Mathieu Chapon - SEO🚀

Struggling with ad performance?... Optimize your Meta ads to reach more of your ideal clients and get the best return on investment (ROI). you mean how ! let's Break it Follow up only 3 points clearly ... 1-Target the Right Audience: ↳ Make sure your ads reach the people most likely to be interested in your products or services. Use audience targeting tools to focus on specific demographics, interests, and behaviors. This way, your ads will be seen by those who are most likely to convert into customers. 2-Use Compelling Creatives ↳ Catch your audience’s attention with eye-catching visuals and engaging messages. Use high-quality images or videos and write clear, persuasive text. Highlight the benefits of your product or service and include a strong call to action to encourage clicks. 3-Monitor and Adjust Regularly ↳ Keep an eye on your ad performance and be ready to make changes. Track key metrics like click-through rates CTR , conversions, and cost per click CPC . If something isn’t working, don’t be afraid to tweak your ads. Regular adjustments help you stay on top of trends and improve results over time. Read it twice to make Understand .. Ready to grow? Let's talk! #adstrategist #adsstruggle #facebookadvertising #instagramads #googleadsexpert #businessgrowth #marketingstrategy #adstrategist

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Do you spend time replying to #GoogleReviews ? If you don't you should. For less than $40/mo you can automate the entire process using #Zapier and #ChatGPT The replies are very good if you set it up correctly. In fact, I doubt you can tell the difference between #AI and a human response. Many #restaurants have set this up already. So those reviews and replies you are reading before deciding on where to eat are AI generated. Here's how to set it up. https://lnkd.in/gbizgn94

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𝗦𝗘𝗢 𝗯𝗲 d𝗲𝗮𝗱 𝗯𝘆 2025 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱? 🪦 Seems most likely. - 𝗔𝗜 𝗼𝗻 𝘁𝗵𝗲 𝗥𝗶𝘀𝗲: This one is obvious, Gartner predicts a 25% drop in traditional search traffic by 2026 as users shift to AI alternatives. - 𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗡𝗲𝘄 𝗖𝗿𝗶𝘁𝗲𝗿𝗶𝗮: Currently toying with Gen AI - for search, expect a preference for concise content, impacting top-ranked sites. - 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗳𝗼𝗿 𝗦𝗘𝗥𝗣: AI generated results are replacing top ranked search pages by keywords. - 𝗨𝘀𝗲𝗿𝘀 𝘁𝗲𝗻𝗱 𝘁𝗼 𝘀𝗰𝗿𝗼𝗹𝗹 𝗹𝗲𝘀𝘀 : Bottom page rankings are now getting redundant The RIP tombstone for SEO might take some time. But, these tactics are certainly dead 🚫 𝗗𝗼𝗻𝘁 - Stuff keywords without relevance - Generate tons of programmatic AI content without curation - Write long, 2000+ words verbose posts without visually pleasing layouts  🔍𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 - Intent-based search words. - Relevant context and LSI keywords - Building Topical authority with content clusters - Conversion rate optimization (CRO) - Building the GEO playbook (generative search optimization) - Old school methods of diversifying content with PR On a personal note, this becomes more relevant for B2B deep tech marketing which in itself is not a high search category. And I no longer use Google, Perplexity is my new goto. SEO is evolving into its next gen avatar or AEO (AI engine optimization) 👻 But to the SEO as we know today, Goodbye old friend! 👋 𝗦𝗲𝗻𝗱 👍 𝗹𝗶𝗸𝗲 to agree 👎𝗖𝗼𝗺𝗺𝗲𝗻𝘁 to disagree 🔁𝗥𝗲𝗽𝗼𝘀𝘁 if nuetral PS : AI image from #Ideogram #deeptech #B2BMarketing #TechMarketing

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AI Overviews Explained: Expert Embedding Techniques for SEO Success via @sejournal, @hethr_campbell Are you up to speed on how to maximize the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment. The post AI Overviews Explained: Expert Embedding Techniques for SEO Success appeared first on Search Engine Journal.

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خلينا ننشر ثقافة طريقة كتابة ال case study بشكل مظبوط اكتر ونتعود عليها مع بعض لما كل واحد يجي يكتب case يكتبها بالنظام ده ياما هتكون our last result بس ❤️ ده مثال لما باجي اكتب case study علي English community واكونت ال US Market 📝 ✍🏼 Case Study: B2B Media Buying Strategy 🚥 Client Background : Our client was a B2B company facing revenue challenges. They had been experiencing a decline over several years and needed a fresh approach to boost their performance. 🚨 Challenge : 📌 Revenue decline. 📌 Significant traffic from outside their market. 📌 Low engagement with high cost per click (CPC). 🎯 Solution : 1️⃣ Audience Research and Segmentation: - We meticulously analyzed the client’s audience demographics, hangouts, and preferences. - Identified key segments based on industry, job roles, and interests. 2️⃣ Platform Selection: - Leveraged LinkedIn as the primary platform due to its relevance for B2B audiences. - Explored other channels like industry-specific websites and forums. 3️⃣ Creative Optimization: - Developed visually appealing ad creatives that resonated with the audience. - Tested different ad formats (text, image, video) to find the most effective ones. 4️⃣ A/B Testing and Iteration: - Run A/B tests on ad variations (headline, copy, CTA). - Monitored performance metrics (CTR, CPC, conversions). - Iterated based on data insights. 5️⃣ Landing Page Optimization: - Ensured seamless user experience by optimizing landing pages. - Clear call-to-action (CTA) for lead generation. 🏆 Results : ✅ 1,000 Prospects Connected in 28 Days: - Our strategy led to a significant increase in engagement. - The average CTR for LinkedIn ads doubled. - Cost per click decreased, resulting in better ROI. 🔑 Key Takeaways : 1️⃣ Know Your Audience: - Understand their demographics, preferences, and visual appeal. 2️⃣ Test and Iterate: - Continuously optimize your campaigns based on data. 3️⃣ Platform Selection Matters: - Choose platforms that align with your audience. By implementing this strategic approach, our client achieved remarkable success, surpassing the $1 million revenue mark. Remember, media buying is not just about spending money; it’s about making informed decisions that drive results. I hope you find this case study insightful! If you have any further questions or need additional details, feel free to ask. ده كده مثال كامل لا اكتر ولا اقل ✅ بتبتدي بعنوان ال case دي عن ايه بالظبط؟ ✅ ثم تكتب background عن ال client ده مين بالظبط بدون ذكر اسماء شركة او غيره ✅ ثم اكتب ايه التحدي الموجود دلوقت عنده وجايبك وكان بيدور عليك عشانه ✅ ثم اكتب الحلول اللي انت حطيتها قبل متبدا شغل وحلول اللي اتعملت في نص الشغل الخ ✅ ثم نتايج الحلول اللي اتعملت دي ادت الي ايه في الاخر؟ ✅ ثم ملخص سريع عن ايه المفاتيح اللي تركز عليها كدرس مستفاد من ال case دي ✅ ثم الختام واتمني ان ال case دي تكون مفيدة لشخص ما وتديله الهام في شغله الجاي ولو حد عنده سؤال اضافي ليك خصص وقت بما انك نزلت case اعمل حسابك انك لازم تسمعه وبس كده

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