[3/3] How will AI improve CTV? In our final video with VideoWeek, Philip Raby explains the efficiency gains AI will provide CTV players when using audience data for monetisation: "Being able to very quickly, automatically, with AI build an audience segment and activate against that audience segment ... AI will take specific use case and execute it in under a day." #CTV #Broadcast #Monetisation #AI
À propos
mediarithmics is the holistic Customer Data Platform that helps enterprise players revolutionise growth by re-architecting consumer engagement at scale. We power real-time marketing personalisation, cookieless audience monetisation and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetisation, product and data teams to action insights to create more compelling customer experiences. Since 2013, mediarithmics has partnered with some of Europe's most forward-thinking businesses, including Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+ and many more. In 2023 we acquired Easyence to strengthen our ability to connect retail and media and improve revenue performance for clients.
- Site web
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http://www.mediarithmics.io
Lien externe pour mediarithmics
- Secteur
- Développement de logiciels
- Taille de l’entreprise
- 51-200 employés
- Siège social
- Paris, Île-de-France
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Domaines
- Data Marketing, DMP, Marketing Automation, DCO, artificial intelligence, Adtech , CDP, Software, SaaS, Data, Machine Learning, Martech et Data Alliance
Lieux
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Principal
3, Rue d'édimbourg
75008 Paris, Île-de-France, FR
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13, Rue Sainte-Ursule
31000 Toulouse, Occitanie, FR
Employés chez mediarithmics
Nouvelles
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Join Channel 4 and mediarithmics in conversation as we discuss how media companies can unlock more value from their data across the entire business. Devin Parmar and Nathan Knight, MarTech Lead at Channel 4, will cover topics such as: 🏗️ Why and how to prove the incremental value of data on your internal metrics 🔐 The data use cases Channel 4 has unlocked across the broadcaster 🫧 How Data Clean Rooms can be used for much more than advertising Sign up via this link 🔗 https://lnkd.in/eSmWTur2 #CustomerDataPlatform #Broadcast #VOD #CTV #Streaming #Publishers #Marketing #Monetisation #DataCleanRooms David Peltz (he/him) Philip Raby Jean-Vincent Chardon Marie Guimbert Bastien Faletto Christine Tartanson Gilles Chetelat Gilles Guillou
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[2/3] Why Measurement is the no.1 opportunity for Broadcasters and VOD players 🧮 Hear why Philip Raby thinks that creating a private garden should be top of the agenda for streaming platforms, as they seek to catch the competition of Meta and Google. #VOD #Broadcast #CTV #measurement #attribution #CustomerDataPlatform VideoWeek | Jean-Vincent Chardon | Gilles Chetelat | Gilles Guillou | Devin Parmar | Christine Tartanson | Bastien Faletto
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[1/3] What are the top data challenges in CTV today? 🎬 🎤 Philip Raby took the mic at VideoWeek's TV Rise earlier this month to explain how scale and addressability of data can pose a challenge for CTV and broadcast players seeking to grow ad revenues. Watch the full clip below ⤵️ #CTV #Broadcast #1stPartyData #CustomerDataPlatform Jean-Vincent Chardon Devin Parmar Gilles Chetelat Gilles Guillou Christine Tartanson Marie Guimbert Bastien Faletto David Peltz (he/him) François KHOURY, PMP Kim Coget Paul-Loup Mathy
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🛒 How La Redoute optimised its E-Merchandising strategy with mediarithmics La Redoute, a leading French retailer, turned to mediarithmics to overcome challenges in product decisioning on its E-commerce site. By leveraging our E-merchandising solution, they were able to: ✅ Identify top-performing products quickly and easily ✅ Gain deeper insights with drill-down analysis and visual dashboards ✅ Streamline workflows for faster, data-driven decisions Curious about the impact? Download the full case study to learn how La Redoute enhanced their operational efficiency and transformed their e-merchandising strategy. 👇 🔗 Access the case study >>> https://lnkd.in/esJTtv3C #ecommerce #datadriven #casestudy #merchandising #customerdata #productperformance Maëva Devred | Christine Tartanson | Paul-Loup Mathy | Marie Guimbert | Gilles Chetelat | Gilles Guillou | Bastien Faletto | Philip Raby
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“If you think about the walled gardens, like Meta, Amazon or Google, these businesses are strong because of their data assets; that is exactly the same for retailers. “With data an integral part of a retail media proposition, investment in a core data strategy, including building one’s own private garden, should be within every retailer’s strategy.” Great to have the chance for Jean-Vincent Chardon, VP Sales Northern Europe at mediarithmics share his insights at Retail Media X’s Exec Briefing. #retailmedia #walledgardens #digitalmedia
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We're excited to have Philip Raby representing mediarithmics as a panellist at Retail Media X's sold-out "Executive Brief" event later today! 🎤✨ He’ll be sharing insights on how retailers can build high-value Media Networks that deliver results. Phil will also be co-hosting the roundtables to dive deeper into what retailers are developing to meet evolving advertiser demands. Looking forward to some great conversations ! 🔗💡 #RetailMedia #RMN #RetailInnovation Jean-Vincent Chardon | David Peltz (he/him) | Devin Parmar | InternetRetailing
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Join us and Channel 4 as we discuss how Broadcasters and Publishers can unlock new use cases for their audience data to drive revenue across the business. This 45-min webinar will cover: 🔑 Key 1st party data use cases across acquisition, engagement, subscriptions, content and media 4️⃣ A Q&A with Nathan Knight, Marketing Technology Lead at Channel 4, to learn how this Broadcasting trailblazer is getting more out of its data. When? 5th November, 2.30pm GMT How? Sign up to reserve your spot. Only 100 seats available. Link in the comments below. Host: Devin Parmar Philip Raby | Gilles Guillou | Jean-Vincent Chardon | Gilles Chetelat | Christine Tartanson | Bastien Faletto | Marie Guimbert | Vincent Costiou | Paul-Loup Mathy | Wesley Travers #1stPartyData #CDP #Monetisation #Marketing #Broadcast #VOD #CTV #Publishing
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How can your audience data drive business objectives other than just media monetisation? 📈 Broadcasters and VOD players often have multiple data technologies and processes — each owned by a specific team. 💸 This can be needlessly expensive, inefficient and restrict data from fulfilling its true potential across teams. A CDP that can serve marketing, monetisation and content teams can power a joined up data strategy where all your audience data is free to support each team in one simple solution. 🔟 Here are the top 10 use cases of a CDP to drive results for teams within broadcasters and VOD platforms ... #CTV #Broadcast #VOD #CustomerDataPlatform #AudienceData #1stPartyData #CDP #Monetisation
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We're excited to be sponsoring Retail Leaders' 'Le Spot' event this week and talking shop with some of France's leading retailers. If you're there, catch Bastien Faletto on the Retail Media panel discussing how to accelerate monetisation, alongside experts from LVMH, BUT and The HEINEKEN Company #retail #retailmedia #networking
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Dernier round
Série inconnue7 381 903,00 $US