MAKE UP FOR EVER

PROUD FOR EVER 🌈✨ We are thrilled to renew our partnership with the LVMH’s employee resource group “ALL LVMH PRIDE FRANCE”, bringing an extra touch of artistry and joy to the Paris Pride March. Our talented MAKE UP FOR EVER makeup artists had the opportunity to adorn walkers from the Group in bright colors and beautiful patterns, reflecting our collective pride spirit on every radiant face. Alongside all LVMH’s Houses, we are proud to celebrate generously our welcoming workplaces, where everyone can bring their authentic self. We are proud, alongside the other Maison, to foster a workplace and community where everyone can be authentic. In this special month, let's come together to make a statement stronger than any makeup: Diverse by essence, inclusive by choice 💄🏳️🌈 Our heartfelt thanks to our talented and passionate makeup artists. Photo Credit: Louis Lepron #MAKEUPFOREVER #AllLVMHPride #ItsEveryonesBusiness

SAY HI TO OUR “LASH FOR EVER” BAR   Introducing 'LASH FOR EVER', our new MAKE UP FOR EVER's tailor-made lashes service, exclusively in the United Arab Emirates!   Take your eye shape one step further with a personalized experience at our dedicated lashes bar in SEPHORA: our makeup artists have received exclusive training to master the art of eyelash application, ensuring you a truly transcendent effect.   Whether you are looking for a dramatic full-strip effect or subtle individual enhancement, we cater to all your desires!   #MAKEUPFOREVER #LashForEver

« MY SKIN IS THE CANVAS AND VITILIGO IS MY ART »   At MAKE UP FOR EVER, we value makeup as a safe space to express yourself with confidence.   Since 2018, we have been committed with Association Française du Vitiligo to changing the way we view vitiligo. We are working with our teams to support people affected by this visible skin condition to boost their self-esteem, whether they choose to reveal or conceal it.    We are thrilled to introduce Alexandra Price, beauty content creator, talking about the most memorable moment in her vitiligo journey and the importance of self-acceptance: "I realised that my vitiligo was just another part of who I am." Her resilience and perspective remind us that our distinctiveness are what make us uniquely beautiful.   Visible skin conditions, including vitiligo, are part of the training MAKE UP FOR EVER ACADEMY gives all its students. This approach means all our makeup artists that you will meet at SEPHORA or in our stores have been trained to provide solutions for specific needs. #MAKEUPFOREVER #VITILIGO #UNLEASHYOURBEAUTY #COMMITTEDFOREVER

IN THE HOUSE OF HD SKIN At the heart of our iconic franchise, a unique invitation. More than 400 makeup enthusiasts across Southeast Asia have pushed the doors of our HOUSE OF HD SKIN, MAKE UP FOR EVER’s last series of events that have blossomed in Malaysia, Singapore, Thailand, and Indonesia. Highly immersive activations welcoming the most talented makeup artists and friends of the brand to experience all our HD SKIN complexion range that brings together the essentials for all skin types. From our pros’ favorite undetectable Liquid, Powder and Hydra Glow foundations to our limitless Setting Powder and Face Essentials Palette must-have, and much more! A captivating setup for a memorable and high-definition journey, alongside our passionate teams and makeup lovers. #MAKEUPFOREVER #FocusOnMe #HouseOfHDSkin

OUR MAKE UP FOR EVER ACADEMY'S RISING STARS In the wake of our recent graduation ceremony for the long training programs, we are thrilled to unveil some of the exceptional body and face artworks crafted by our up-and-coming makeup artists. Students presented their final project through these seplendid pieces, each reflecting their artistic journey, personal growth, and all complex professional skills acquired at MAKE UP FOR EVER ACADEMY Congratulations to all graduates and pedagogic team for elevating makeup training and creative expression to the highest level. We wish them all a bright future!   Makeup artists: Minyan Luo, Claire Ruaud, Marielle Sévénié, Noémie Dubarry Photo credits: Clovis Lalanne   #MAKEUPFOREVER #MAKEUPFOREVERACADEMY #GRADUATION

MAKE UP FOR EVER LIGHTS THE AFW 2024 ON FIRE   SEPHORA Australia took their digital customers on a rare backstage experience during last Australian Fashion Week, capturing MAKE UP FOR EVER and other favorite beauty brands in action, creating stunning runway looks.   Alongside talented makeup artists coming from all horizons, our pros Karyssa Leigh and Andrea Damyon crafted stunning makeup looks and choose all key products to be used for Several Australian Fashion designers including Liandra Swim, Alix Higgins, Nicol & Ford, Blanca, Mariam Seddiq, and Injury. Everyone could shop the looks directly from our band page on Sephora.com.au, featuring our hero products.   « MAKE UP FOR EVER is my go to brand for runway! I have been using them in my kit for so many years and they never let me down, especially with their HD Skin range. For versatility I will be using the MAKE UP FOR EVER HD Skin All-In-One Face Palette, HD Skin Sculpting Palette and the Artist Color Pencil as it doubles as a lip and eye liner.” Sydney-based lead makeup artist Susan Lilian   Photographers: Daniel Harden, Macami   #MAKEUPFOREVER #AFW2024 #SEPHORAAUS

BEAUTY IN MOTION: MAKE UP FOR EVER X ADIDAS ARABIA ON NAMSHI   Whether improving your workout or perfecting that winged liner, why not do it with intensity?   Once again, our Middle Eastern teams have set the bar very high. For the first time ever, a beauty brand and a sports brand come together in Namshi.com’s exclusive “Beauty in Motion” campaign.   Two performance players dropped three limited-edition kit, exploring high functionality and beauty, and redefining the boundaries of movement. Blending sports and beauty in an exclusive collaboration with a sleek adidas bag and high-performance MAKE UP FOR EVER products, the region's leading makeup brand.   Ready to move? Discover the whole campaign and all the exclusives https://lnkd.in/eDa6wkDq Makeup artists: Sanad Allathqani, Alber Toshan #MAKEUPFOREVER #Adidas #BeautyInMotion 

Retour en images sur nos quelques jours passés en Martinique ! Une collaboration inédite avec l'association Amazones Martinique pour faire bénéficier des Amazones de séances MMK. Amazones Martinique œuvre chaque jour pour accompagner les femmes atteintes d'un #cancer et ainsi les aider dans la réappropriation de leur corps et de leur image. Des valeurs que nous prônons aussi au sein de notre association avec notre objectif premier de montrer que la beauté est plurielle avec une #alopécie, qu'elle soit universelle ou temporaire. Et une participation au festival Jazz An Batol' organisé par Jam Do Over pour valoriser le patrimoine culturel de l'île. Nous étions présentes dans le cadre d'une #performance artistique live avec la réalisation d'un maquillage inédit de Fanny Miosotis sur Pascale Dambo. Une occasion supplémentaire de présenter nos actions, d'ouvrir les échanges sur le sujet de l'alopécie, de l'estime de soi mais aussi de faire de la #prévention sur le cancer du sein. Nous avons hâte de vous dévoiler les images finales de ce projet capturées en photo par Lionel Chamoiseau et en vidéo par Clara Groussin.... mais il va falloir patienter un peu !! Nous espérons tous sincèrement que ce premier séjour marque le début d'une longue collaboration avec la Fédération Amazones et nous remercions chaleureusement nos 2 principaux sponsors LABORATOIRES NYM et MAKE UP FOR EVER sans qui tout cela n'aurait pas été réalisable ! Caroline Grimaud Pescher Stéphane PREMEL Matthieu Ferrier ALEXANDRE FLIS Joséphine Pavillet Jeanne Ozier-Lafontaine

A SURREAL GETAWAY TO REMEMBER✨ If “celebration” had a name, it would be MAKE UP FOR EVER. Beyond the boundaries of reality, we held one of our most memorable MAKE UP NIGHT party, the eagerly awaited annual rendezvous for our HQ teams. And this year, it was an extraodrinary tribute to four decades of brand’s legacy, on a theme that really suits our groundbreaking and creative spirit – Surrealist Ball. A spellbinding night that inspired very imaginative outfits and makeup straight out of our imagination, but also games and artistic performances such as body art with our MAKE UP FOR EVER ACADEMY's students, light juggling, stilts, and aerial silk show. A magical moment to remember with our Collective at the fantastic Théâtre du Merveilleux in Paris, where every corner was impregnated with a fairytale atmosphere, dreams and reality merge, the boundaries between the possible and the impossible blur - an exhilarating fusion of absurd and wonderful. Photo credits: Clovis Lalanne #MAKEUPFOREVER #MAKEUP40EVER #MAKEUPNIGHT