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How to limit churn when increasing the price from a highly discounted subscription offer, with L'EQUIPE x Poool   The context: allowing readers to discover your premium offer, increase engagement and build subscriber numbers through highly discounted packages is a common strategy. But work then needs to be put into retaining these subscribers in the long term.   The solution: a series of actions with clearly defined display conditions to increase loyalty, both in the build up to the planned price change date and following it In practice:  > Newsletter pop-up > Suggest mobile app download > Announce which content is soon to be released > Invite readers to join the WhatsApp channel > Warn churning users that they soon won't have access to subscriber-only content Find the full article on The Audiencers: https://lnkd.in/eWEHmBbR Interested in doing something similar? Chat to one of our expert team: https://lnkd.in/ebyYYDkf

The popularity of freemium models, whereby content is split into free vs paid (blocked by a paywall), is clear in Europe, whilst the US has classically favored metered or hard models. But what's emerging this year is a freemium base, with dynamicity on top.    Specifically, the experience a reader gets on paid-for content depends on their profile and context, such as their level of engagement, source of traffic, etc.   Canada's Les coops de l'information, who has gone through an incredible digital transformation journey since 2020, is doing exactly that with our solution.   "Our strategy is to divide traffic into 3 groups based on the content type, the user profile and acquisition channel. This allows us to target audiences with very adapted strategies that aim to increase engagement and frustrate them just the right amount to convert them to something that’s more valuable to our business, such as a newsletter subscriber, registered member or paying subscriber." We spoke to Marc Gendron on a webinar with FIPP - Connecting Global Media about their strategy and how they've managed to develop a solid digital reader revenue model as a legacy publication. Summary available on FIPP: https://lnkd.in/dPwKzSBa

What a great afternoon we had last Thursday at The Audiencers' workshop, in collaboration with Aptitude Software at the In Digital offices! Focusing on retention-minded acquisition, we worked through 4 key steps in the journey to high retention rates, presenting examples from L'EQUIPE and workshopping each step in small groups to dive into the details of the challenges faced by attendees. The goal: for everyone to leave with solutions to their challenges! Each attendee will get access to the slides shared and notes from our round-table leads, including links to documentation to answer the questions shared throughout the event 💪 Not to mention valuable connections to others working on retention in the industry! Thank you to all who came and for your energy shared throughout the day! We'll definitely be back for more workshops soon! Charlotte Parker Oliver Norman Ludivine Paquet Marion Wyss Madeleine White Romain Lhote Ross Taylor Brooks Jaana Tsitskina

The Audiencers' Festival, this Friday!! Speakers coming from 🇬🇧 🇫🇷 🇪🇸 🇨🇦 🇧🇷 🇳🇴 🇩🇪 Lots of 📈 🗣️ 💬 But also plenty of 🎸🎷 🎶 🍷 🧀 🕺 We can't wait! Jim Scutt Julia Hinds Ismael Nafría Mitjans Oliver Norman Flávio Moreira Eliz Mizon Donika Lilova Marc Gendron Marion Wyss Jay M'Bei William Whittington Peter Jackson Birger Soiland Adèle Bacos Romain Lhote Lisa Stevens Ludivine Paquet Madeleine White Arc XP Actito Norkon code.store

The Audiencers' Festival London is back for round ✌ this June 21st Bringing together publishing professionals to make better decisions when it comes to engaging, converting and retaining their audiences. And do we have a fire line up prepared for you, with speakers from Spain, France, Germany, Norway and of course the UK, providing a variety of perspectives, inspiring use cases and practical support in your reader revenue model. Oh and some live music to celebrate France's fête de la musique held annually on this day! > Full agenda and registration here: https://lnkd.in/eWBJi26v Special thank you to our partners for bringing impressive client case studies to the event and helping to make the day possible! Arc XP Norkon code.store Actito See you there 🕺

We're excited to announce that the leading French sports publisher, L'EQUIPE, has chosen Poool to help better engage and retain their subscribers! > The tools: our intuitive product, Engage, will allow the L'Équipe team to build targeted engagement and retention journeys with deep granularity, including on-site onboarding and churn prevention modules > The expertise: Ludivine, Marion and Max have already spent a day workshopping with Head of Marketing, Romain Lhote, and the team to define the first use cases, sharing best practices and benchmarks from work with other publishers on the market > The inspiration: quarterly benchmark reports, client-exclusive articles on The Audiencers and guaranteed tickets to our Festivals has helped to convince the team of the value Poool will offer Thanks Romain and team for your confidence in our work, looking forward to continuing to support you in your engagement and retention strategies!

We're excited to share the latest updates available on your Dashboard, with features aimed at improving and simplifying your experience ✨ > Be autonomous with Engage - publish overlay elements directly from your Dashboard > See exactly what your readers will see - preview has been given a refresh with a brand new browser extension > Better control how your widgets are displayed - an enriched design editor More info in our blog post: https://lnkd.in/eQccCefW

A technology can't work without 2 things: 1) Partners to use the product in their daily role, putting it to use to achieve their business goals 2) Other solutions that solve complementary business goals, to integrate and collaborate with And this is exactly what we've been celebrating over the past 2 days, with our valued publishing partners and the incredible Viafoura team, a company doing amazing community-building things! Of course, when in Paris, the two events involved wine, cheese, coffee and croissants... 🍷🧀 🥐 Last night, a drinks and dinner event with a beautiful sunset (the drinks were so good that we didn't even remember to take photos 😅 ) This morning, a breakfast workshop focusing on retention best practices (no wine here of course!) If you're a Poool client and didn't make the event, drop your account manager a message to access the slides.

Registration has now become the cornerstone for B2B agricultural press group, Réussir's, subscription model, implemented with Poool "As soon as readers are logged, engagement increases significantly, and we gain an increasingly detailed customer knowledge base, enabling us to gradually qualify and target registered members, moving them towards subscribing, and push personalized upsell offers to our loyal, long-standing subscribers. For example… > We see a drastic drop in bounce rate, from 70% for anonymous readers, to 15% when the person is known and logged > Session durations rise from 1.20 minutes (unlogged) to 7.61 minutes for logged-in users > In terms of page views, 1.4 PVs/session for anonymous users, and 5.6 PV/session for our members It's easy to see the value of registration!... and the increasingly detailed customer knowledge base enables us to push personalized subscription and upsell offers, meaning we're capturing more and more subscribers!" Thibaut De Jaegher and Yoni Benaim share the successful conversion strategy implemented with Poool on Groupe Réussir - L'information de l'Agriculture et de l'Alimentaire https://lnkd.in/e33AtDgc

This Friday it's The Audiencers' Festival Toronto, and the line up is 🔥 Covering everything from bridge roles, registration, audience research and LTV, with experts from The Globe and Mail, Postmedia Network Inc., DallasNews Corporation & CBC, it really isn't one to be missed! You'll not only hear from the leading names of the industry, you'll also be able to discuss strategies and challenges with a room full of audience development professionals, something you really can't do everyday. oh and fun fact, The Rolling Stones have also performed on this stage... talk about a Festival! Find the full agenda and registration here: https://lnkd.in/dchKcHmj