Alexandre Guillot

At the Cannes Lions International Festival of Creativity in 2018, at least two of the big multinational holding companies had the same pitch. The Paris-based Publicis Groupe and the Japanese giant Dentsu promised to simplify their balkanized structures and transform themselves into unified platforms for their clients. It was a compelling story. But when you’re dealing with companies in the marketing business, it’s always a bit hard to figure out what’s real and what’s … marketing. Now, six years later, Publicis appears to have delivered on its promise. The company’s stock performance has separated dramatically from its peers since 2020, a shift that reflects its success winning clients and an industry confidence it can keep doing that. Dentsu and the other key companies in the space find themselves chasing the Groupe. https://lnkd.in/epVcsRnF

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Beyond the Job Board: Here's How VW Secretly Recruited Top Talent (with marketing!) The game of recruiting just got an upgrade. In a world where finding the right talent can be a challenge, Volkswagen decided to think outside the box. Volkswagen used a clever marketing campaign to find their perfect hires. Could your business do the same? Could your business do the same? Read on to discover VW's secret recruiting strategy and how you can leverage marketing to find your hidden gems! Marketing isn't just about selling products – it can be a powerful tool for building your dream team. #MarketingRevolution #RecruitmentReinvented #VWCaseStudy #marketing #recruiting #socialmedia #volkswagen #socialmediamarketing #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #connections #community #letsconnect  #branding #marketingagency

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Your digital presence directly influences how other professionals perceive you, so proactively managing your online reputation is a critical part of reputation management these days. Thanks to all the @HEC_Paris Executive MBAs who joined my personal branding webinar yesterday.

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These 3 topics had ad industry leaders buzzing at #Cannes Lions this year! *Champagne not included🥂 1. Artificial Intelligence: #AI dominated discussions, showcasing its quickly evolving role in digital marketing. Key players unveiled AI-driven strategies and products, highlighting unique applications and signaling that AI is here to stay in #digitaladvertising. 2. CTV & Measurement: Connected TV was a major focus, with new data solutions and video currencies emerging to optimize #CTV budgets and enhance audience targeting. Discussions around CTV stressed the importance of improving measurement solutions in the channel's #cookieless environment. 3. Sustainability: GARM (WFA) and the Ad Net Zero US Global Media Sustainability Framework set the tone for discussions around carbon emissions in digital ad campaigns. Experts highlighted the need for speedy adoption of greener practices and framed #sustainabiltiy as a win-win initiative. And check out this recap from Ad Age for a deeper dive into everything Cannes. https://lnkd.in/ecfQtECT

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