Charlotte Buchet

France may still be a key player in the on-premise wine scene, but its dominance is slipping—dropping from 40% in 2014 to just 33% in 2023. Is it the mysterious blends? The unpronounceable Chateaux? Or perhaps the belief that French wines are just for connoisseurs? It’s time to overthrow the old guard and spark a wine revolution! 🔥 Enter FRENCH ANARCHY from Broadland Drinks Limited. This isn't your traditional French wine. With bold varietals and rebellious branding, ANARCHY is designed for the modern drinker—those who usually lean toward New World wines but are ready to disrupt their palate. 🍷 Approachable, fruit-forward, and accessible to all, ANARCHY isn’t just shaking up the wine world—it’s also reducing the carbon footprint compared to French wines imported in heavy bottles. 🌍♻️ Ready to break free from tradition? Let’s bring some ANARCHY to your portfolio! Get in touch to find out more. ⚡

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Next webinar: How to pitch your brands effectively to the USA wine buyer Date : 17th June Time : 11:00 am to 12:00 pm PST Topic : How to pitch your brands effectively to the USA wine buyers 60 minutes of presentation where Sid Patel, CEO of Beverage Trade Network and USA Wine, Beer and Spirits. Ratings will moderate a panel with USA Wine Buyers where brands will be able to get answers to their own questions. Please RSVP here and fill in the question you would like to ask the buyer. There will be up to 5 buyers from all over the USA including bottle shop wine buyers to sommeliers. RSVP here.

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Say hello to the newest Master Sommelier 😂: OpenAI’s GPT-4o, flying through the exams and making a scene. Fantastic article by digital dynamo James Evison. With GPT’s ability to seamlessly integrate text, audio, and visual inputs, imagine a future where wine enthusiasts receive personalized tasting notes and educational insights instantly, transforming how we learn about and experience beverages. This isn't just AI evolution; it's a revolutionary shift in how we interact with the world of drinks. https://lnkd.in/eC73Whk7

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Last week we had a blast, as a team! We organized our first in-person workshop in Paris, gathering European Indirect Strategic Sourcing leads. McD France welcomed us at headquarters and we had the opportunity to know each other better, share different experiences relevant to the group, learn from each other roles and responsibilities, and also to spend quality moments, having fun together. A fantastic atmosphere surrounded us these days, and an exceptional energy, that still embrace us, was created within the team. The theme we chose for this workshop was “Creativity”, because best solutions come from thinking out the box, working as a team, and aligning and respecting cultural differences while going in One McDonald’s Way. We had constructive and insightful conversations with our guest speakers (“Discuss, don’t present”): for example about Development future plans in Europe, but also we went on an exciting journey in the Digitalization transformation, with new tools that will optimize our work and time, improve spend visibility, and help us to focus on what can create the greatest impacts in our business. Energy management, a long term concern for our franchisees, has been discussed, and we discover we are better together facing common challenges. And Global Marketing Sourcing talked about how they can best support markets’ specific needs, optimizing resources and learnings. And we also hear from the markets: Italy, Spain and Belgium shared with us their experiences about common challenges and opportunities (“Share and steal”). What a bunch of takeaways we bring with us back home! Now, let’s do the homework, stay connected, and make great things together! Filip De Gussemé Ilaria Leo Nicolas Petuya Ana Lory Luca Sauge Frank Werger Anders Lee Mayte Vinuesa Salazar Nina Hotsmaniuk Sofia Huante Foyo And our guest speakers: Marina Araújo Martin Dworschak Jenny Cheung Ambour Dawson

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