The summer of sport has just delivered goals and medals - it has been a massive boost for the drinks and hospitality industry. Sport and the drinks sector go hand-in-hand, in terms of consumption and sponsorship. In this article for The Drinks Business, Eloise Feilden looks at how beer, wines and spirit brands have been able to cash on in the summer of sport. The Olympics Opening Ceremony saw a 35% surge in wine sales The 2024 Euro Championship final saw £10m spent on beer - the most on a Sunday for three years! Meanwhile, France's top football team - PSG has secured a global partnership with Pernod Ricard. The former World Padel Tour was backed by Spanish beer Estrella Damm. Given @Premier Padel has the same owners as PSG, adding a global drinks brand to its roster of sponsors wouldn't be a surprise. #sport #sponsorship #drinkssponsorship #padel #football #tennis #olympics #wine #beer #spirits #PSG
Sweetspot Communications
Services de relations publiques et communication
Limoges, Haute Vienne 324 abonnés
Public relations for the global padel industry - the world's fastest growing sport
À propos
Sweetspot Communications is a dedicated sports PR consultancy. We work across a range of sports including the likes of padel, tennis, golf, football, cricket, athletics and many more. Our founder has a more than 25 years experience working in the sports industry from grassroots to elite sport - including World Cups, Ryder Cups and Wimbledon Championships. Sweetspot Communications provides high performance PR that will help you achieve your goals. We can provide a wide range of support including communications strategy, media relations, social media activity and influencer marketing for: • Players • Coaches • Clubs & venues • Leagues & Tournaments • Equipment manufacturers • Travel companies • Sponsors & investors We can provide communications support for a one-off project or on an ongoing basis. Using our wealth of experience, we can take your business beyond its traditional boundaries and explore opportunities across the travel, lifestyle and business media. To find out more email: [email protected]
- Site web
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www.sweetspotcommunications.co.uk
Lien externe pour Sweetspot Communications
- Secteur
- Services de relations publiques et communication
- Taille de l’entreprise
- 1 employé
- Siège social
- Limoges, Haute Vienne
- Type
- Société indépendante
- Fondée en
- 2023
- Domaines
- public relations, media relations, communications strategy, sports PR, thought leadership, padel, football, golf et sports journalism
Lieux
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Principal
87000 Limoges, Haute Vienne, FR
Employés chez Sweetspot Communications
Nouvelles
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How do you increase the number of padel venues when new venue applications are being hit by red tape and planning? The solution, for a number of operators, is to partner up with existing facilities - with golf clubs and venues being one of the most popular. If golf clubs are not doing it for themselves which according to Alistair D. editor of The Golf Business seems to be the trend, operators are looking at is an option. Smash Padel Game4Padel The Hook Club | The Padel Group and PadelStars UK are just some of the operators with padel courts at golf venues, with Smash Padel and The Hook Club also on hotel. This pathway seems to certainly be working and enabling operators to get projects off the ground. What's your view? Carson Russell Andy Knee Jeevan Gill Michael Gradon Jordan Ingoe Rohit Grewal MRICS Emma Kimber /The Bandeja Ian Colligon Kristopher Ball Christoffer Granfelt Toby Bawden SG Padel PADEL1969 Atte S. PRO Padel Courts PadelMagic UK Gareth Evans Padel Tech Limited PORTICO SPORT UK John Challinor Lee McLaughlan MCIPR #padel #padelcourts #golf #sportsindustry #pr
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Superb achievement. It'll be interesting to compare the coverage of this Curtis Cup victory by GB&I's women with the HOP Rise padel event in London. #golf #padel #mediacoverage
Congratulations to the Great Britain and Ireland team on winning the Curtis Cup today at Sunningdale 🏆 Read more about their historic victory here 👉 https://lnkd.in/eP9c_TZG
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Can you help Pepita Stonor? #padel #survey #women
🎾 🌍 Women and Padel: A Growing Global Community! 🎾 It's incredible to see many more women around the world embracing padel. However there’s still a long way to go. It’s estimated that only 30% of players are women. As we look to build on this exciting growth, we're eager to learn more about your experiences. Your insights can help shape the future of padel and ensure it's a welcoming space for everyone. Whether you're a pro or just starting out, we want to hear from you! 💡 Would you take a few minutes to complete our survey? Your feedback is invaluable as we strive to support and expand this vibrant community. Thank you for being part of the padel movement! Together, we can inspire even more women to participate in this amazing sport! #Padel #WomenInSport #GlobalCommunity #Survey #SportsGrowth #PadelWomen Michele McGrath Emma Kimber /The Bandeja Rowena Samarasinhe Ben Nichols Nicky Horn Yvonne Biggins Tia Norton Aimee Gibson Erin Purtle Mary Pert
Padel Community Survey
https://typeform.com
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Great to have got Jack Binstead into GQ Magazine - and an opportunity to mention England Adaptive Padel and the Inclusive Padel Tour. We use tried and tested methods to work with journalists (not just those we know but those we don't) to secure media opportunities and coverage. This is the hard graft and the true craft of public relations. It's not about us hogging the limelight - it's always about you. #pr #sportspr #pubicrelations #mediarelations
Goal-driven freelance sports PR professional I Head of Media Fair Game I Founder Sweetspot Communications & Auvent PR
Earlier this year I met Jack Binstead - a smart, humourous guy who is passionate about padel. Jack founded the England Adaptive Padel team - for padel players with disabilities - and he has ambitions to have a team that will one day compete at the Paralympics (which topically starts today). Many people in the padel world know Jack, he's incredibly proactive on other social media channels sharing real insights into his world. I met him in Milan earlier this year and he told me of the challenges in pulling together a team to compete on the likes of the Inclusive Padel Tour, and also the challenges of being able to compete on a level playing field at these events in terms of equipment, primarily the wheelchair. Funding for coaching, equipment, travel to compete at as many events he can with coach and team-mate Luke Dolphin is another challenge, because of the limited awareness and publicity of the sport, outside of padel. So, today, it's great to have got Jack in GQ Magazine - along with former Olympic athletes - to talk about the science behind breakfast. The aim is to promote Jack, his ambitions and continue to raise awareness of the challenges faced to get the adaptive padel more attention. #padel #mediarelations #publicrelations #breakfast
The high protein breakfast: key to sporting greatness or worth skipping?
gq-magazine.co.uk
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Sweetspot Communications a republié ceci
European Captain Suzann Pettersen announced her four captain’s picks live on Sky Sports to complete the line up of 12 players who will represent Europe at the 2024 Solheim Cup. After the conclusion of the AIG Women’s Open at St Andrews saw the qualification window end, Pettersen had to make her final decisions on who would join the eight automatic qualifiers. Europe are in search of history and hoping to keep the trophy for the fourth consecutive edition having won in 2019 and 2021, as well as tying in Spain in 2023 to retain the trophy last time out. #TeamEurope | #SolheimCup
PETTERSEN NAMES HER CAPTAIN’S PICKS FOR 2024 EUROPEAN SOLHEIM CUP TEAM - Ladies European Tour
ladieseuropeantour.com
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Sweetspot Communications a republié ceci
Everything you need to know in #SportsBiz today: 1. NBCUniversal scores most-watched opening Premier League weekend on record as six matches average 820k viewers 2. Elevate acquires marketing and hospitality firm Zinc Agency 3. F1 owners Liberty Media to sell 10.65m shares to help fund Dorna Sports acquisition 4. NBCUniversal announces plan to go commercial-free for select NASCAR race broadcasts 5. IPC and YouTube team up for Paris 2024 Paralympics to offer nearly 1,400 hours of live coverage 6. Olympics drives estimated 2.8m new subscribers for Peacock 7. Nielsen study: YouTube becomes first streaming platform to break 10% of total TV viewing 8. New Capgemini tech to bring real-time wind data for America's Cup broadcasts 9. World Rugby and Two Circles expand fan-centric global partnership 10. DAZN secures global rights to Brinx World Downhill Skateboarding Championship 11. Cristiano Ronaldo's new YouTube channel passes 1m subscribers in 90 minutes 12. Angel Reese releases 'Reese's Pieces' apparel collection via endorsement deal with chocolate brand 13. Sodexo Live! becomes Nottingham Forest's official catering partner 14. Dafabet secures on-kit branding deal with South Africa's national cricket teams 15. Nike signs multi-year technical sponsorship deal with FC Como Women Keep your finger on the pulse with all the major stories and news announcements by checking out The Wire - our one-stop shop and super-feed of sports business news 👉 https://lnkd.in/dJKSjMv5
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Tottenham Hotspur Football Club and Celtic Football Club have been named as the best-run football clubs in England and Scotland respectively, in the Fair Game UK Index 2024, published today. Lists are always subjective when you're choosing with no transparency or criteria, but this ranking is based on publicly available data not opinions. Our media relations work on this includes coverage in The Guardian, The Independent, The Daily Mirror, City AM, The Herald, The Daily Record and regional titles. The CEO has this morning been interviewed by Talk Sport. #football #sport #mediarelations
Goal-driven freelance sports PR professional I Head of Media Fair Game I Founder Sweetspot Communications & Auvent PR
The Fair Game Index 2024 has been launched today with football clubs and fans discovering where they rank. The Index, which features Scottish clubs and National League clubs for the first time, has used 226 data points across four pillars to establish which are the best run clubs in football. The no 1 club in English Football is Tottenham Hotspur Football Club. The No 1 club in Scotland - and overall - is Celtic Football Club. The full list of clubs (206 in total) from 11 leagues including The Premier League, EFL (English Football League), where they rank and how the Index was collated can be viewed in the report. There are some interesting findings in the report as well as highlighting well-run clubs such as Norwich City Football Club, Cambridge United Football Club and AFC Wimbledon from outside of the Premier League. In terms of media coverage, as Head of Media for Fair Game UK, the Index has secured coverage in The Guardian, The Independent, City AM, The Daily Mirror, The Daily Record, The Herald and various regional media, with the expectations of more to follow. It has been a real team effort - and not withoutits challenges - to collate the report, to pull together the collatoral and ensure the clubs, fans and media are aware of the Index. Niall Couper Rebecca Harkins Cameron Wyper Rory Stoves Andrew Chalk Nick Elsom Michael Baker Graham Miller Ian Bridge Ruth Miller Stephen Radley Kristian Melson #football #footballindustry #footballclubs #sportsindustry #sportsbusiness #businessofsport #publicrelations #pr #mediarelations
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We have been working with Fair Game UK ahead of the publication of their Fair Game Index, a comprehensive assessment of more than 200 football clubs in England and Scotland. We have assisted in the report and media relations - ensuring the media are primed for the results, which will reveal the best run clubs across the English football pyramid - from the Premier League to the National League North & South as well as the four Scottish divisions. Tomorrow all will be revealed - with national media in England and Scotland interested in the Index. #pr #sportspr #mediarelations #football
⚽ 22.08.24 How will your club rank? #FGIndex24
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If you have an interest in the Padel industry in the UK then this matters. Get involved.
Strategic leader and investor with international experience, success and connections at the highest levels of sport and esports
We need to talk about #padel in the #UK. More. But it's also high time to do more. I've done a few posts in the last few months about my views on #Britishpadel and its relationship with LTA. It's time to do something more about it. WHAT ARE YOU DOING? So even though I am a fairly fresh face to the scene, I want to organise something. I want to organise a series of calls, each focused on specific UK areas of focus and perhaps concern. WHY? My objective is broadly to understand what the scene thinks is working, what is not working, why it's working or not working, what more needs to be done and who should do something about it. WHO SHOULD JOIN? The invitation to each call is open to stakeholders in the UK scene, or even those who think they have relevant expertise or perspectives that could help the UK scene. WHAT ARE TALKING ABOUT HERE? The topics of the separate calls I want to organise are currently: 1. Increasing the Number of #Courts: Looking at Court and Club Building 2. Increasing the #Talent: Looking at Top Talent today and the Pipeline for Tomorrow 3. Increasing the #Participation: Looking at #Amateur Circuits and Tournaments as well as Programs (Kids and Adults) 4. Increasing the #Visibility: Looking at Marketing and Promoting the Sport More Broadly 5. Increasing the #HumanResources: Looking at #Coaches and Coaching Initiatives That is what I am starting with. If anyone feels I am missing any key area or focus, let me know and I will see whether it warrants an extra call or can be incorporated in the agenda of any of the above calls. IS THIS JUST A CHAT OR IS SOMETHING GOING TO HAPPEN? The point is to share view points, align to the extent possible around concerns and priorities, next steps and responsibilities. From there we can, as a scene look at assembling an interest group, or a coalition with objectives, or develop a feedback process into the LTA. I haven't got a prescribed outcome. But I do know a lot of people want to see improvements, they want progress, they want to feed into that and they want meaningful and trackable action. So let's get started. NEXT STEPS If you want to join any or all the calls, please #follow me (as I will launch the separate calls soon with draft agenda points) and #comment below so that I can have you on my radar and #share with others you think might want to participate in one or some of the calls. Thanks