Embrace synthetic data populations with Virtual IDs (VIDs) for a comprehensive view, bridging business and media operations seamlessly. 🔗 Discover how synthetic data can optimize your marketing strategies and drive growth - Read the Full Article by Arima's CMO Chris Williams, CM: https://lnkd.in/gVzKj3GR #MarketingStrategy #FirstPartyData #SyntheticData #DataPrivacy #MediaPlanning

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At RepTrak, we constantly track and analyze reputation data. Our consistent data collection process provides an accurate understanding of global reputation trends alongside regional nuances. Our analysis of France's CAC 40 index shows that they have the highest Reputation Score out of 6 major global stock indexes measured in our latest study — 2.7 points higher compared the global average. You can find the key business areas CAC 40 companies should leverage for continued reputational success in our latest one-pager. #CAC40 #StockIndex #Reputation

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More than 50% of the world’s population uses social media 🌎, actively using an average of 7 different social platforms and primarily using social media for brand research 📱 What does this tell us 🧐? 🤳🏽 There is no limit to audience engagement opportunities on social media 🤳🏽 Know how your audience engages and interacts with your content across each platform 🤳🏽 Curate your strategy for each platform audience - the copy/paste method won’t always cut it 🤳🏽 As your audience evolves, so should your strategy https://lnkd.in/fkUADnu #SociaMediaManagement #SocialMediaEngagement #SocialMediaStrategy #SocialMediaData

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These 3 topics had ad industry leaders buzzing at #Cannes Lions this year! *Champagne not included🥂 1. Artificial Intelligence: #AI dominated discussions, showcasing its quickly evolving role in digital marketing. Key players unveiled AI-driven strategies and products, highlighting unique applications and signaling that AI is here to stay in #digitaladvertising. 2. CTV & Measurement: Connected TV was a major focus, with new data solutions and video currencies emerging to optimize #CTV budgets and enhance audience targeting. Discussions around CTV stressed the importance of improving measurement solutions in the channel's #cookieless environment. 3. Sustainability: GARM (WFA) and the Ad Net Zero US Global Media Sustainability Framework set the tone for discussions around carbon emissions in digital ad campaigns. Experts highlighted the need for speedy adoption of greener practices and framed #sustainabiltiy as a win-win initiative. And check out this recap from Ad Age for a deeper dive into everything Cannes. https://lnkd.in/ecfQtECT

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Your digital presence directly influences how other professionals perceive you, so proactively managing your online reputation is a critical part of reputation management these days. Thanks to all the @HEC_Paris Executive MBAs who joined my personal branding webinar yesterday.

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