Capucine PIERARD

How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/d-rfsNvF #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/eUn-hnzq #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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Save the Date: Paris Retail Week 2024 On September 17, 2024, Havas Commerce will exclusively reveal its global study on the impact of AI in retail during the opening plenary session of Paris Retail Week. How will AI transform commercial practices? How quickly will these changes take place? What new distribution model could emerge thanks to AI? What new services and behaviors are anticipated by retailers worldwide? Join Arnaud Gallet and his entire team on the morning of September 17th for the opening plenary session of Paris Retail Week.

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How can brands effectively navigate the challenges of the post-cookie landscape? Seedtag Co-CEO and Founder Jorge Poyatos was recently interviewed at our European HQ by Muriel Schtickzelle, Partner at Oliver Wyman, to share his vision of the adtech industry's transformation, explore emerging trends and how privacy-first targeting will be essential for navigating the soon-to-be cookieless era. Watch the full interview: https://lnkd.in/eTuPh4ak #OliverWyman #Seedtag #DigitalAdvertising #AdTech #ContextualAdvertising #PrivacyFirst

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🚀 Exciting Case from Publicis Media France & Utiq They tested a stable identifier for a 3 weeks campaigns and have revealed some fascinating insights: 🔍 Key Findings: - Chrome accounts for 93% of third-party cookies available in the in the campaign. - Even in a fully third-party cookie-compatible environment, only 53% of impressions contain a third-party cookie. - Notably, 19% of Chrome impressions are already without third-party cookies. - 45% of the users of an unnamed probabilistic identifier renewed - 14% of third-party cookies renewed These findings indicate that the stability of the probabilistic identifier is much lower than third-party cookies, leading to reduced scale and precision in targeting. Thanks Jean-Baptiste Rouet & team for sharing these insights! For those interested in the full article, it's available in French and can be found in the comments below. #DigitalAdvertising #AdTech #PublicisMedia #Utiq #cookieless #ThirdPartyCookies

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Decrease ad emissions and increase ad performance with Equativ #Sustainability #Advertising #Programmatic

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The recent announcement of the collaboration between Microsoft Advertising and Criteo is significant. ⁉️The first question came to my mind was: What does it mean for Microsoft to partner with Criteo while they already had PromoteIQ and Xandr in their 3rd Party Ad Tech portfolio? Microsoft’s ad tech portfolio is already robust, with PromoteIQ and Xandr providing substantial capabilities in retail media and programmatic advertising. PromoteIQ, acquired in 2019, focuses on helping retailers monetize their on-site traffic, while Xandr, acquired from AT&T in 2021, brings powerful programmatic ad tech solutions. Adding Criteo to this mix might seem redundant at first glance, but it’s a strategic move that could unify and enhance Microsoft's retail media offerings. 💡I can see that, Microsoft wants to gain market share and grow faster with a profitable portfolio of retailers and advertisers, apprently it isn’t happening as fast as they want. 📍Criteo’s strength lies in its extensive network of 225 retailers and its advanced performance #advertising technology. By potentially acquiring Criteo, Microsoft can integrate these capabilities with PromoteIQ and Xandr to create a seamless, end-to-end retail media platform. ⁉️ But then another question pops up naturally: Is Microsoft going to buy Criteo? Is Criteo aiming to be bought? I could argue for the strategic benefits for both companies. For Microsoft, acquiring Criteo would solidify its dominance in retail media, while for Criteo, the backing of a tech giant would provide significant growth opportunities and access to advanced #AI technologies. I’d recommend this acquisition to happen before 2026, otherwise it would be late for both parties. Criteo’s recent moves also suggest it is open to acquisition. The company has reportedly explored selling itself, and with a valuation of around $2 billion, it is an attractive target for Microsoft. 🔭 Looking ahead what this development mean for CPGs and retail media evolution in Europe and globally? 💡I would argue that this partnership is poised to address one of the biggest challenges for #CPGs in retail media: market fragmentation. By integrating Criteo’s vast network and Microsoft’s advanced technologies, the partnership aims to create a more unified and efficient #retailmedia ecosystem; better targeting, more effective campaigns and higher ROI for brands. The consolidation of retail media capabilities under Microsoft's umbrella will lead to more streamlined processes and spur further innovations in #GenAI and automated ad creative optimization, as hinted by Criteo’s exploration of Microsoft’s AI-powered Retail Media Creative Studio. Mert Damlapinar Stay ahead of the curve. Sources: Microsoft Advertising, AdExchange, James Hercher, Nicolas Jaimes, Criteo, DMnews ecommert® for daily insights on retail media, ecommerce, artificial intelligence and digital shelf for CPGs.

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